How Dance & Health Keeps Students Updated on Every Class Change [Case Study]

AnnounceKit is a product update and announcement widget that helps businesses communicate with their users directly inside their website or app. It works by embedding a “What’s New?” notification center on any page, so users see updates the moment they log in — no email required. Dance & Health, a Dublin-based online fitness studio, used AnnounceKit to solve a persistent problem: their students were missing class schedule changes because Facebook posts got buried and emails landed in spam.

Viktor Madarasz, the co-owner and director of Dance & Health, shares how they built AnnounceKit into their daily workflow — and why it transformed the way they communicate with their community.

Company
Dance and Health

Website
www.danceandhealth.com

Headquarters
Dublin, Ireland

Industry
Health, Wellness & Fitness

Use Case
Class schedule updates, promotions, new course announcements

Key Result
Students now receive class updates instantly on login — no missed changes

Dance and Health is a fitness company specialised in wellness and fitness services. They provide their customers with online fitness classes ranging from beginner to advanced level.

They have a mission to make exercise fun. Their classes gather people in 30 or 45 minute online sessions, led by Lily and Viktor — a husband and wife team passionate about healthy living and helping people feel great.

With an online-first model serving students across multiple time zones, keeping their community informed about schedule changes, new programmes, and special offers is mission-critical. A missed class update means a frustrated student — and in a subscription-based fitness business, that frustration leads to churn.

The Challenge: Dance & Health Couldn’t Reach Students When It Mattered Most

The main problem at Dance & Health was communication at the point of action — reaching students about class updates at the exact moment they were ready to exercise. Their existing channels failed in predictable ways. Facebook posts were visible only to followers who happened to be scrolling at the right time, and the platform’s algorithm buried posts within hours. Email newsletters, meanwhile, suffered from a delivery problem Viktor knew well.

The specific pain points were significant. Schedule changes went unnoticed — when a class moved from 7pm to 6pm, students would show up at the wrong time or miss it entirely. Viktor found that emails frequently landed in spam folders or went unread in crowded inboxes, making open rates unreliable. Promotional announcements for special offers and new course launches underperformed because the reach was too narrow to drive meaningful sign-ups.

What Viktor needed was not a better email tool or a social media strategy — he needed a way to meet students exactly where they already were: logged into the Dance & Health website, ready to work out.

Why AnnounceKit: The Right-Place, Right-Time Solution

Viktor started searching for a solution that could reach students inside the product itself, and found AnnounceKit — a product update widget designed specifically to surface announcements inside web applications and websites. After testing it, he chose AnnounceKit for two reasons: simplicity of setup and quality of design.

Unlike more complex marketing automation platforms, AnnounceKit did not require developer resources or a lengthy onboarding process. The tool fit perfectly into the reality of a small business: fast to set up, easy to use daily, and immediately visible to the people who matter most.

How Dance & Health Uses AnnounceKit Day-to-Day

Dance & Health embedded the AnnounceKit in-app notification widget directly on their website. The implementation was straightforward: a notification bell icon appears on the site, and when students log in, they can immediately check the “What’s New?” section to see the latest class updates, schedule changes, and special announcements.

The workflow Viktor established is deliberately simple. When a class time changes, a new programme launches, or a promotion runs, he creates an announcement post in AnnounceKit — which he reports takes under a minute — and it immediately appears for all logged-in students. This announcement is also pushed alongside their existing social media and email channels, creating a three-channel approach: Facebook for casual followers, email for committed members, and the in-app widget for anyone actively on the platform.

For promotions and special offers, the in-app widget has become particularly valuable. Students who are actively engaging with the platform — the most likely purchasers — see promotional announcements immediately, at the moment of peak interest, rather than hoping a social post or email cuts through hours later.

The Results: Students Now Never Miss a Class Update

Since implementing AnnounceKit, Dance & Health has fundamentally changed how their student community stays informed. The in-app notification centre ensures that every student who logs in to attend a class will see any recent updates — eliminating the core problem of students missing schedule changes because they missed a Facebook post or email.

Key outcomes from the implementation include class updates reaching students at the point of login — the moment of highest engagement — replacing passive channel reach with active, intent-based delivery. Announcement creation now takes under one minute, a direct time saving versus crafting and scheduling email campaigns or social posts. Combining AnnounceKit with social and email has maximised the audience for special offers and new course launches. And critically, the entire setup and ongoing management is handled by Viktor without any technical support or developer involvement.

For a small business owner managing fitness classes, marketing, and operations simultaneously, the combination of speed, simplicity, and direct reach has made AnnounceKit a core part of how Dance & Health runs its communications.

Frequently Asked Questions

What is AnnounceKit?

AnnounceKit is a product update and announcement widget that businesses embed on their website or web application. It creates a “What’s New?” notification centre that shows users the latest news, updates, and announcements when they log in or visit the site — delivering communications directly inside the product, rather than relying on email or social media alone.

How does AnnounceKit help fitness businesses communicate class updates?

For fitness businesses like Dance & Health, AnnounceKit solves the problem of reaching students at the right time and place. When a student logs in to attend an online class, they immediately see any recent announcements — schedule changes, new programmes, promotions — before their session starts. This in-platform delivery means important updates are not buried in social feeds or lost in spam folders.

What types of businesses use AnnounceKit for class or schedule updates?

AnnounceKit is used by online fitness studios, e-learning platforms, SaaS products, membership sites, and any business where users log in regularly and need to stay informed about changes, new features, or promotions. The tool is particularly valuable when email open rates are unreliable or social media reach is limited by algorithms.

How quickly can you set up AnnounceKit for an online fitness studio?

Setup is very fast. Viktor Madarasz from Dance & Health described the process as taking “only a few minutes to learn and start” — no developer involvement needed. The AnnounceKit widget is embedded via a short code snippet, and once live, announcements can be created and published in under a minute. For a small business owner managing multiple responsibilities, this speed is one of the tool’s most important practical advantages.

How does AnnounceKit compare to email and social media for class announcements?

Email and social media are passive channels — they reach users only if they happen to check their inbox or scroll their feed at the right time. AnnounceKit is an active channel: it surfaces announcements to students when they are already on the platform and ready to engage. Dance & Health found that using all three channels together produced the widest reach, but the in-app widget was the most reliable for reaching students at the moment of peak intent.

How to notify students about online class changes without losing them to spam?

The most reliable approach is to combine in-app notifications with email and social media. In-app announcements via tools like AnnounceKit are delivered directly on your platform — they are not subject to spam filters or algorithm suppression. Students see the update the next time they log in, making this the most dependable channel for time-sensitive updates like class schedule changes.

Can AnnounceKit be used without technical knowledge?

Yes. AnnounceKit is designed for non-technical users. Business owners like Viktor Madarasz can create, schedule, and publish announcements entirely through the AnnounceKit dashboard — no coding or developer support required. The widget installation involves adding a short code snippet to your website, which most website platforms (WordPress, Webflow, Squarespace, etc.) support without custom development.

Start Keeping Your Students Informed

Dance & Health’s story shows that the right communication tool is not always the loudest one — it is the one that reaches your audience in the right place at the right time. If your fitness business, e-learning platform, or membership site struggles with students missing updates, AnnounceKit provides a direct, in-platform communication channel that works alongside your existing email and social strategy.