Understanding how email campaigns resonate with customers is an essential part of iterating and evolving your sales and marketing strategy, to craft the most meaningful messages, and drive your best business results. 

As such, we’re excited to release reporting for one-off emails! 

This enables you to click on a sent message in Connect > Messages > One-off emails and assess key success metrics: 

• Sent – who was targeted by the email 
• Delivered – who successfully received the email 
• Opens and open rate – who opened the email 
• Clicks and click rate – who clicked on a link within the email 
• Delivery Failed – who didn’t receive the email 

 
These metrics are shown in respective cards, all of which can be further analyzed by clicking on them, to see the full list of relevant customers, alongside the details for the event. Additionally, you can also:  

• See a time-series graph of Opened/Clicked over time, to see the evolution of engagement with that email. 
• Download the full report and download each of the drill-down lists for the metrics 
• Adjust the time period relevant for the data
   

You can learn more on our Knowledge Base article.

It’s worth noting that the report will only display data for newly sent one-off emails, so previously sent messages will be empty.