Slack has been growing at incredible speed reaching the sky of the SaaS world. Valued more than $7 billion it is certainly a role model for other industry players. 10 million people use their software around the world.

Release notes for the apps usually don’t have a technical background and are more interested in how the update will affect their user experience. Thus, in app release notes have to informative, entertaining to read, and easy to understand.

Announcing product updates thus becomes extremely challenging. How to make it exciting, if evolution made us unconsciously resist to a new update.

Everybody believes that their software is the best in the market. In an ideal world, every visitor immediately understands a new need he didn’t recognize before he learned about your tool. Without exaggeration, SaaS founders believe that software can sell itself.

Just like in real life building trust between two people is a step by step process, that involves patience and consistency in actions to achieve positive association in the mind of another person. The process of building trust between a service provider through a website and a prospect isn’t different.

Website user engagement is an important indicator determining the success and ranking of your site. Every website is competing with rival brands to increase its engagement rates. Attracting big traffic is pointless if you are unable to engage with visitors and get them to perform desired actions.

Improving your product is an essential component of sustainable competitiveness in software as a service industry. New product features and product updates are necessary to keep customers excited and satisfied.