What is In-Product Messaging (IPM)?
If you own a digital property like a website, app, or software you might have heard about in-product messaging. But what is it? Here is our new article about In-Product messaging. Read now!
Price Change Announcement: Best Practices on How Announce a Price Increases
Price changes might be unpleasant for the customers. In this article, we will discuss how to make a price change announcement without impacting the customer experience.
How To Make Product Announcements That Are Interesting & Effective
The key to good announcements or update content lies in making it interesting enough for the reader. Learn how to make announcements interesting.
User Segmentation: What Does It Mean for Your Marketing Department?
User segmentation is the division of the marketing for the groups, tackling characteristics like industry, location, gender, age, demographics, and more.
Product Management vs. Project Management
Project and product management are used interchangeably, causing business stumbles. To avoid such, let’s compare product management vs. project management.
How to Announce New Features to Drive More Product Adoption
Announcing new features to users with the right content at the right time is crucial for driving product adoption for your SaaS.
6 Types of Testimonial Request Template That Actually Work
SaaS customers rely on testimonials from others. Saas business owners should use these valuable insights by using the best testimonial request templates.
No-Code vs Low-Code: What does the Dilemma Bring to Product Managers?
SaaS companies are looking for ways to scale and accelerate the development process. The low-code vs no-code debate has been a hot topic ever since.
Best Product Launch Email Examples
Product launch announcements through the email process always require a long email list. But when it is done properly, it is functional.
How Product Qualified Leads (PQL) Can Contribute to Your SaaS Product
Marketing and sales need to convert leads into paying customers. Product qualified leads (PQL) became the new-gen classification method, after MQL and SQL.
10 Useful Customer Engagement Metrics to Track
Customer engagement metrics help measure how your business is going, and ensure that your marketing efforts are spot-on for your target audience.
Product Management Metrics and KPIs for Mobile App
Today, product management metrics for SaaS products are delevoped in harmony with the concepts of agility, customer journey, and interconnection.