Identify where your Web Traffic is coming from with Traffic Source
Knowing the channels that are driving traffic to your website and then what traffic is converting on your website helps you make better decisions about where to spend your marketing resources and budget.
Digivizer Web Performance gives you rich instant insights into your website’s Traffic Source. The interactive table shows the most (and the least) active source of referral channels, giving you insights into:
- What is driving traffic to your site by the number of sessions, page views and users per channel
- How many conversions have resulted from each channel
For websites with multiple goals and conversions, you can filter to choose individual ones to then drill into channel performance on a goal-by-goal basis.
Period-on-period insights also help you see how different channels are working for you and are changing over a determined comparative time. This allows you to:
- Make changes to your content or referral drivers to result in greater converting traffic that result in transactions and revenue
- Highlight where to move budget from low performing channels to those that perform better
To locate these features in Digivizer, go to ‘Web Performance’ in the top navigation bar, scroll down past high level snapshots of your web traffic, goals and revenue to find Traffic Source. This sits above Search and Website Page insights.
Not sure how to connect your Google Analytics account to Digivizer? No sweat. Follow our guide on connecting your Google Analytics account to Digivizer. Alternatively, reach out to our friendly help team, located via the bubble at the right-hand bottom corner of your screen, for guided instructions.