General
5 Product Marketing KPIs Every SaaS Team Should Track
Learn the 5 product marketing KPIs SaaS teams track: NPS, early churn, retention, free trial conversions, and product adoption, with a formula for each.
Blog
AnnounceKit Blog
Product communication, changelogs, release notes and the craft of keeping users in the loop.
General
How to Get Client Testimonials: 8 Proven Strategies (+ Email Templates)
Learn how to get client testimonials with 8 proven strategies: timing your ask, email templates, feedback forms, case studies, and permission to publish.
General
SaaS Pricing Strategy: 4 Questions to Set the Right Price for Your Product
Learn how to build a SaaS pricing strategy by answering four questions about product uniqueness, competitor pricing, market size, and added value.
General
Top 7 SaaS Content Marketing Strategies
Seven SaaS content marketing strategies: plan a content roadmap, set clear goals, research audience needs, study competitors, and write for existing users.
General
5 Actionable Customer Success Strategies for SaaS
Five customer success strategies for SaaS teams: employee buy-in, onboarding, customer data, feedback, and a reachable success team to reduce churn.
General
B2B SaaS Marketing Strategies: 5 Proven Strategies to Boost Your Sales
Five B2B SaaS marketing strategies that lift sales: content marketing, free trials with no card details, tiered plans, personalized UX, segmented email.
General
Best Practices for Product Management in SaaS: Insights, Data, and 4 Tools
SaaS product management best practices: gather insights, talk to key customers, decide with data, and use tools like Figma, Jira, Hotjar, and AnnounceKit.
General
Why Offering a Free Trial Is a Smart Business Move for SaaS
A free trial lets customers test your SaaS product before paying. See how trials build trust, ease buying decisions, and win long-term customers.
Customer Success
How to Reduce SaaS Churn Rate: 7 Secrets Learned From Real Customers
Learn how to reduce SaaS churn rate with 7 tactics: timely discounts, feature announcements, feedback loops, welcome videos, and cancellation flows.
General
Artificial Intelligence for SaaS: Why Your Product Should Use It
Artificial intelligence gives SaaS companies faster support, deeper data insights, stronger security, and time savings. See how AnnounceKit uses it.
Customer Success
14 User Adoption Strategies to Grow Your SaaS (and How to Measure Them)
14 user adoption strategies for SaaS teams, from free trials and persona-based onboarding to in-app feature announcements, plus four metrics to track.
Success Story
How Flair Stays Engaged With Customers Using AnnounceKit
How Flair, an HR platform built on Salesforce, uses AnnounceKit release notes, a What's New widget, segmentation and Slack alerts to keep users engaged.