General
How to Increase SaaS User Engagement: 10 Proven Strategies
Learn how to increase SaaS user engagement with 10 strategies: activation milestones, interactive walkthroughs, behavioral messaging, and feedback loops.
Blog
AnnounceKit Blog
Product communication, changelogs, release notes and the craft of keeping users in the loop.
Marketing
5 Remarkable SaaS Marketing Strategies to Market Your Product
SaaS marketing strategies focus on winning and keeping subscribers. Five that work: long-term value, free trials, chatbots, content, multi-tenancy.
Product Management
What Is Product Lifecycle Management? Definition, 5 Stages and Tips
Product lifecycle management (PLM) oversees a product from idea to retirement. Learn the five stages, how to estimate a lifecycle, and how to extend it.
Product Management
What Is In-Product Messaging (IPM)? Meaning, Hierarchy, and Key Benefits
In-product messaging (IPM) is communication delivered inside your app or website. Learn why it matters, how a messaging hierarchy works, and its benefits.
Release Notes
How to Announce a Price Increase or Decrease: Examples, Steps and Templates
How to announce a price increase to customers, with real examples from QuickBooks and Spotify, a six-step process, and email templates for price changes.
Marketing
What Does User Segmentation Mean for the Marketing Department?
User segmentation groups users by traits like industry, location, age, or behavior so marketing teams can run targeted campaigns. Learn the 4 types.
Product Management
Product Management vs. Project Management: Differences, Overlaps, and How to Switch
Product management and project management are often confused. Learn how each role is defined, where they overlap, and how to move from one to the other.
Product Management
How to Announce New Features to Drive Product Adoption in SaaS
Learn how to announce new features to users with the right goal, audience, channels, and timing, and how to measure and improve product adoption in SaaS.
Product Management
Testimonial Request Templates: 6 Email Templates That Really Work
Six testimonial request templates for SaaS teams: professional, casual, incentive-based, post-sale, upsell and holiday emails, plus tips on timing.
Product Management
No-Code vs Low-Code: Which Should Product Managers Pick?
Learn the differences between no-code and low-code platforms, when each fits, and how product managers can pick the right one for their SaaS apps.
General
Best Product Launch Email Examples: Apple, Nike, and Everlane
Three product launch email examples from Apple, Everlane, and Nike, plus the subject line, imagery, sequence, and incentive habits they share.
Product Management
How Product Qualified Leads (PQL) Contribute to SaaS Growth
Product qualified leads (PQL) are users who found value in a free trial or freemium plan. See how PQLs differ from MQL and SQL and help SaaS growth.