General

User activation might sound like a simple task of activating a user account through a click. In reality, it’s a crucial part of planning your SaaS.

Email communication has been stable for a long and is still very favorable. Companies can use personalized email notifications to stand out among competitors.

Product launch announcements through the email process always require a long email list. But when it is done properly, it is functional.

It’s a great advantage to express yourself in your customer’s words to others. Best way to do so is getting customer testimonials and publish them.

UX helps understand consumer reactions, and emotions to solve product lifecycle problems. Make your website outstanding with user-friendly UX strategies.

A product marketing manager is a person who markets the products to the target audiences with proper marketing strategies. It is a significant role for the companies which designs their future plans according to not just its profit but also consumer’s need.

Change is the only constant. This saying holds for many things in life but is incredibly relatable with B2B organizations. Be it customer requests, feature enhancements, or mimicking a recent add-on from the competitors, a B2B product is always evolving to be better for their customers.

A new product announcement presents a unique marketing opportunity, but only if done correctly. Here are top 6 actionable tips that can help you and your team write better feature announcements

Developing and gaining market share is impossible without understanding its needs and improving your product accordingly. Adding new features that solve your customer problems is a vital component of outperform competitors.

The definition of “best” is always subjective. A Release notes tool that suits multibillion-dollar enterprise won’t work for SaaS startup. So, the market for changelog tools is rapidly growing and you see new companies coming up every two months trying to fill the niche.