SaaS case study is a content type that you can include in both your marketing and sales strategies. It aims to demonstrate the value of your service while narrating the success of your clients with your product.
In today’s B2B SaaS sales, the service is meant to be sold, not bought -which means that businesses must take an active role in educating, engaging, nurturing and supporting customers.
User tracking is the practice of collecting, storing and measuring information about user activities.
Demand generation strategies aim to develop a trusted go-to-market strategy that leads your users down the sales funnel, solves their problems, and educates them with high-quality content.
The modern marketing world is full of conventional techniques and strategies. However, SaaS marketing is a whole different thing. When it comes to Saas, the uniqueness is in its nature! In this guide, you’ll find some remarkable answers to “What are 5 strategies to market a saas product?”.
User segmentation is the division of the marketing for the groups, tackling characteristics like industry, location, gender, age, demographics, and more.
Half of the world’s population uses email as a way of communication globally. This sounds like a huge market for the SaaS industry and Saas email marketing.
With the emergence of AI&machine learning, SaaS marketing trends will change. Below elements seem to have an impact on the SaaS marketing trends for 2021.