Web Performance
You can now access real-time insights into the quality of your website traffic, and see vital trends in audience behaviour, with Web Performance in Digivizer.
This multi-feature new release gives you the ability to see at a glance all your key web metrics. Spot any hurdles for engagement with your webpages and see where to improve your organic SEO strategy in both the short and long term. Web Performance includes new snapshot analytics and Top Pages insight.
Web Performance is available to anyone who has connected a Google Analytics account to Digivizer.
You can now quickly get across high level trends on Revenue, Transactions, Goal Completions (based on those set up in Google Analytics) Users and importantly New Users in your pipeline, Sessions including Pages Per Session, Average Session Time and Bounce Rate.
With access to period-on-period insights at a glance, you can harness opportunities to:
- Convert traffic into transactions and revenue
- Keep users on page and browsing your website with a frictionless buyer journey
- Improve content and UX on low trafficked pages and pages
- Optimise campaigns and goal completions
Web Performance also lets you gain rich insights into your website’s Top Pages instantly. With an interactive table of pages viewed the most (and the least) you can gain fast understanding of:
- how many views each page received in a custom period
- the average time your customers spend on each page
- the bounce rate for each page
- which percentage of exits occurred on each page
Use this to understand what content is resonating with your customers and where quality traffic exists to optimise sales and inform strategic marketing decisions around your website.
To locate these features in Digivizer click on ‘Web Performance’ in the top navigation bar, scroll down past high level snapshots of your web traffic, goals and revenue to find Top Pages.
Not sure how to connect your Google Analytics account to Digivizer? No sweat. Follow our guide on connecting your Google Analytics account to Digivizer. Alternatively, reach out to our friendly help team, located via the bubble at the right-hand bottom corner of your screen, for guided instructions.