Based on customer feedback we have made some tweaks to how our 'New Memberships' Report considers 'Continuing Memberships' and 'Returning Memberships'. 

Below table shows the old logic and the new.

The ‘Continuing Memberships’ bucket will now primarily display memberships that are consecutive memberships or are active as the result of staff cancelling and adding in a new membership for a member. 

We have not changed the logic for any other metrics on this report. The Total New Memberships figure is still calculated by combining the sum of First Time, Continuing and Returning memberships. We also continue to display the ‘days since previous membership’ data for every membership returned.

For further details on this report please visit our Knowledge base here. Please let us know if you have any feedback below.