Provide members with more insight into pricing and increase successful transactions. 

We've added more insight into the checkout experience for members by noting more clearly the actual price to be paid before checkout is complete. This update enables members to ensure the price reflected on screen is what they are expecting to pay. This is especially important when members are being offered a promotion such as a free first month or an adjusted price for a monthly membership.

What's New?

• Pro-rated Memberships: Members will see the correct amount due today in their carts with the label “Prorated price” 

• Gift First Period Free Memberships: Memberships that start with a free period will show no cost in the cart with the label “First period is free”, with subsequent subscription fees displayed for clarity. 

  
  

With this update, we hope you will benefit from:

• Clearer Pricing: Final checkout price is now reflective of the actual price to pay today. 

• Improved Checkout Experience: Minimize pricing-related inquiries and decrease transaction drop-offs.