As a software developer, have you ever poured a lot of time and effort into creating an exceptional product update — only to find out that the release notes often go unnoticed by users? In an era where attention is fleeting, the power of videos becomes indispensable. Videos not only capture your audience’s attention, but…
Most engineers don’t have time to waste trying to write effective release notes. And why would you want them to? Yet release notes are an integral part of updating your product, informing and exciting users about the positive changes your product will undergo. Naturally, many engineers look to AI-produced release notes as a powerful way…
“This article was updated on April 17, 2025” A changelog is like a museum that shows the history and evolution of a product as it goes through changes, updates, and new releases. Changelogs help create a visual thread that follows the product’s progress for years after the initial version release. But how are these changelogs…
We get it — email marketing can feel overwhelming, especially if you are unsure where to start or how to make it work for your SaaS business. The good news? Email marketing is doable (and very beneficial)! This guide will walk you through simple, actionable steps to help you use email marketing effectively. These steps…
If you’re planning a big trip, you wouldn’t just jump in your car and start driving — right? You need some sort of map to help you get where you’re going as efficiently as possible. The same is true for your SaaS business. Public roadmaps provide a high-level view of the key milestones of a…
Throughout your journey of building your brand or business, you’ve always prioritized the feedback from your customers. You know how important customer feedback is to your brand’s reputation, decision-making process, and overall success. You’ve sent out surveys, requested in-app feedback, held focus groups, and scoured your social media comments. Now, what? You have all this…
With task lists long enough to be written on a scroll and ever-evolving product developments to launch, today’s product marketer needs to work smarter, not harder. Since we’re not into gatekeeping, we’ll let you in on how the best product marketers are getting it all done without a bead of sweat on the brow. The…
Congratulations—you did it! You launched your flagship product, and it is doing well. However, you aren’t entirely satisfied, knowing there’s always room for improvement and things you can do to tweak your product. You want to make it even better and reach a wider audience. Whether you’re a startup launching your first product or an…
Product release management is one of the most critical aspects of the product development life cycle. Read our article to learn how to improve it!
Businesses and their customers work best in relationships. And relationships thrive with good communication. Think about how many times you’ve used a SaaS app and thought, “This process would work so much better if the designers did X, Y, or Z.” Making it easy for users to share their feedback and feature requests benefits both…
The key to good announcements or update content lies in making it interesting enough for the reader. Learn how to make announcements interesting.
Internal communication for product launch refers to building awareness and excitement of people in the company around major product launches.