There are new updates to the Paid Table across Accounts, Campaigns, Adsets, and Adverts — designed to give you deeper visibility into conversion performance. With Meta and Google now allowing you to add Custom Conversions you can now find:

1. Meta Custom Conversions: 
   You can now see total counts and a breakdown of all Meta conversions.
2. Google Conversions: 
   You can now view the breakdown of all primary conversions from Google, including custom conversions.

Paid Section Overview, Metrics Card on Paid tab and Reporting

• Total Conversions Count & Value: Now includes totals for: 
  • Purchases
  • Leads (Website Leads and Lead forms)
  • Meta: All custom conversions
  • Google: All Primary conversions
• ROAS
  • ROAS is calculated using the above total conversion value.

Paid Table Updates (Accounts, Campaigns, Adsets and Adverts)

• Meta custom conversions now appear as separate columns
• Google conversions now appear separated out into standard and customer conversions as individual columns
• A new Purchase column has been added

• The Conversions column (and related columns conversion value, cost per conversion and conversion rate) has been updated to include:

  • Purchases, Leads (Website Leads and Lead forms), Meta: All custom conversions, Google: All Primary conversions

• New columns have been added for Targeted Conversions and related columns Targeted Conversion Value, Targeted Cost per Conversion, Targeted conversion rate and Targeted ROAS)

  • Includes Purchases, Leads (Website Leads and Lead forms), Meta:  Adset targeted  custom conversions, Google: All Primary conversions
    
    

All Digivizer users have access to the new changes that apply to  conversions  here.