How Sociality.io Streamlined Product Announcements and Boosted Feature Adoption with AnnounceKit

AnnounceKit helps SaaS teams like Sociality.io publish product announcements faster by providing embeddable widgets, private feeds, and team management — here’s how Sociality.io went from manual, low-engagement email updates to a structured, periodic announcement process that keeps over 2,000 marketers informed across 50+ countries.

In a company, a product team is working hard to analyze the market and improve as many ideas as possible, a technical team is working to make those ideas real, and a marketing team has a mission to share updates with their audience.

It can be the last step of this process, but not the least. You should be open to your customers and make them feel like a part of this process.

Ebru Kırımlı, Digital Marketing Specialist at the Sociality.io marketing team, tells about their experience in this process with AnnounceKit.

Sociality.io is a SaaS company that provides an all-in-one social media management platform, founded at the end of 2015 with a story beginning with a few customers and a tool that only had its publishing feature.

After a time of understanding market and customer needs, the story evolved into one of the most competitive all-in-one social media management platforms in the global market.

Now 2,000+ marketers where they are located in more than 50 countries are managing more than 10,000 social media accounts via Sociality.io.

They are a fully remote company, and their team members are located in 5 countries. They are a strong believer in building a high-quality product that needs a distributed team and diversity.

Why Product Announcements Matter for SaaS Retention

For SaaS companies, shipping features is only half the battle. If customers don’t know about new functionality, adoption stays low — and low adoption is one of the strongest predictors of churn. Research consistently shows that customers who actively use a product’s core features have dramatically higher retention rates than those who only touch the surface.

Product announcements serve as the bridge between the engineering team’s output and the customer’s daily workflow. A well-timed, well-formatted announcement increases the likelihood that a user will try a new feature, integrate it into their routine, and ultimately see more value from the product. This is especially true for social media management platforms like Sociality.io, where new capabilities — such as advanced scheduling, analytics dashboards, or team collaboration tools — can directly transform how customers work.

The challenge is that most SaaS teams rely exclusively on email to communicate updates. Email inboxes are crowded, open rates are declining, and announcement emails frequently end up in spam or promotions folders — exactly the problem Sociality.io faced before adopting AnnounceKit. A dedicated in-app notification layer solves this by meeting users where they already are: inside the product itself.

Sociality.io wanted to involve customers in the improvement process

Like many other businesses, Sociality.io was releasing great new features, making some progress, and only sending emails to update their customers about those new features and improvements.

The process of making announcements has always been a part of Sociality.io’s main focus because they want their customers to be involved in what they are doing in any case of their operations.

They had low adoption rates on the updates that they want to share with customers

Only with email notifications it is hard to get the desired result because there is always a huge crowd in the mailboxes. Therefore, sometimes the announcement you prepared with an effort gets lost somewhere or ends up in the spam folder.

Sociality.io was also suffering from their emails getting lost. In fact, Ebru says that the actual problem was the low adoption rates on the updates that they want to share with customers.

In the past, they were working with Intercom as their solution partner for notifying customers and announcing updates about their product.

They accomplished periodic and regular announcements with AnnounceKit

They wanted to be open and transparent to their customers in any case of their operations. After past experiences, Sociality.io has managed to share periodic and regular announcements as a part of their main workflow with AnnounceKit.

“AnnounceKit is a lifesaver when it comes to time-saving and productivity with really simple steps and processes about making announcements.”

Ebru Kırımlı, Digital Marketing Specialist at Sociality.io

AnnounceKit gave them a chance to make this process smoother and easier for several reasons Ebru specified:

• Time-saving and user-friendly interface.
• The ability to categorize announcements with labels is helpful to organize them. “We are using new features, bug fix, and improvement labels on our feed.”
• Various media options. “My favorite is adding GIFs, which is also useful to create attractive and live content.”

Types of Product Announcements AnnounceKit Supports

One of the key advantages Sociality.io gained with AnnounceKit is the ability to differentiate announcement types — each serving a distinct purpose in the customer communication strategy. Rather than sending a single undifferentiated email blast, they could now organize updates by category, giving customers the context they need to act.

AnnounceKit supports the full spectrum of product announcement types that SaaS teams need. New feature announcements introduce capabilities customers have been waiting for and drive immediate trial. Bug fix notices build trust by demonstrating responsiveness to reported issues. Improvement updates — small but meaningful UX changes — show customers that the product is continuously refined based on feedback. Sociality.io uses all three label types on their AnnounceKit feed, making it easy for their 2,000+ users to quickly scan for what’s relevant to them.

Beyond categorization, AnnounceKit supports multi-channel distribution: the same announcement can be published to an in-app widget, a standalone changelog page, and a private feed for specific customer segments — all from a single workflow. This is precisely the kind of scalable announcement infrastructure that growing SaaS teams need as they expand internationally, as Sociality.io has done across 50+ countries. For a deeper look at how in-app announcements drive business results, see our guide on reducing churn through better customer communication.

Faster announcements, better engagements

“I am responsible for notifying our customers about the latest news and updates about our product by publishing Beyond Beta titled posts — which are periodic and regular monthly announcements that I publish on AnnounceKit and other platforms.”

Because AnnounceKit has really simple usage and an easy-to-use interface, the process of publishing these announcements is really faster now, says Ebru.

“I can guarantee a potential customer will save time and effort with one of the simplest and user friendly interfaces that provided by AnnounceKit.”

Ebru Kırımlı, Digital Marketing Specialist at Sociality.io

Ebru also added that customer support is very quick and pleasing when needed to understand anything related to the product or company. “The response time was short, the message was really covering the topic, and the customer support specialist was really happy to help me. It was obvious that they care about customer satisfaction!”

Sociality.io’s experience mirrors what other AnnounceKit customers have found: when the announcement process becomes faster and more structured, teams publish more consistently, customers stay better informed, and feature adoption improves. To see how another SaaS team achieved similar results, read how Agendrix made product updates a core part of their user communication strategy.

Frequently Asked Questions

How does AnnounceKit help with product announcements?

AnnounceKit is a product announcement platform that lets SaaS teams publish feature updates, bug fixes, and improvement notices through embeddable in-app widgets and standalone changelog pages. It replaces or supplements email-only announcement workflows by meeting users inside the product, where engagement rates are significantly higher. Teams can categorize announcements with labels, add rich media like GIFs and images, and manage a private feed for specific customer segments.

What types of businesses use AnnounceKit for product updates?

AnnounceKit is used by SaaS companies of all sizes — from early-stage startups to established platforms serving thousands of customers internationally. Social media management platforms like Sociality.io, HR tools, productivity apps, and developer platforms are among the most common use cases. Any product team that ships updates regularly and wants to ensure customers are informed and engaged is a strong fit for AnnounceKit.

Why is email alone not enough for product announcements?

Email open rates for product update emails typically range between 20-30%, and a significant portion of those emails end up in spam or promotions folders — meaning the majority of customers never see the announcement at all. This was Sociality.io’s core problem before using AnnounceKit. In-app notifications, by contrast, are seen by users who are already actively using the product, resulting in higher engagement and better feature adoption rates.

Can AnnounceKit support multi-language or international teams?

Yes. AnnounceKit supports custom domains with SSL, private feeds, and team management features that make it suitable for distributed, international teams. Sociality.io, for example, uses AnnounceKit to communicate with 2,000+ marketers across 50+ countries from a centralized workflow. Team members in different locations can collaborate on announcements before publishing, ensuring consistent messaging across regions.

How does AnnounceKit improve feature adoption rates?

AnnounceKit improves feature adoption by delivering announcements at the moment users are most receptive — while they are actively using the product. In-app widgets appear contextually rather than sitting in an inbox competing with hundreds of other emails. When customers see a new feature announcement while they are already logged in and working, they are far more likely to click through, explore the feature, and integrate it into their workflow. This is the mechanism Sociality.io leveraged to move from low adoption rates to periodic, structured engagement with their customer base.

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