When you’re running digital marketing ads, you need to know how much revenue you’re earning in relation to how much you’re spending and know which campaign or ad is working best for you. How many dollars have you earned compared to ad dollars you’ve spent? 

Now you can see the answer instantly. We’ve added the ROAS or Return on Ad Spend metric that enables you to compare platform, campaign or ad - for every dollar you spend, what the number of dollars are that it converts to on your site. 

Return on Ad Spend is calculated by dividing your Conversion Value by your Spend. If you see a value of 2.3, for example, that means you’re getting $2.30 back for every $1 you spend on ads. 

You can find your Return on Ad Spend on the Overview screen when you scroll down to the “Paid Accounts”. Here you can see your ROAS for each of your ad accounts on Google and Facebook, as well as your Total ROAS.

You can also find your ROAS in the Paid Performance media table by scrolling to the right, alongside your other Conversion metrics. It’s available on all four levels of the table: Platforms, Campaigns, Adsets and Adverts. 

That means you can see and compare your Return on Ad Spend for every ad, campaign and platform you’ve spent on.

This calculation is performed on the most up-to-date data available so you always know what your Return on Ad Spend is for any given time period you select on the (recently improved) date picker.

If you have no Conversions in a particular time period, or Conversions are not set for your ad campaigns, you’ll see a 0.0 on the Overview screen and blank columns in the Paid media table. 

You must have Conversions set in your campaigns in both Google Ads and Facebook Ad Manager for values to appear. If you would like to add them, refer to how to do so here:

• Setting up Conversions for paid campaigns in Google Ads
• Setting up Conversions for paid campaigns in Facebook Ad Manager

ROAS is currently only available for Google and Facebook ad accounts.

If you have any questions about ROAS or setting up Conversions or ad accounts in Digivizer, contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

Creative is hugely influential in paid social advertising, but how often do you measure creative performance?

With Digivizer’s new View Paid Creative feature, you can see, with a single click, all Facebook, Instagram and LinkedIn creative being used in paid media campaigns in real time against key metrics.

Instantly see which creatives are driving:

• Best performance outcomes
• Worst performing outcomes
• Number of click throughs and conversions; plus
• Number of impressions, reach and engagements

Creative is a time-consuming and expensive element in social ad campaigns. With View Paid Creative,  you can see which creative drives the best outcomes for you at lowest cost (or worst outcomes and highest cost). Then, use these insights to inform art direction, your strategy and paid social campaign pivots.

Sort your best performing paid ads by conversion metrics to see what the actual ad is that is driving performance. This includes what the visual, as well as the call to action copy and buttons are.

To locate View Paid Creative in Digivizer go to your ‘Paid’ tab and scroll down past your Campaigns summary insights to the comparison table, and navigate to ‘Adverts’. 

Click on the Advert Name you want to preview to view the live ad creative, in situ with post copy, headlines and any CTA buttons.

If you do not see a preview in Digivizer, try turning off your ad-blocker.

This feature is available to anyone who has connected a Facebook, LinkedIn or Instagram account to Digivizer and is running a paid campaign. To get help with tracking your paid performance overall, view our blog post.

Ready to get started but want some support? Our in-app support, the bubble at the right bottom corner of the screen, is there to guide you through the process.

Try View Paid Creative Now ->

We now show your Local Currency in the Web Performance tab of the Digivizer platform! 

Last quarter we debuted this feature in the Paid media tab. Now we’re happy to share that customers who have set their local currency in Google Analytics will see that currency and symbol accurately reflected in Digivizer too in the Website Performance tab. 

This update will be visible in both the Overview screen, shown below, and in the Revenue chart once you click through to the deeper insights available in the Web Performance area. 

If you are running separate currencies across multiple countries, you can choose to set up separate Brand Spaces per country, and switch between them to see a per country view.  Local currency in Web Performance will also reflect per Brand Space in your Digivizer Express Weekly email. 

If you have any questions about multi-currency or multi-country set-up, contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

Organic search traffic is the lifeblood of many businesses, but how often do you check to see which terms are actively driving to your site?

With Search Queries, you can now see which search terms are:

• your highest value search terms 
• driving impressions
• resulting in clicks and click throughs to your site

To locate Search Queries in Digivizer go to your ‘Web Performance’ tab and scroll down past your Web Analytics summary insights to the table named ‘Search Queries Driving Traffic’.

This feature is available to anyone who has connected a Google Analytics account with Search Console. Get help to create or access your Search Console account here.

Ready to get started but want some support? Our in-app support, the bubble at the right bottom corner of the screen, is there to guide you through the process.

Try Search Queries Now -> 

You can now access real-time insights into the quality of your website traffic, and see vital trends in audience behaviour, with Web Performance in Digivizer.

This multi-feature new release gives you the ability to see at a glance all your key web metrics. Spot any hurdles for engagement with your webpages and see where to improve your organic SEO strategy in both the short and long term. Web Performance includes new snapshot analytics and Top Pages insight.

Web Performance is available to anyone who has connected a Google Analytics account to Digivizer.

You can now quickly get across high level trends on Revenue, Transactions, Goal Completions (based on those set up in Google Analytics) Users and importantly New Users in your pipeline, Sessions including Pages Per Session, Average Session Time and Bounce Rate.

With access to period-on-period insights at a glance, you can harness opportunities to:

• Convert traffic into transactions and revenue
• Keep users on page and browsing your website with a frictionless buyer journey
• Improve content and UX on low trafficked pages and pages 
• Optimise campaigns and goal completions

Web Performance also lets you gain rich insights into your website’s Top Pages instantly. With an interactive table of pages viewed the most (and the least) you can gain fast understanding of:

• how many views each page received in a custom period
• the average time your customers spend on each page
• the bounce rate for each page
• which percentage of exits occurred on each page

Use this to understand what content is resonating with your customers and where quality traffic exists to optimise sales and inform strategic marketing decisions around your website.

To locate these features in Digivizer click on ‘Web Performance’ in the top navigation bar, scroll down past high level snapshots of your web traffic, goals and revenue to find Top Pages.

Not sure how to connect your Google Analytics account to Digivizer? No sweat. Follow our guide on connecting your Google Analytics account to Digivizer. Alternatively, reach out to our friendly help team, located via the bubble at the right-hand bottom corner of your screen, for guided instructions.

Get Started With Web Performance ->

For those customers who are running paid social and search campaigns in a wide variety of countries, the Digivizer platform now recognizes and displays the paid campaign’s accurate local currency and associated currency symbol.

The currency that is shown is as you have selected per your social or search account set up. If you are running separate currencies across multiple countries, you can choose to set up separate brandspaces per country, and switch between them to see a per country view.  The paid media currency will also reflect per brandspace in your Digivizer Express Weekly email. 

To see this in action, head to your Paid media tab in platform.

If you have any questions about this update or would like to discuss multi-currency or multi-country set-up, contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

You can now access several new conversion metrics within the Digivizer platform. For businesses and brands running paid marketing and advertising campaigns, it’s important to understand where your revenue and leads are coming from.

Now you can use Digivizer to unlock these insights with key metrics like:

• Number of conversion by platform
• Conversion value (what the sales value or attributed value is to your conversion)
• Cost per conversion by platform
• Conversion rate (percentage of those who engage that then convert)

You can find these metrics at the platform, campaign, adset and advert levels, which means you can compare conversion data across umbrella platforms like Google vs Facebook, or narrow your hunt right down to the individual ads that are delivering the best conversions for you.

We’re always looking for feedback on our new updates. If you have any queries or comments, be sure to drop a line to our support team via the in-app chat bubble in the bottom right hand corner of your screen.

See Conversion Insights ->

When you sit down at your desk on Monday morning, do you check your emails first thing? Now you’ll find something new in your inbox: Digivizer Express, an email roundup of your brand’s social and search marketing performance from last week, straight from us to you.

Each individual Brand Space will receive this email update. In it, you’ll find:

• week-on-week increases and decreases in performance across your social media and search accounts (for both organic and paid activity!)
• a sampling of the latest @mentions of your brand on social media and posts including your brand #hashtags

Digivizer Express will give you top-level insights into the recent performance of your marketing and advertising. For more information and a deeper understanding, be sure to delve into the full Digivizer platform via the link in the email.

For more insight into Digivizer Express, chat with our support team now via our in-app chat, operated via the bubble in the bottom right of the screen.

Whether your business is already working with influencers, or you’re looking for brand ambassadors who might already be talking about you on social media, you can now take advantage of Digivizer’s brand new influencer tracking features.

Navigate to the “Earned” page on the Digivizer platform and immediately discover your most engaged customers, fans and influencers. Change the date range to track activity over a certain period of time, or use the search bar to filter by platform. 

You can also now scroll through everyone who has mentioned your brand accounts or hashtag, from those who have posted the most to the least. You can also see total engagements those posts have received - so you’ll know who has a genuine audience.

Click on the name of the poster to be taken to their social media account. Alternatively, click on the number of posts to see all their posts about you right here on the Digivizer platform. You can then click on each individual post to go to that post in-platform. 

Note: you might see ‘Unknown Instagram Users’ in your poster list. These are users of Instagram who have mentioned your @username or #hashtag, but haven’t given Digivizer permission to track them (which you can do by inviting Influencers to your Brandspace). You can still see which posts have earned the most engagement, and click through to see their posts on Instagram, but due to privacy rules, we can’t share their username directly. 

To learn more about how to use the “Earned” page on the Digivizer platform, reach out to our support team with our in-app chat via the bubble in the bottom right of the screen.

LinkedIn is a vital asset for targeting decision-makers in businesses. If you’re running a marketing campaign using LinkedIn InMail messages, you can now track that campaign alongside your other marketing efforts using the Digivizer platform.

Digivizer unites all your paid marketing efforts in one place. With this update, you can track how your InMail campaign performance – with other InMail campaigns, with the rest of your LinkedIn advertising, and with your entire social media and search marketing mix.

• see the different types of campaigns and ad sets, and even individual adverts
• sort by different objectives and metrics you care about like total impressions and CPM
• track your budget spends to date - for whatever date period you choose

This feature is available to everyone who has connected a LinkedIn account or Company Page. Just login and navigate to the “Paid” page to see your active paid campaigns. Remember that you can use the search bar to find specific campaigns!

Our support team is ready to help you through our in-app chat, operated via the bubble in the bottom right of the screen.