Whether your business is already working with influencers, or you’re looking for brand ambassadors who might already be talking about you on social media, you can now take advantage of Digivizer’s brand new influencer tracking features.

Navigate to the “Earned” page on the Digivizer platform and immediately discover your most engaged customers, fans and influencers. Change the date range to track activity over a certain period of time, or use the search bar to filter by platform. 

You can also now scroll through everyone who has mentioned your brand accounts or hashtag, from those who have posted the most to the least. You can also see total engagements those posts have received - so you’ll know who has a genuine audience.

Click on the name of the poster to be taken to their social media account. Alternatively, click on the number of posts to see all their posts about you right here on the Digivizer platform. You can then click on each individual post to go to that post in-platform. 

Note: you might see ‘Unknown Instagram Users’ in your poster list. These are users of Instagram who have mentioned your @username or #hashtag, but haven’t given Digivizer permission to track them (which you can do by inviting Influencers to your Brandspace). You can still see which posts have earned the most engagement, and click through to see their posts on Instagram, but due to privacy rules, we can’t share their username directly. 

To learn more about how to use the “Earned” page on the Digivizer platform, reach out to our support team with our in-app chat via the bubble in the bottom right of the screen.

Wondering who mentioned your brands this week? Which channel your users, customers and brand advocates are using the most? Who the top posters were? Now you can answer all those questions in one place: the Earned tab on the Digivizer platform.

Why did we call it that? Here’s a quick explainer to three types of marketing media content:

• Owned media: the content you completely control, like your website & social media accounts
• Paid media: the content you pay for, such as your ads on various platforms
• Earned media: the content that includes what people say about you, from users to influencers to employees, usually found in @mentions, #hashtags, articles and reviews!

We’ve been rolling out this new feature to a number of our customers to help them keep track of user-generated and influencer-generated content. Now it’s available to everybody. As part of the Earned media feature, you’ll get access to all @ mentions of your brand username and all uses of your brand #hashtag by default. 

If you’d like access to more @mentions or #hashtags, or if you can't see the "Earned" tab in your navigation, use our live chat to get in touch instantly via the bubble in the bottom right of the screen.