You can now access several new conversion metrics within the Digivizer platform. For businesses and brands running paid marketing and advertising campaigns, it’s important to understand where your revenue and leads are coming from.

Now you can use Digivizer to unlock these insights with key metrics like:

• Number of conversion by platform
• Conversion value (what the sales value or attributed value is to your conversion)
• Cost per conversion by platform
• Conversion rate (percentage of those who engage that then convert)

You can find these metrics at the platform, campaign, adset and advert levels, which means you can compare conversion data across umbrella platforms like Google vs Facebook, or narrow your hunt right down to the individual ads that are delivering the best conversions for you.

We’re always looking for feedback on our new updates. If you have any queries or comments, be sure to drop a line to our support team via the in-app chat bubble in the bottom right hand corner of your screen.

See Conversion Insights ->

When you sit down at your desk on Monday morning, do you check your emails first thing? Now you’ll find something new in your inbox: Digivizer Express, an email roundup of your brand’s social and search marketing performance from last week, straight from us to you.

Each individual Brand Space will receive this email update. In it, you’ll find:

• week-on-week increases and decreases in performance across your social media and search accounts (for both organic and paid activity!)
• a sampling of the latest @mentions of your brand on social media and posts including your brand #hashtags

Digivizer Express will give you top-level insights into the recent performance of your marketing and advertising. For more information and a deeper understanding, be sure to delve into the full Digivizer platform via the link in the email.

For more insight into Digivizer Express, chat with our support team now via our in-app chat, operated via the bubble in the bottom right of the screen.

Whether your business is already working with influencers, or you’re looking for brand ambassadors who might already be talking about you on social media, you can now take advantage of Digivizer’s brand new influencer tracking features.

Navigate to the “Earned” page on the Digivizer platform and immediately discover your most engaged customers, fans and influencers. Change the date range to track activity over a certain period of time, or use the search bar to filter by platform. 

You can also now scroll through everyone who has mentioned your brand accounts or hashtag, from those who have posted the most to the least. You can also see total engagements those posts have received - so you’ll know who has a genuine audience.

Click on the name of the poster to be taken to their social media account. Alternatively, click on the number of posts to see all their posts about you right here on the Digivizer platform. You can then click on each individual post to go to that post in-platform. 

Note: you might see ‘Unknown Instagram Users’ in your poster list. These are users of Instagram who have mentioned your @username or #hashtag, but haven’t given Digivizer permission to track them (which you can do by inviting Influencers to your Brandspace). You can still see which posts have earned the most engagement, and click through to see their posts on Instagram, but due to privacy rules, we can’t share their username directly. 

To learn more about how to use the “Earned” page on the Digivizer platform, reach out to our support team with our in-app chat via the bubble in the bottom right of the screen.

LinkedIn is a vital asset for targeting decision-makers in businesses. If you’re running a marketing campaign using LinkedIn InMail messages, you can now track that campaign alongside your other marketing efforts using the Digivizer platform.

Digivizer unites all your paid marketing efforts in one place. With this update, you can track how your InMail campaign performance – with other InMail campaigns, with the rest of your LinkedIn advertising, and with your entire social media and search marketing mix.

• see the different types of campaigns and ad sets, and even individual adverts
• sort by different objectives and metrics you care about like total impressions and CPM
• track your budget spends to date - for whatever date period you choose

This feature is available to everyone who has connected a LinkedIn account or Company Page. Just login and navigate to the “Paid” page to see your active paid campaigns. Remember that you can use the search bar to find specific campaigns!

Our support team is ready to help you through our in-app chat, operated via the bubble in the bottom right of the screen.

It can be a challenge for companies and marketing managers to oversee the organic and paid performance of a single brand across social media and search. When you manage more than one brand, it becomes even more difficult! But now with Brand Spaces, you can set up a home for each of your brands.

With Brand Spaces, business owners and brand managers can easily oversee and manage the data from multiple brands. Rather than connecting every social and search account from multiple brands to a single Digivizer Brand Space, branch out into multiple Brand Spaces and:

• organize and connect relevant social and search accounts to one or more Brand Spaces
• assign names to Brand Spaces to help make data gathering clearer and easier than ever
• invite users like influencers and stakeholders to specific Brand Spaces according to which people need to see which results

Take advantage of the organizational satisfaction of multiple Brand Spaces today. All you have to do is sign up as if you’re making a new account, name your Brand Space so you know which one it is, then add your primary email address as an admin to the new Brand Space as well via “Manage Brand Space”. 

If you need assistance with this, our support team is ready to help you through our in-app chat, operated via the bubble in the bottom right of the screen.

Now every time we say ‘hello’, you can say ‘hello’ right back! 

In order to better support your experience in the Digivizer platform and understand what you need, we’ve added a Live Chat functionality to both our website and our platform. Click on the bubble in the bottom right hand corner of the screen to get in touch with our support team at any time with your feedback, bugs, questions and requests. 

Talk to you soon!

Attention all influencers, content creators, thought leaders, business owners and - well - everyone who has a personal Facebook account. You can now connect your Personal Facebook account to the Digivizer platform right alongside your Facebook Business Page.

Track your own post performance just like you can with your personal Instagram and Twitter accounts. 

• Understand which social content resonates with your personal audience
• Sort your posts in order of engagement as well as the date
• See how people are talking about you or to you with @mentions and #hashtags
• Measure your personal paid campaigns

You can enable this feature by visiting the Manage Connections page, choose to Connect a Page / Profile and select your name. Your data from the last 30 days will be downloaded and displayed within a short period of time.

Need help? Reach out to our support team now via our in-app chat, operated via the bubble in the bottom right of the screen.

Until now, your social media posts have always been sorted by date, with the most recent first. But we’re excited to share that with today’s Digivizer update, you can now choose to sort your social media posts by date OR by engagement!

Digivizer helps you do more of what works and less of what doesn’t. When you go to Account Performance for your Facebook, Twitter and Instagram accounts, you can now more easily see your best (and worst) performing posts. 

Choosing to sort your posts by engagement will surface your highest performing posts first, so you can immediately see which content earns you the best response from your audience. 

By skimming to the bottom of the list, you’ll also be able to see which of your posts didn’t get much notice at all, which should help inform your ongoing content strategy for your business or brand.

If there are particular metrics you’re most interested in sorting by, beyond engagement, drop a note to our support team now via our in-app chat, operated via the bubble in the bottom right of the screen.

Instagram has been growing in popularity among businesses and brands keen to engage their customers on the social platforms of their choice. Wherever you’re directing your marketing efforts, you will need to be keeping track of your performance - and now you can do that with Digivizer.

Now that Instagram has made its way to Digivizer, you can:

• Track the performance of your organic Instagram content and how it’s earning you followers and engagements over time
• With the all new ‘Earned’ tab, you can see which people and brands are posting about your business via your brand’s @mentions and #hashtags
• Monitor the performance of your paid ads on Instagram at the platform, campaign, adset and even individual advert level

In addition, if your Instagram account is a Business account connected to your Facebook Page, you’ll see much deeper, richer data points such as Impressions, Video Views, Reach and View Views. We’ll also retrieve your Instagram Stories along with their unique metrics.

If you’re having trouble connecting your Instagram account, contact our support team now via the in-app chat bubble in the bottom right of the screen.

Wondering who mentioned your brands this week? Which channel your users, customers and brand advocates are using the most? Who the top posters were? Now you can answer all those questions in one place: the Earned tab on the Digivizer platform.

Why did we call it that? Here’s a quick explainer to three types of marketing media content:

• Owned media: the content you completely control, like your website & social media accounts
• Paid media: the content you pay for, such as your ads on various platforms
• Earned media: the content that includes what people say about you, from users to influencers to employees, usually found in @mentions, #hashtags, articles and reviews!

We’ve been rolling out this new feature to a number of our customers to help them keep track of user-generated and influencer-generated content. Now it’s available to everybody. As part of the Earned media feature, you’ll get access to all @ mentions of your brand username and all uses of your brand #hashtag by default. 

If you’d like access to more @mentions or #hashtags, or if you can't see the "Earned" tab in your navigation, use our live chat to get in touch instantly via the bubble in the bottom right of the screen.