Visible was struggling to promote their work and log new product features to their wide range of customers. When they met AnnounceKit, it has become their customers’ source of truth for new feature launches.
Website
visible.vc
Industry
Computer Software
Headquarters
Chicago, Illinois
Features Used
Standalone Feed
Widgets
Intercom Integration
Founded in 2014, Visible was launched by a group of founders and operators that had been struggling with the vexing problem of startups providing engaging updates to their investors.
Visible is an investor reporting platform used by company founders across the globe. It allows you to update investors, raise capital, and track metrics from a single platform. By doing so, you can wow your investors with professional updates that combine key business data with narrative insight. It leverages and engages your existing investors, finds new investors, and nurtures potential investors.
The Challenge
Visible has a wide range of customers, over 4,300 companies across six continents. In these circumstances, their product team was consistently shipping new features to improve their product, but they struggled to stay on top of these new features and promote their announcements properly.
We saw that customers were asking for a feature that already existed, so we knew we needed to do a better job promoting our work
Matt Preuss, Marketing Operations Manager at Visible
Matt Preuss, Marketing Operations Manager at Visible, says that their customers sometimes couldn’t find an existing feature, so they had to ask for it. It may be time and effort wasting to discuss these matters. At this point, “We understand that we needed to find a solution to promote our work.” says Matt.
They looked at a few other tools and played around with different email campaigns, support articles, blog posts, etc. to announce their new features. However, eventually decided on AnnounceKit.
The Solution
Now they are using AnnounceKit to promote their work and new product updates. “We were trying to find a better way to log new product features for our customers. AnnounceKit helps us to do it.” says Matt.
Visible started to save time and effort with AnnounceKit’s solutions for release notes andthey have found a proven workflow for promoting their updates with AnnounceKit. Now that they log every new update to their feed, customers no more need to ask for already existing features.
AnnounceKit has become Visible customers’ source of truth for new feature launches
Matt Preuss, Marketing Operations Manager at Visible
They also find AnnounceKit’s system -feed, widgets, and integrations efficient for promoting a new product and helpful for new product adoption.
“AnnounceKit has been incredibly easy to use and get set up. It has turned into our customers’ source of truth for new feature launches.” says Matt.
The Result
Visible has a brilliant newsfeed for product updates and continues promoting their work with various features of AnnounceKit for their customers.
They also use AnnounceKit and Intercom Integration to announce their new features to their visitors and lead them to their standalone feed page.
AnnounceKit is a product updates platform that helps SaaS companies communicate new features to their customers through standalone feeds, in-app widgets, and integrations with tools like Intercom. Visible, an investor reporting platform used by 4,300+ customers, needed a structured way to keep their diverse user base informed about product changes — and AnnounceKit became their customers’ single source of truth for every new feature launch.
Why Visible Needed a Dedicated Product Updates Tool
Visible serves a wide range of customers — from early-stage startup founders to established operators managing complex investor portfolios. With such a diverse customer base, product communication is not one-size-fits-all. Some customers needed to track every minor improvement to the reporting interface; others were most interested in major new capital-raising features. Generic email newsletters or in-app banners were not sufficient to serve this range of needs effectively.
For a PLG business like Visible, where customers discover value by actively using the product, keeping users informed about new capabilities is directly tied to retention and expansion revenue. If customers do not know that a feature exists, they cannot benefit from it — and they may churn before they ever realise how much value the product could deliver. The team needed a centralised, always-accessible feed that any customer could check at any time, without having to rely on support tickets or digging through emails.
AnnounceKit’s standalone feed gave Visible exactly that: a permanent, indexed log of every product update that customers could bookmark and return to. Combined with in-app widget placements and an Intercom integration that surfaced relevant updates inside support conversations, Visible could reach customers in the right context — whether they were actively using the product or asking a question about it.
Why This Workflow Works
Visible’s AnnounceKit setup is effective because it covers the full customer journey for product awareness — from the moment a user enters the app, to the moment they reach out for support. Here is why each component of the workflow matters:
- Standalone feed as a single source of truth: By maintaining a dedicated, public-facing feed at a consistent URL, Visible gives customers — and even prospects — a transparent view of how fast the product is evolving. This builds trust and reduces support load from users asking “when will feature X be available?” because they can simply check the feed themselves.
- In-app widgets close the awareness gap: Many users never visit a changelog unprompted. By surfacing the feed as a widget inside the product itself, Visible ensures that active users see new features at the moment they are most engaged. This drives feature adoption without requiring any additional marketing effort from the product team.
- Intercom integration delivers updates in context: When a customer opens a support conversation, the Intercom integration allows support agents to reference or surface the most relevant recent updates. This transforms support interactions into product education moments — reducing friction and showing customers the value that has already been delivered.
Frequently Asked Questions
What is AnnounceKit?
AnnounceKit is a product updates and changelog platform designed for SaaS teams. It allows product and marketing teams to publish feature announcements, release notes, and updates through a branded standalone feed, in-app widgets, and integrations with tools like Intercom, Slack, and email. AnnounceKit helps companies close the gap between shipping new features and ensuring customers actually know about them, driving feature adoption and reducing support load.
What is a standalone product updates feed?
A standalone product updates feed is a dedicated, publicly accessible page that logs every new feature, improvement, and fix that a software product ships. Unlike email newsletters — which require opt-in and are easily missed — a standalone feed is always available at a consistent URL. Customers can bookmark it, share it with teammates, and check it at any time. For Visible, this feed became the authoritative reference their 4,300+ customers could rely on, reducing repetitive support questions about feature availability.
How does AnnounceKit’s Intercom integration work?
AnnounceKit’s Intercom integration surfaces your latest product updates and release notes directly inside Intercom conversations. When a customer contacts support, agents can reference relevant announcements without leaving the support interface, or the integration can automatically suggest updates related to the topic of the conversation. For Visible, this meant that product updates reached customers at exactly the moment they were seeking help — turning support interactions into product education opportunities and reinforcing the value of recently shipped features.
How long does it take to set up AnnounceKit?
Most teams can set up a fully functional AnnounceKit feed and publish their first announcement within a single day. The standalone feed is hosted by AnnounceKit and requires no engineering work to go live. Adding an in-app widget typically requires pasting a short JavaScript snippet into your product, a task most developers complete in under an hour. Integrations with tools like Intercom and Slack are configured through a no-code settings panel. Visible’s team was able to build their full product updates workflow — feed, widgets, and Intercom integration — without a significant engineering investment.
What results can SaaS companies expect from using AnnounceKit?
SaaS companies that use AnnounceKit typically see improvements in feature adoption rates, a reduction in support tickets related to feature discovery, and stronger customer retention driven by visible product momentum. For Visible, the most immediate impact was that customers stopped asking for features that already existed — because they could check the feed and find them. Beyond reducing support load, a well-maintained product updates feed signals to customers that the product is actively improving, which reinforces the decision to remain a paying customer and can accelerate expansion revenue from existing accounts.
Try AnnounceKit on Your Site 🚀
Inform your users about product updates and increase feature awareness.
