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Changelog byAnnounceKit

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New
3 years ago

Amazon Advertising now supported

We’ve just released a new update for the Digivizer platform - Amazon Advertising integration! 🎉

Available now, this means that you can compare paid data across:

  • Amazon Ads (new)
  • Google Ads
  • Facebook / Instagram / Messenger  Ads
  • LinkedIn Ads
  • Twitter Ads
  • Google Analytics

Once you’ve connected your Amazon Ads account to your Digivizer brand space (you can do so in Manage Connections), you’ll now be able to view:

  • Spend per Campaign or Ad
  • Impressions
  • Clicks
  • Conversions
  • Conversions Value
  • Return On Ad Spend (ROAS)

In the Paid tab, you will now have access to insights on a platform, campaign, adset and advert level for Amazon ads, alongside any other paid accounts you have connected to the platform. 

Natively, Amazon only retains your history for a limited period of time, requiring regular downloads to keep historic data. Once it’s connected to the Digivizer platform, it stays there, allowing you to do full historic period-on-period comparisons for the same metrics across all of your accounts and platforms.