What's new! You can now view two additional metrics for LinkedIn Personal Profiles:

• Link Clicks
• Saves

Both are displayed in the Channel Performance and Owned tabs, and are now included in the Engagement Count and Engagement Rate calculations.

Like all LinkedIn Personal Metrics, they can be analyzed over any selected date range and compared side by side with other social media channels.

Link Clicks and Saves are available on all paid Digivizer plans effective immediately.

For information on how to connect your LinkedIn account, see our Help Centre guide.

What's new! We've made a major upgrade to how followers are shown in the app and in reports.

Follower counts in the Overview, Channel view, and Owned tabs now reflect your follower count at the end of the selected date range, rather than always showing the latest count. Select any period, and you'll see your followers as they stood at the end of the selected date range. The same improvement applies to reports.

Because we can now compare your follower count to previous periods, Period-on-Period (PoP) values for followers are also available:

• In the Overview social panel totals, alongside all your other metrics
• On the Owned metric cards

You'll see at a glance whether your followers grew or declined compared to the previous period, and by what percentage.

All Digivizer users have access to these changes.

We are currently reviewing reporting differences between Digivizer and Google Ads native reporting for some Performance Max (PMAX) campaigns.

Our investigation indicates that Google supplies portions of PMAX data in aggregated “Cross-network” reporting before later reallocating this activity into final placement and channel-level reporting. As a result, recent or intra-day PMAX data may temporarily differ between Digivizer and Google’s native platform while Google completes its reporting reconciliation process.

Based on observed behavior and available Google Ads API documentation, PMAX reporting may take several days to fully stabilize and finalize.

We are actively working on enhancements to ensure Digivizer continues to provide the most accurate and trusted representation of Google PMAX reporting data possible.

There are three new presets introduced for the date picker: 

1. last 14 days 
2. this fortnight 
3. last fortnight  

This allows you to quickly analyze two weeks and the prior comparison period without having to manually select the date range from the picker.

Last 14 days selects the last 14 days (excluding today). The previous period will automatically update and select the last 28 to 14 days as the comparison period.

This fortnight selects the last week plus this week so far. The previous period will automatically calculate how many days this has selected for the same number of days for comparison purposes.

Last fortnight selects the last 2 weeks (excluding this week). The previous period will automatically update and select the last 4 to 2 weeks as the comparison period.

If you have been a long time user of Digivizer and thus have enough data, you can also compare any prior period, including the same period for last year. 

There are new updates to the Paid Table across Accounts, Campaigns, Adsets, and Adverts — designed to give you deeper visibility into conversion performance. With Meta and Google now allowing you to add Custom Conversions you can now find:

1. Meta Custom Conversions: 
   You can now see total counts and a breakdown of all Meta conversions.
2. Google Conversions: 
   You can now view the breakdown of all primary conversions from Google, including custom conversions.

Paid Section Overview, Metrics Card on Paid tab and Reporting

• Total Conversions Count & Value: Now includes totals for: 
  • Purchases
  • Leads (Website Leads and Lead forms)
  • Meta: All custom conversions
  • Google: All Primary conversions
• ROAS
  • ROAS is calculated using the above total conversion value.

Paid Table Updates (Accounts, Campaigns, Adsets and Adverts)

• Meta custom conversions now appear as separate columns
• Google conversions now appear separated out into standard and customer conversions as individual columns
• A new Purchase column has been added

• The Conversions column (and related columns conversion value, cost per conversion and conversion rate) has been updated to include:

  • Purchases, Leads (Website Leads and Lead forms), Meta: All custom conversions, Google: All Primary conversions

• New columns have been added for Targeted Conversions and related columns Targeted Conversion Value, Targeted Cost per Conversion, Targeted conversion rate and Targeted ROAS)

  • Includes Purchases, Leads (Website Leads and Lead forms), Meta:  Adset targeted  custom conversions, Google: All Primary conversions
    
    

All Digivizer users have access to the new changes that apply to  conversions  here.

Digivizer has further enhanced the paid media tab to make it easier for users to explore and understand their paid media performance. The performance chart now supports up to 3 metrics at once, accessible through the third dropdown menu. The new dropdown also supports a ‘no metric’ option, if you wish to just see two metrics.

All users have access to this improvement, which can be accessed here.

Digivizer has enhanced the paid media tab to make it easier for users to explore and understand their paid media performance. 

Improvements include:

1. The performance chart now tracks the metrics of the items being shown. For instance if you are on the Adsets sub-page and filter the adsets being displayed, the charts will update to show the performance of the matching adsets.
2. The Campaigns and Adsets sub-pages support grouping, allowing you to view aggregated metrics for these levels easily. The ability to select campaigns and adsets is still present - grouping is an additional feature to aid quick navigation.
3. The Video Views Rate metric is now available in the columns.
4. Changes made to the column order in the tables will now stay active until you log out or refresh the page, meaning you can safely arrange, resize, hide or show columns and move between tabs, without these changes being lost. 
5. You can now drag and drop to move or resize columns, or to hide / reshow columns you can right click anywhere on the table headers to bring up a configuration menu.

All Digivizer users have access to the Paid Media Tab upgrade here.

Digivizer users can now connect multiple Google Search Consoles to Digivizer, enabling fast analysis of keyword performance for optimization of SEO strategies.

When multiple Google Search Consoles are connected to Digivizer, users can access insights into search queries across each domain. This may include websites, help centers or online shops.

For each Google Search Console you connect, you gain visibility on:

• Keywords that rank on page 1 of Google (ranked 1-10)
• Keywords on page 2 (11-20) that you can monitor for future optimization decisions
• Keyword ranking changes over time
• Your exact match search queries driving the most clicks
• ROI for Search queries important to your brand or content strategy (depending on your plan)*

This update also allows users to connect Google Search Console directly to Digivizer, eliminating the need for it to be linked to Google Analytics accounts. 

• For businesses who had previously connected Google Search Console to Digivizer via their instance of GA4, your connection has been migrated to directly connect to Digivizer and no action required. You will continue to see your Search Query data in your brand space.
• Free plan users cannot track additional search queries. Contact us via in-platform chat or email at support@digivizer.com to upgrade your plan and access this feature.

Digivizer’s Search Query Tracking feature is available to all users and enables faster decision-making on performance, investment and resources. Your plan will determine how many additional Search queries you can track.

For help connecting your Google Search Console to Digivizer, refer to our help article. 

Digivizer’s Date Picker now offers greater flexibility in period-on-period analysis and reporting. Users have access to additional predefined month and quarter periods plus the ability to select and compare any period that is important to their reporting. 

The default comparison setting for Date Picker is Last 7 Days. 

Compare any period with any period

Users can choose to manually select any custom date range to compare. Digivizer will automatically compare to the exact same number of days prior to your selection. 

Or, users can manually select a custom “compare to” period using the calendar. This allows for much greater flexibility in the periods you can select and compare. 

For example; you can now select a specific quarter or month in 2023 and choose to compare it with the same quarter or month in 2022 or select an entire year to compare it to any previous year.

Predefined period-on-period analysis and reports

Users can change the reporting period by selecting from one of the predefined periods. Digivizer automatically compares the selected period, to the exact same number of days prior to your selection. 

New reporting periods include the ability to easily select a specific historical month or quarter and compare it to the previous month or quarter. Predefined periods for Q1, Q2, Q3 or Q4 are based on the Australian calendar year and give users an instant comparison to the previous quarter. 

Please read our Help documentation for detailed steps on how to use the Date Picker.

Following the API (Application Programming Interface) data exchange change from Facebook shared last week, we have released the fix to allow Facebook conversions and ROAS calculations. 

This data is now correctly showing in Overview Page, Digi Express, and into Paid at the campaign, adsets and ad level.  All data has been backdated so there should be full reference data when looking at comparative periods or performance over time.