Wondering who mentioned your brands this week? Which channel your users, customers and brand advocates are using the most? Who the top posters were? Now you can answer all those questions in one place: the Earned tab on the Digivizer platform.

Why did we call it that? Here’s a quick explainer to three types of marketing media content:

• Owned media: the content you completely control, like your website & social media accounts
• Paid media: the content you pay for, such as your ads on various platforms
• Earned media: the content that includes what people say about you, from users to influencers to employees, usually found in @mentions, #hashtags, articles and reviews!

We’ve been rolling out this new feature to a number of our customers to help them keep track of user-generated and influencer-generated content. Now it’s available to everybody. As part of the Earned media feature, you’ll get access to all @ mentions of your brand username and all uses of your brand #hashtag by default. 

If you’d like access to more @mentions or #hashtags, or if you can't see the "Earned" tab in your navigation, use our live chat to get in touch instantly via the bubble in the bottom right of the screen.