A new product announcement presents a unique marketing opportunity, but only if done correctly. Here are top 6 actionable tips that can help you and your team write better feature announcements

Developing and gaining market share is impossible without understanding its needs and improving your product accordingly. Adding new features that solve your customer problems is a vital component of outperform competitors.

The definition of “best” is always subjective. A Release notes tool that suits multibillion-dollar enterprise won’t work for SaaS startup. So, the market for changelog tools is rapidly growing and you see new companies coming up every two months trying to fill the niche.

Everybody who deals with authoring product release notes finds them tedious, boring, and time consuming. You often see people literally running away from them. But keep in mind it’s important to publish product release notes and keep your changelog updated for your business growth.

Empathy is a muscle that can be trained and used to build a user-centered product everybody loves.

Before we begin, I would like to start the discussion with words that you will not like and you might even be offended.

In small software companies, many roles can be performed by one person. The same team member can be responsible for email marketing, customer support, and blog copy.

SaaS is one of the most competitive industries with a fail rate of 90%. This means that only 100 out of 1000 companies survive and only 1 out of 1000 becomes a success story. It is a very crazy industry to be a part of.

Retention rate is a binding mechanism that keeps your businesses together and helps it to grow and prosper. No matter how many potential leads, visitors, one-time-purchasers you acquire, it all means nothing without the ability to retain them and turn into loyalists.

Product update emails, are that emails which you send to notify your customers about your product updates. By doing a good job with them, you can greatly drive customer satisfaction and engagement. The best product update emails are those that add value and help improve your user experience.

We’ve spent significant time testing and researching other tools, figuring out the key point you need to know about. Grab a notebook and don’t forget to take notes!