There are new updates to the Paid Table across Accounts, Campaigns, Adsets, and Adverts — designed to give you deeper visibility into conversion performance. With Meta and Google now allowing you to add Custom Conversions you can now find:

1. Meta Custom Conversions: 
   You can now see total counts and a breakdown of all Meta conversions.
2. Google Conversions: 
   You can now view the breakdown of all primary conversions from Google, including custom conversions.

Paid Section Overview, Metrics Card on Paid tab and Reporting

• Total Conversions Count & Value: Now includes totals for: 
  • Purchases
  • Leads (Website Leads and Lead forms)
  • Meta: All custom conversions
  • Google: All Primary conversions
• ROAS
  • ROAS is calculated using the above total conversion value.

Paid Table Updates (Accounts, Campaigns, Adsets and Adverts)

• Meta custom conversions now appear as separate columns
• Google conversions now appear separated out into standard and customer conversions as individual columns
• A new Purchase column has been added

• The Conversions column (and related columns conversion value, cost per conversion and conversion rate) has been updated to include:

  • Purchases, Leads (Website Leads and Lead forms), Meta: All custom conversions, Google: All Primary conversions

• New columns have been added for Targeted Conversions and related columns Targeted Conversion Value, Targeted Cost per Conversion, Targeted conversion rate and Targeted ROAS)

  • Includes Purchases, Leads (Website Leads and Lead forms), Meta:  Adset targeted  custom conversions, Google: All Primary conversions
    
    

All Digivizer users have access to the new changes that apply to  conversions  here.

Paid Tab

You can now filter Paid charts and Paid Table data in Digivizer by platform, currency  and keyword  search (applies to name column). The keyword  search supports advanced options like “INCLUDES/EXCLUDES”, and “AND”/”OR” logic for greater flexibility.

All Digivizer users have access to the Paid Filtering here.

Owned Tab

You can now filter ‘Owned’ Posts  in Digivizer Platform by platform and  keyword search on the post content (all copy). This allows you to see only the filtered posts and corresponding performance metrics that relate to the keywords selected to include or exclude.

All Digivizer paid users have access to the Owned Filtering here.

Earned Tab

You can now filter ‘Earned’  Posts in Digivizer Platform by platform, Mentions, Hashtag  and  keyword search on the post content.  The keyword  search supports advanced options like “INCLUDES/EXCLUDES”, and “AND”/”OR” logic for greater flexibility. 

All Digivizer users have access to the Earned Filtering here.

Digivizer has added the ability to add trend lines for any metric in the Paid charts. This makes it easy to see how your metrics are trending and to spot correlations between metrics.

To enable this, simply turn on the Trend Line toggle in the metric chooser menu:

Once trend lines are available for a metric, the trend line will be calculated and plotted as a dashed line in the chart:

All Digivizer users have access to the trend lines here.

Digivizer has further enhanced the paid media tab to make it easier for users to explore and understand their paid media performance. The performance chart now supports up to 3 metrics at once, accessible through the third dropdown menu. The new dropdown also supports a ‘no metric’ option, if you wish to just see two metrics.

All users have access to this improvement, which can be accessed here.

Digivizer has enhanced the paid media tab to make it easier for users to explore and understand their paid media performance. 

Improvements include:

1. The performance chart now tracks the metrics of the items being shown. For instance if you are on the Adsets sub-page and filter the adsets being displayed, the charts will update to show the performance of the matching adsets.
2. The Campaigns and Adsets sub-pages support grouping, allowing you to view aggregated metrics for these levels easily. The ability to select campaigns and adsets is still present - grouping is an additional feature to aid quick navigation.
3. The Video Views Rate metric is now available in the columns.
4. Changes made to the column order in the tables will now stay active until you log out or refresh the page, meaning you can safely arrange, resize, hide or show columns and move between tabs, without these changes being lost. 
5. You can now drag and drop to move or resize columns, or to hide / reshow columns you can right click anywhere on the table headers to bring up a configuration menu.

All Digivizer users have access to the Paid Media Tab upgrade here.

With a recent change to TikTok, we are now able to display follower counts to your personal and business accounts.

To access follower counts, please reconnect your account and the new data will flow.

The issue affecting all META Paid and Organic connections and downloads on your performance data is now resolved.  Data is updating and will be complete by end of day (AEST).

There is currently an issue affecting all META Paid and Organic connections and downloads. Our engineering team is investigating the issue and we will inform you as soon as it is resolved.

Digivizer has released a new view, to save users time in understanding content performance across multiple social media platforms. 

Digivizer Owned, allows customers to understand performance across all organic social media platforms, accounts and content. It helps our users: 

1. Identify the best performing content, assessing total organic social channel and campaign impact
2. Easily identify top-performing posts and understand overall engagement metrics across all their organic social channels.

Key features include:

• A single view displaying content from all your organic social platforms.
• Sorting options based on engagement, likes, comments and shares to gauge content effectiveness.
• Filter by campaign names, hashtags,  keywords or product names to assess total organic campaign impact.
• Compare engagement metrics between executive and brand accounts to determine which drives more interaction.

By providing a single view to monitor and analyze all your organic social media activity, Digivizer Owned saves time and enhances strategic decision-making for all our customers.

Read our help documentation for more information.

Facebook recently experienced an issue that caused some of our users to receive notifications suggesting they may need to reconnect their accounts to Digivizer.

Facebook have now resolved this issue. 

We can confirm that all connections and data, where permissions exist, remain in place without any disruption.

If you have any questions or concerns, please contact us. Your feedback helps us ensure everything is running smoothly.

Thank you for your understanding.