How Atolia Keeps Users Engaged with Product Updates Using AnnounceKit [Case Study]

AnnounceKit is a product update and changelog tool that helps SaaS teams communicate new features directly to users inside their product. When Atolia, an all-in-one team management platform, struggled to ensure users noticed new improvements, they turned to AnnounceKit. Within 12 months, their NPS score improved significantly — and support tickets about “missing” features that were already live dropped dramatically. This is how they did it.

Atolia offers an all-in-one team management service to make their users’ work life so much easier, and safer by constructing a strong communication process. They also wanted to make their relationship with users stronger by communicating company news and product updates.

Justine Nominé, Executive Assistant at Atolia told about their 12-month journey on managing a better announcement and communication process with AnnounceKit.

About Atolia: An All-in-One Workplace for Distributed Teams

Atolia is the all-in-one workplace for distributed teams. Easy and secure, it combines messaging, video calls, document collaboration, project management, and shared calendars in one place. Teams can invite internal or external members — including customers, partners, and freelancers — into different groups by project or topic. Data is unified, secured, and hosted in the EU in full compliance with GDPR.

By the time Atolia adopted AnnounceKit, they had built a product their users loved — but they were losing the communication battle. Their users simply weren’t seeing the work being done.

The Challenge: Users Weren’t Seeing Product Updates

Atolia has a mission to increase communication and strengthen relationships within teams. They wanted to extend that same closeness to their own user base — ensuring customers knew about every improvement, new feature, and product milestone as it happened.

The problem was tangible and frustrating: users were contacting support to ask about features that had already been shipped. The Atolia team was doing the work, but none of it was landing with their audience. There was no reliable way to surface updates to users while they were actively inside the product.

“Before using AnnounceKit, we were getting messages on the support that some features were missing when they were already implemented.”

Justine Nominé, Executive Assistant at Atolia

Before choosing AnnounceKit, Atolia evaluated alternatives. The comparison with Beamer came down to integration complexity and the availability of a public-facing changelog page.

“At the beginning, we hesitated with Beamer, a tool quite similar to AnnounceKit for sharing news to users. However, we chose AnnounceKit because it was technically easier to integrate. And the public ‘What’s New’ page that we can easily list on our site is a plus.”

Justine Nominé, Executive Assistant at Atolia

How Atolia Used AnnounceKit to Keep Users Informed

With AnnounceKit, Atolia started sharing all their product news and improvements directly with users. They created a pop-up announcement widget that automatically displays new updates on their web page whenever users log in — reaching users at exactly the right moment, while they were already inside the product.

Atolia used three core AnnounceKit features in their workflow. First, the Widgets feature let them embed an in-product notification badge showing users the number of unread updates — a simple but effective nudge. Second, Custom Domains + SSL gave their public “What’s New” changelog page a branded, native feel. Third, Team Management tools let multiple team members collaborate on and publish announcements without bottlenecks. Read more about how in-app notifications work as a product communication channel.

“Without AnnounceKit, it would be complicated to measure the number of people reached by our announcements.”

Justine Nominé, Executive Assistant at Atolia

The Results: NPS Improvement and Fewer Support Tickets

After 12 months of using AnnounceKit, Atolia saw measurable improvements in two critical areas: user satisfaction and support efficiency.

Their NPS (Net Promoter Score) improved significantly — a metric that directly reflects how likely users are to recommend the product to others. By making sure users saw every improvement, Atolia built trust and demonstrated continuous progress. Support ticket volume for “missing features” also dropped. Before AnnounceKit, Justine and her team regularly fielded requests for features that had already been shipped. With AnnounceKit surfacing every release in-product, users could see updates arriving in real time.

“We have been using AnnounceKit for 12 months and our NPS score has improved to another level.”

Justine Nominé, Executive Assistant at Atolia

AnnounceKit’s Analytics feature made it possible to track exactly how many users were reached by each announcement — something that had been impossible to measure before. For teams evaluating similar tools, see how SaaS case studies drive conversion and trust at every stage of the funnel.

Frequently Asked Questions

What problem did Atolia solve with AnnounceKit?

Atolia’s core problem was that users weren’t noticing new product features and improvements even after they had been shipped. This led to unnecessary support tickets asking about “missing” functionality that was actually live. AnnounceKit gave Atolia a direct channel to communicate updates inside the product, at the exact moment users were active, eliminating the gap between shipping and awareness.

Why did Atolia choose AnnounceKit over Beamer?

Atolia evaluated both AnnounceKit and Beamer before deciding. According to Justine Nominé, the deciding factors were technical ease of integration and the public “What’s New” page that AnnounceKit provides out of the box. AnnounceKit’s integration required less developer time and delivered a branded changelog experience that better matched their needs.

What AnnounceKit features did Atolia use?

Atolia used three main AnnounceKit features: Widgets (an embedded in-product badge showing unread update counts), Custom Domains + SSL (to host their branded public changelog page), and Team Management (allowing multiple team members to draft and publish announcements collaboratively). Together these features let Atolia publish updates quickly and distribute them to users without any additional tooling or manual outreach.

What results did Atolia see after 12 months with AnnounceKit?

After 12 months, Atolia reported a significant improvement in their NPS score and a reduction in support tickets from users asking about features they thought were missing. The AnnounceKit Analytics feature also gave them visibility into exactly how many users were reached by each announcement — a measurement that had previously been impossible.

Is AnnounceKit good for distributed SaaS teams?

Yes — AnnounceKit is particularly well-suited for distributed SaaS teams. Atolia itself is a platform built for distributed teams, and they chose AnnounceKit because it removes the coordination overhead of communicating product updates across a geographically spread user base. One-click publishing and automated widget delivery mean a single team member can reach every active user instantly, regardless of timezone or location.

How does AnnounceKit help improve NPS scores?

AnnounceKit improves NPS by closing the gap between product improvements and user awareness. When users see updates arriving in real time, they perceive the product as actively maintained and the team as responsive — both key drivers of NPS. Atolia’s 12-month experience shows that consistent product update communication, delivered via in-product widgets at the right moment, translates directly into stronger user relationships and higher satisfaction scores.

Start Keeping Your Users as Informed as Atolia’s

Atolia’s story shows what happens when a SaaS team closes the loop between shipping features and making sure users actually know about them. In 12 months, they went from fielding support tickets about features that already existed to measurably stronger user satisfaction scores.

“AnnounceKit offers different opportunities that will help you gain performance and save time! We really appreciate the service and we recommend AnnounceKit to all companies that want to easily communicate with their users!”

Justine Nominé, Executive Assistant at Atolia

If your team is shipping product updates but users aren’t noticing, get started with AnnounceKit and build the kind of user communication loop that Atolia built — one update at a time.