Creative is hugely influential in paid social advertising, but how often do you measure creative performance?

With Digivizer’s new View Paid Creative feature, you can see, with a single click, all Facebook, Instagram and LinkedIn creative being used in paid media campaigns in real time against key metrics.

Instantly see which creatives are driving:

• Best performance outcomes
• Worst performing outcomes
• Number of click throughs and conversions; plus
• Number of impressions, reach and engagements

Creative is a time-consuming and expensive element in social ad campaigns. With View Paid Creative,  you can see which creative drives the best outcomes for you at lowest cost (or worst outcomes and highest cost). Then, use these insights to inform art direction, your strategy and paid social campaign pivots.

Sort your best performing paid ads by conversion metrics to see what the actual ad is that is driving performance. This includes what the visual, as well as the call to action copy and buttons are.

To locate View Paid Creative in Digivizer go to your ‘Paid’ tab and scroll down past your Campaigns summary insights to the comparison table, and navigate to ‘Adverts’. 

Click on the Advert Name you want to preview to view the live ad creative, in situ with post copy, headlines and any CTA buttons.

If you do not see a preview in Digivizer, try turning off your ad-blocker.

This feature is available to anyone who has connected a Facebook, LinkedIn or Instagram account to Digivizer and is running a paid campaign. To get help with tracking your paid performance overall, view our blog post.

Ready to get started but want some support? Our in-app support, the bubble at the right bottom corner of the screen, is there to guide you through the process.

Try View Paid Creative Now ->

Whether your business is already working with influencers, or you’re looking for brand ambassadors who might already be talking about you on social media, you can now take advantage of Digivizer’s brand new influencer tracking features.

Navigate to the “Earned” page on the Digivizer platform and immediately discover your most engaged customers, fans and influencers. Change the date range to track activity over a certain period of time, or use the search bar to filter by platform. 

You can also now scroll through everyone who has mentioned your brand accounts or hashtag, from those who have posted the most to the least. You can also see total engagements those posts have received - so you’ll know who has a genuine audience.

Click on the name of the poster to be taken to their social media account. Alternatively, click on the number of posts to see all their posts about you right here on the Digivizer platform. You can then click on each individual post to go to that post in-platform. 

Note: you might see ‘Unknown Instagram Users’ in your poster list. These are users of Instagram who have mentioned your @username or #hashtag, but haven’t given Digivizer permission to track them (which you can do by inviting Influencers to your Brandspace). You can still see which posts have earned the most engagement, and click through to see their posts on Instagram, but due to privacy rules, we can’t share their username directly. 

To learn more about how to use the “Earned” page on the Digivizer platform, reach out to our support team with our in-app chat via the bubble in the bottom right of the screen.

LinkedIn is a vital asset for targeting decision-makers in businesses. If you’re running a marketing campaign using LinkedIn InMail messages, you can now track that campaign alongside your other marketing efforts using the Digivizer platform.

Digivizer unites all your paid marketing efforts in one place. With this update, you can track how your InMail campaign performance – with other InMail campaigns, with the rest of your LinkedIn advertising, and with your entire social media and search marketing mix.

• see the different types of campaigns and ad sets, and even individual adverts
• sort by different objectives and metrics you care about like total impressions and CPM
• track your budget spends to date - for whatever date period you choose

This feature is available to everyone who has connected a LinkedIn account or Company Page. Just login and navigate to the “Paid” page to see your active paid campaigns. Remember that you can use the search bar to find specific campaigns!

Our support team is ready to help you through our in-app chat, operated via the bubble in the bottom right of the screen.

Wondering who mentioned your brands this week? Which channel your users, customers and brand advocates are using the most? Who the top posters were? Now you can answer all those questions in one place: the Earned tab on the Digivizer platform.

Why did we call it that? Here’s a quick explainer to three types of marketing media content:

• Owned media: the content you completely control, like your website & social media accounts
• Paid media: the content you pay for, such as your ads on various platforms
• Earned media: the content that includes what people say about you, from users to influencers to employees, usually found in @mentions, #hashtags, articles and reviews!

We’ve been rolling out this new feature to a number of our customers to help them keep track of user-generated and influencer-generated content. Now it’s available to everybody. As part of the Earned media feature, you’ll get access to all @ mentions of your brand username and all uses of your brand #hashtag by default. 

If you’d like access to more @mentions or #hashtags, or if you can't see the "Earned" tab in your navigation, use our live chat to get in touch instantly via the bubble in the bottom right of the screen.