Knowing the channels that are driving traffic to your website and then what traffic is converting on your website helps you make better decisions about where to spend your marketing resources and budget.

Digivizer Web Performance gives you rich instant insights into your website’s Traffic Source. The interactive table shows the most (and the least) active source of referral channels, giving you insights into:

• What is driving traffic to your site by the number of sessions, page views and users per channel
• How many conversions have resulted from each channel

For websites with multiple goals and conversions, you can filter to choose individual ones to then drill into channel performance on a goal-by-goal basis.

Period-on-period insights also help you see how different channels are working for you and are changing over a determined comparative time. This allows you to:

• Make changes to your content or referral drivers to result in greater converting traffic that result in transactions and revenue
• Highlight where to move budget from low performing channels to those that perform better

To locate these features in Digivizer, go to  ‘Web Performance’ in the top navigation bar, scroll down past high level snapshots of your web traffic, goals and revenue to find Traffic Source.  This sits above Search and Website Page insights. 

Not sure how to connect your Google Analytics account to Digivizer? No sweat. Follow our guide on connecting your Google Analytics account to Digivizer. Alternatively, reach out to our friendly help team, located via the bubble at the right-hand bottom corner of your screen, for guided instructions.

Get Started With Web Performance ->

If you’ve ever wondered if posting to catch Monday breakfast vs Wednesday lunchtime vs Thursday evening drives more engagement then our latest feature can help deliver you the insights you seek!

You can now see at a glance if the day and time of a post affects performance with your audience! Our Owned and Earned pages now show you the date and time of each post in each platform - in your own timezone. 

If you have any questions about the date and time post results, please contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

Some customers pointed out that the Avg Session Time chart in Web Performance was incorrectly displaying the correct H:m:s values. We've now fixed this.

One of the most important aspects of SEO is where your web pages rank on search engine results pages.

Your position rankings can tell you which keywords are successfully driving traffic and where there’s room for improvement in your SEO strategy. Learn more about the importance of SEO Ranking and how to take advantage of it for your business.

With Digivizer, you can now check the changes in your position rankings for any date period you choose. This means you’re in control of the data you’re seeing - this week’s, last week’s, last quarter’s, or whatever date period most concerns you right now. 

To access this feature, head to the Web Performance tab in the Digivizer app, set your chosen date range, then scroll down to “Search Queries Driving Traffic”. 

With the addition of this Position Change feature, you can:

• See which keywords are putting your web pages on page 1 of Google (ranked 1-10)
• See where you’re on page 2 (11-20) and decide if you want to pursue those keywords in the future
• See where you’re gaining and losing ground in keyword rankings in the “Change” column
• Check these results for any date period you choose

To take advantage of this new feature, make sure to connect your Google Analytics to Digivizer, and also that your Google Search Console is set up.

If you have any questions about setting up or interpreting your Position Change results, contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

When you’re running digital marketing ads, you need to know how much revenue you’re earning in relation to how much you’re spending and know which campaign or ad is working best for you. How many dollars have you earned compared to ad dollars you’ve spent? 

Now you can see the answer instantly. We’ve added the ROAS or Return on Ad Spend metric that enables you to compare platform, campaign or ad - for every dollar you spend, what the number of dollars are that it converts to on your site. 

Return on Ad Spend is calculated by dividing your Conversion Value by your Spend. If you see a value of 2.3, for example, that means you’re getting $2.30 back for every $1 you spend on ads. 

You can find your Return on Ad Spend on the Overview screen when you scroll down to the “Paid Accounts”. Here you can see your ROAS for each of your ad accounts on Google and Facebook, as well as your Total ROAS.

You can also find your ROAS in the Paid Performance media table by scrolling to the right, alongside your other Conversion metrics. It’s available on all four levels of the table: Platforms, Campaigns, Adsets and Adverts. 

That means you can see and compare your Return on Ad Spend for every ad, campaign and platform you’ve spent on.

This calculation is performed on the most up-to-date data available so you always know what your Return on Ad Spend is for any given time period you select on the (recently improved) date picker.

If you have no Conversions in a particular time period, or Conversions are not set for your ad campaigns, you’ll see a 0.0 on the Overview screen and blank columns in the Paid media table. 

You must have Conversions set in your campaigns in both Google Ads and Facebook Ad Manager for values to appear. If you would like to add them, refer to how to do so here:

• Setting up Conversions for paid campaigns in Google Ads
• Setting up Conversions for paid campaigns in Facebook Ad Manager

ROAS is currently only available for Google and Facebook ad accounts.

If you have any questions about ROAS or setting up Conversions or ad accounts in Digivizer, contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

Creative is hugely influential in paid social advertising, but how often do you measure creative performance?

With Digivizer’s new View Paid Creative feature, you can see, with a single click, all Facebook, Instagram and LinkedIn creative being used in paid media campaigns in real time against key metrics.

Instantly see which creatives are driving:

• Best performance outcomes
• Worst performing outcomes
• Number of click throughs and conversions; plus
• Number of impressions, reach and engagements

Creative is a time-consuming and expensive element in social ad campaigns. With View Paid Creative,  you can see which creative drives the best outcomes for you at lowest cost (or worst outcomes and highest cost). Then, use these insights to inform art direction, your strategy and paid social campaign pivots.

Sort your best performing paid ads by conversion metrics to see what the actual ad is that is driving performance. This includes what the visual, as well as the call to action copy and buttons are.

To locate View Paid Creative in Digivizer go to your ‘Paid’ tab and scroll down past your Campaigns summary insights to the comparison table, and navigate to ‘Adverts’. 

Click on the Advert Name you want to preview to view the live ad creative, in situ with post copy, headlines and any CTA buttons.

If you do not see a preview in Digivizer, try turning off your ad-blocker.

This feature is available to anyone who has connected a Facebook, LinkedIn or Instagram account to Digivizer and is running a paid campaign. To get help with tracking your paid performance overall, view our blog post.

Ready to get started but want some support? Our in-app support, the bubble at the right bottom corner of the screen, is there to guide you through the process.

Try View Paid Creative Now ->

We now show your Local Currency in the Web Performance tab of the Digivizer platform! 

Last quarter we debuted this feature in the Paid media tab. Now we’re happy to share that customers who have set their local currency in Google Analytics will see that currency and symbol accurately reflected in Digivizer too in the Website Performance tab. 

This update will be visible in both the Overview screen, shown below, and in the Revenue chart once you click through to the deeper insights available in the Web Performance area. 

If you are running separate currencies across multiple countries, you can choose to set up separate Brand Spaces per country, and switch between them to see a per country view.  Local currency in Web Performance will also reflect per Brand Space in your Digivizer Express Weekly email. 

If you have any questions about multi-currency or multi-country set-up, contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.

Organic search traffic is the lifeblood of many businesses, but how often do you check to see which terms are actively driving to your site?

With Search Queries, you can now see which search terms are:

• your highest value search terms 
• driving impressions
• resulting in clicks and click throughs to your site

To locate Search Queries in Digivizer go to your ‘Web Performance’ tab and scroll down past your Web Analytics summary insights to the table named ‘Search Queries Driving Traffic’.

This feature is available to anyone who has connected a Google Analytics account with Search Console. Get help to create or access your Search Console account here.

Ready to get started but want some support? Our in-app support, the bubble at the right bottom corner of the screen, is there to guide you through the process.

Try Search Queries Now -> 

You can now access real-time insights into the quality of your website traffic, and see vital trends in audience behaviour, with Web Performance in Digivizer.

This multi-feature new release gives you the ability to see at a glance all your key web metrics. Spot any hurdles for engagement with your webpages and see where to improve your organic SEO strategy in both the short and long term. Web Performance includes new snapshot analytics and Top Pages insight.

Web Performance is available to anyone who has connected a Google Analytics account to Digivizer.

You can now quickly get across high level trends on Revenue, Transactions, Goal Completions (based on those set up in Google Analytics) Users and importantly New Users in your pipeline, Sessions including Pages Per Session, Average Session Time and Bounce Rate.

With access to period-on-period insights at a glance, you can harness opportunities to:

• Convert traffic into transactions and revenue
• Keep users on page and browsing your website with a frictionless buyer journey
• Improve content and UX on low trafficked pages and pages 
• Optimise campaigns and goal completions

Web Performance also lets you gain rich insights into your website’s Top Pages instantly. With an interactive table of pages viewed the most (and the least) you can gain fast understanding of:

• how many views each page received in a custom period
• the average time your customers spend on each page
• the bounce rate for each page
• which percentage of exits occurred on each page

Use this to understand what content is resonating with your customers and where quality traffic exists to optimise sales and inform strategic marketing decisions around your website.

To locate these features in Digivizer click on ‘Web Performance’ in the top navigation bar, scroll down past high level snapshots of your web traffic, goals and revenue to find Top Pages.

Not sure how to connect your Google Analytics account to Digivizer? No sweat. Follow our guide on connecting your Google Analytics account to Digivizer. Alternatively, reach out to our friendly help team, located via the bubble at the right-hand bottom corner of your screen, for guided instructions.

Get Started With Web Performance ->

For those customers who are running paid social and search campaigns in a wide variety of countries, the Digivizer platform now recognizes and displays the paid campaign’s accurate local currency and associated currency symbol.

The currency that is shown is as you have selected per your social or search account set up. If you are running separate currencies across multiple countries, you can choose to set up separate brandspaces per country, and switch between them to see a per country view.  The paid media currency will also reflect per brandspace in your Digivizer Express Weekly email. 

To see this in action, head to your Paid media tab in platform.

If you have any questions about this update or would like to discuss multi-currency or multi-country set-up, contact our support team via the in-app chat bubble in the bottom right hand corner of your screen.