Ensuring members attend your studio frequently is a great indicator of their long-term retention and loyalty. Incentivizing that with timely and consistent messages and rewards can be a great way to drive that engagement. With Amplify’s new workflow - Monthly Loyalty Milestones – you can automatically message members with emails, SMS, and push notifications based on how many times they visit in the current month.  

As a quick reminder, a visit is counted when a client either scanned into the studio successfully or is marked as attended for a Class or Appointment. You can learn more on our article on the Visits Report. 

As always, we want to make these tasks as simple as possible so we have created the workflow to include a pre-defined template which you can freely edit.  

A top tip from our team: Try mixing and matching different tones of messages, based on what resonates with your community: 

• Light nudges, for example, a push notification with a simple “Congrats on your 8 visits this month, keep it up 💪” 
• Full rewards, like including a promo code for top attendees, for example, an SMS “Congrats on 20 visits this month! You can use LOYALTY10 to get 10% off your next pack of classes!” 

These different messages can be used together, such as light nudges incentivizing towards full rewards, or at different stages, such as defaulting to light nudges recurrently but including full rewards if you’re doing a monthly attendance challenge with your community. Try a few different approaches and see what works best with your members. 

You can find the workflow on Connect > Messages, as shown in the video tour below: