We’ve just released a new update for the Digivizer platform - Amazon Advertising integration! 🎉

Available now, this means that you can compare paid data across:

• Amazon Ads (new)
• Google Ads
• Facebook / Instagram / Messenger  Ads
• LinkedIn Ads
• Twitter Ads
• Google Analytics

Once you’ve connected your Amazon Ads account to your Digivizer brand space (you can do so in Manage Connections), you’ll now be able to view:

• Spend per Campaign or Ad
• Impressions
• Clicks
• Conversions
• Conversions Value
• Return On Ad Spend (ROAS)

In the Paid tab, you will now have access to insights on a platform, campaign, adset and advert level for Amazon ads, alongside any other paid accounts you have connected to the platform. 

Natively, Amazon only retains your history for a limited period of time, requiring regular downloads to keep historic data. Once it’s connected to the Digivizer platform, it stays there, allowing you to do full historic period-on-period comparisons for the same metrics across all of your accounts and platforms.

Some customers pointed out that the Avg Session Time chart in Web Performance was incorrectly displaying the correct H:m:s values. We've now fixed this.

If you’re using Digivizer to track your Website Performance, check it out: the table that shows you which Search Queries are driving traffic to your websites just got even better. 

By default, the Search Queries Driving Traffic table is set to show all domains associated with your website account. But if you have more than one domain under your umbrella, such as for different regions, now you can choose to see only the Search Queries driving traffic to a single domain of your choice.

This will give you a much more drilled-down view of exactly which search terms and keywords are delivering traffic to certain domains. You can then make informed decisions about which search terms you’re currently going after, and which ones you should be. 

If you have any questions about selecting domains in the Search Queries table, please contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

Whether you’re just getting started with Digivizer or you’re a long-time user looking to pack even more value into your Overview page, we’ve made it much easier for you to connect more social media accounts to your Digivizer Overview page. 

If you have Admin rights on your brand space, you’ll now see an inline button next to the “Social Accounts” heading on your Overview page that reads “+ Connect Another Account”. If you’re on mobile, you should see a simple box with a plus sign [+] in it. 

If you click this new button, it will take you straight to the “Manage Connections” page, where you’ll be able to add a new Facebook, Instagram, LinkedIn, Twitter, YouTube or Google account to your brand space.

Don’t worry: you can also still access the “Manage Connections” page from the cog wheel in the top right corner of your brand space. We’re just giving you a quicker way to get to where you want to be! 

If you have any questions about connecting a new social media account to Digivizer, please contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

Twitter is all about grabbing someone’s attention while they’re endlessly scrolling, and one of the best ways to do that is with powerful imagery. With Digivizer you can now see which images are working best for you! 

You’ve always been able to see images that were attached to tweets. Now if you Tweet a link to a website that generates a clickable "OpenGraph" image card, Digivizer will show you the imagery of that Twitter Card as well. This will give you a more complete picture of your Twitter marketing! 😉

By using the dropdown sorting boxes in the top right corner, you can see at a glance which photos, infographics, or Website Image Cards your audience likes best according to your metric of choice. 

If you have any questions about your Twitter Performance page in Digivizer displaying images, please contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

Knowing the channels that are driving traffic to your website and then what traffic is converting on your website helps you make better decisions about where to spend your marketing resources and budget.

Digivizer Web Performance gives you rich instant insights into your website’s Traffic Source. The interactive table shows the most (and the least) active source of referral channels, giving you insights into:

• What is driving traffic to your site by the number of sessions, page views and users per channel
• How many conversions have resulted from each channel

For websites with multiple goals and conversions, you can filter to choose individual ones to then drill into channel performance on a goal-by-goal basis.

Period-on-period insights also help you see how different channels are working for you and are changing over a determined comparative time. This allows you to:

• Make changes to your content or referral drivers to result in greater converting traffic that result in transactions and revenue
• Highlight where to move budget from low performing channels to those that perform better

To locate these features in Digivizer, go to  ‘Web Performance’ in the top navigation bar, scroll down past high level snapshots of your web traffic, goals and revenue to find Traffic Source.  This sits above Search and Website Page insights. 

Not sure how to connect your Google Analytics account to Digivizer? No sweat. Follow our guide on connecting your Google Analytics account to Digivizer. Alternatively, reach out to our friendly help team, located via the bubble at the right-hand bottom corner of your screen, for guided instructions.

Get Started With Web Performance ->

If you’ve ever wondered if posting to catch Monday breakfast vs Wednesday lunchtime vs Thursday evening drives more engagement then our latest feature can help deliver you the insights you seek!

You can now see at a glance if the day and time of a post affects performance with your audience! Our Owned and Earned pages now show you the date and time of each post in each platform - in your own timezone. 

If you have any questions about the date and time post results, please contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

Some customers pointed out that the Avg Session Time chart in Web Performance was incorrectly displaying the correct H:m:s values. We've now fixed this.

One of the most important aspects of SEO is where your web pages rank on search engine results pages.

Your position rankings can tell you which keywords are successfully driving traffic and where there’s room for improvement in your SEO strategy. Learn more about the importance of SEO Ranking and how to take advantage of it for your business.

With Digivizer, you can now check the changes in your position rankings for any date period you choose. This means you’re in control of the data you’re seeing - this week’s, last week’s, last quarter’s, or whatever date period most concerns you right now. 

To access this feature, head to the Web Performance tab in the Digivizer app, set your chosen date range, then scroll down to “Search Queries Driving Traffic”. 

With the addition of this Position Change feature, you can:

• See which keywords are putting your web pages on page 1 of Google (ranked 1-10)
• See where you’re on page 2 (11-20) and decide if you want to pursue those keywords in the future
• See where you’re gaining and losing ground in keyword rankings in the “Change” column
• Check these results for any date period you choose

To take advantage of this new feature, make sure to connect your Google Analytics to Digivizer, and also that your Google Search Console is set up.

If you have any questions about setting up or interpreting your Position Change results, contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

When you’re running digital marketing ads, you need to know how much revenue you’re earning in relation to how much you’re spending and know which campaign or ad is working best for you. How many dollars have you earned compared to ad dollars you’ve spent? 

Now you can see the answer instantly. We’ve added the ROAS or Return on Ad Spend metric that enables you to compare platform, campaign or ad - for every dollar you spend, what the number of dollars are that it converts to on your site. 

Return on Ad Spend is calculated by dividing your Conversion Value by your Spend. If you see a value of 2.3, for example, that means you’re getting $2.30 back for every $1 you spend on ads. 

You can find your Return on Ad Spend on the Overview screen when you scroll down to the “Paid Accounts”. Here you can see your ROAS for each of your ad accounts on Google and Facebook, as well as your Total ROAS.

You can also find your ROAS in the Paid Performance media table by scrolling to the right, alongside your other Conversion metrics. It’s available on all four levels of the table: Platforms, Campaigns, Adsets and Adverts. 

That means you can see and compare your Return on Ad Spend for every ad, campaign and platform you’ve spent on.

This calculation is performed on the most up-to-date data available so you always know what your Return on Ad Spend is for any given time period you select on the (recently improved) date picker.

If you have no Conversions in a particular time period, or Conversions are not set for your ad campaigns, you’ll see a 0.0 on the Overview screen and blank columns in the Paid media table. 

You must have Conversions set in your campaigns in both Google Ads and Facebook Ad Manager for values to appear. If you would like to add them, refer to how to do so here:

• Setting up Conversions for paid campaigns in Google Ads
• Setting up Conversions for paid campaigns in Facebook Ad Manager

ROAS is currently only available for Google and Facebook ad accounts.

If you have any questions about ROAS or setting up Conversions or ad accounts in Digivizer, contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.