Period-on-Period (PoP) comparisons are now available across all metrics in the paid table. Easily compare current performance against the previous period selected in the date picker, with percentage changes clearly highlighted in green or red - at the account, campaign, adset, and ad (advert) level.  

PoP comparisons will also apply when the filtering function for inclusions and/or exclusions are applied.

All Digivizer users have access to the new changes.

There are three new presets introduced for the date picker: 

1. last 14 days 
2. this fortnight 
3. last fortnight  

This allows you to quickly analyze two weeks and the prior comparison period without having to manually select the date range from the picker.

Last 14 days selects the last 14 days (excluding today). The previous period will automatically update and select the last 28 to 14 days as the comparison period.

This fortnight selects the last week plus this week so far. The previous period will automatically calculate how many days this has selected for the same number of days for comparison purposes.

Last fortnight selects the last 2 weeks (excluding this week). The previous period will automatically update and select the last 4 to 2 weeks as the comparison period.

If you have been a long time user of Digivizer and thus have enough data, you can also compare any prior period, including the same period for last year. 

Paid Table: You can now view the breakdown of Conversion Count, Conversion Value, Targeted Conversion Count, and Targeted Conversion Value in the Paid Table. This includes your Custom Conversions. Hover over a metric to see the specific conversions that make up each count and value.

All Digivizer users have access to the new changes that apply to conversions here.

The issue with the Google Search Console data has been resolved. All recent data is in the process of being downloaded and is available in the app. 

Some brandspaces currently may still see a small gap of one day of data (4 June) which is currently being filled in.

We expect all data to be available by midnight Saturday, 14 June 2025 AEST. 

We’re experiencing issues with the Google Search Console data in the Search tab. The Google API which provides this data is not providing any data past June 3 2025. This seems to be a problem with the API that is affecting other integrations as well.

We are looking into this issue and closely monitoring the situation, and will provide an update once we know more.

There are new updates to the Paid Table across Accounts, Campaigns, Adsets, and Adverts — designed to give you deeper visibility into conversion performance. With Meta and Google now allowing you to add Custom Conversions you can now find:

1. Meta Custom Conversions: 
   You can now see total counts and a breakdown of all Meta conversions.
2. Google Conversions: 
   You can now view the breakdown of all primary conversions from Google, including custom conversions.

Paid Section Overview, Metrics Card on Paid tab and Reporting

• Total Conversions Count & Value: Now includes totals for: 
  • Purchases
  • Leads (Website Leads and Lead forms)
  • Meta: All custom conversions
  • Google: All Primary conversions
• ROAS
  • ROAS is calculated using the above total conversion value.

Paid Table Updates (Accounts, Campaigns, Adsets and Adverts)

• Meta custom conversions now appear as separate columns
• Google conversions now appear separated out into standard and customer conversions as individual columns
• A new Purchase column has been added

• The Conversions column (and related columns conversion value, cost per conversion and conversion rate) has been updated to include:

  • Purchases, Leads (Website Leads and Lead forms), Meta: All custom conversions, Google: All Primary conversions

• New columns have been added for Targeted Conversions and related columns Targeted Conversion Value, Targeted Cost per Conversion, Targeted conversion rate and Targeted ROAS)

  • Includes Purchases, Leads (Website Leads and Lead forms), Meta:  Adset targeted  custom conversions, Google: All Primary conversions
    
    

All Digivizer users have access to the new changes that apply to  conversions  here.

Paid Tab

You can now filter Paid charts and Paid Table data in Digivizer by platform, currency  and keyword  search (applies to name column). The keyword  search supports advanced options like “INCLUDES/EXCLUDES”, and “AND”/”OR” logic for greater flexibility.

All Digivizer users have access to the Paid Filtering here.

Owned Tab

You can now filter ‘Owned’ Posts  in Digivizer Platform by platform and  keyword search on the post content (all copy). This allows you to see only the filtered posts and corresponding performance metrics that relate to the keywords selected to include or exclude.

All Digivizer paid users have access to the Owned Filtering here.

Earned Tab

You can now filter ‘Earned’  Posts in Digivizer Platform by platform, Mentions, Hashtag  and  keyword search on the post content.  The keyword  search supports advanced options like “INCLUDES/EXCLUDES”, and “AND”/”OR” logic for greater flexibility. 

All Digivizer users have access to the Earned Filtering here.

Digivizer has added the ability to add trend lines for any metric in the Paid charts. This makes it easy to see how your metrics are trending and to spot correlations between metrics.

To enable this, simply turn on the Trend Line toggle in the metric chooser menu:

Once trend lines are available for a metric, the trend line will be calculated and plotted as a dashed line in the chart:

All Digivizer users have access to the trend lines here.

Digivizer has further enhanced the paid media tab to make it easier for users to explore and understand their paid media performance. The performance chart now supports up to 3 metrics at once, accessible through the third dropdown menu. The new dropdown also supports a ‘no metric’ option, if you wish to just see two metrics.

All users have access to this improvement, which can be accessed here.

Digivizer has enhanced the paid media tab to make it easier for users to explore and understand their paid media performance. 

Improvements include:

1. The performance chart now tracks the metrics of the items being shown. For instance if you are on the Adsets sub-page and filter the adsets being displayed, the charts will update to show the performance of the matching adsets.
2. The Campaigns and Adsets sub-pages support grouping, allowing you to view aggregated metrics for these levels easily. The ability to select campaigns and adsets is still present - grouping is an additional feature to aid quick navigation.
3. The Video Views Rate metric is now available in the columns.
4. Changes made to the column order in the tables will now stay active until you log out or refresh the page, meaning you can safely arrange, resize, hide or show columns and move between tabs, without these changes being lost. 
5. You can now drag and drop to move or resize columns, or to hide / reshow columns you can right click anywhere on the table headers to bring up a configuration menu.

All Digivizer users have access to the Paid Media Tab upgrade here.