How Coassemble Keeps E-Learning Users Informed About Every Product Update with AnnounceKit

AnnounceKit is a product update and changelog tool for SaaS teams — it lets product teams publish feature announcements, release notes, and company news directly to customers through an embeddable widget, without writing a single line of code. For e-learning companies like Coassemble, this means developers stay focused on building the product while the content team handles all customer communications about what is new.

Coassemble had no easy way to provide customers with details on product changes before AnnounceKit.

Coassemble is an online training tool that connects people with the information they need — anytime, anyplace. Since their start as humble lines of code in 2016, they have always believed in delivering outstanding customer support and constant improvements.

The Challenge

Companies always look for better ways to improve their product and their value. Improving customer experience is one of the essential components to achieve this goal. For that purpose, just like many others, Coassemble needed to support their customers in having a better experience with their product. But they had no easy way to provide customers with details on product changes.

They needed a centralised location to announce improvements, product updates, and company news to their customers — without asking their developers to build, maintain, and update a custom changelog. Every time a new feature shipped, someone had to chase down a developer to update a manually maintained page. That created delays, inconsistency, and a growing backlog of unannounced changes.

“We had no easy way to provide customers with details on product changes before AnnounceKit.”

Jude Novak, Founder and CPO of Coassemble

Why Coassemble Chose AnnounceKit

Before landing on AnnounceKit, Coassemble tried using Intercom to handle product update communications. Intercom is a powerful tool — but the Coassemble team quickly found that it was already stretched across marketing and customer success workflows. Using it as a dedicated changelog home meant competing with support conversations and marketing campaigns for the same channel. Product updates were getting lost in the noise.

What Coassemble needed was a dedicated home for product announcements — a place that was purpose-built for changelog content, visually separate from support and marketing, and manageable without developer involvement. AnnounceKit provided exactly that: an embeddable widget that sits inside the product, a public-facing changelog page, and an editor that any team member can use without touching a line of code.

The decision came down to three factors: fit with their existing product UI, ease of use for non-technical team members, and the ability to give customers a permanent, browsable history of changes — not just a one-time notification. AnnounceKit delivered all three, at a price point that made sense for a growing e-learning SaaS company.

The Solution

Now Coassemble uses AnnounceKit to notify their customers about product changes and company news. The widget lives inside the product so customers see announcements in context — right when they log in and start using the features that have been updated.

“We use AnnounceKit to notify our customers about product changes, and have a centralised location for customers to see a history of changes.”

Jude Novak, Founder and CPO of Coassemble

“AnnounceKit saves our developers time to develop, maintain, and update a custom-built solution.”

Jude Novak, Founder and CPO of Coassemble

How Coassemble Uses AnnounceKit Day to Day

Coassemble’s content and product teams manage all announcements directly through AnnounceKit’s editor — no developer involvement required. When a new feature ships or an improvement rolls out, the team drafts the announcement, adds any relevant imagery or structured content, and publishes it to the widget. Customers who open the product see the unread indicator and can browse the full history of what has changed at any time.

The changelog widget is embedded directly inside the Coassemble product interface, so customers encounter updates naturally as part of their workflow rather than having to seek them out. This in-context delivery means higher engagement with product news compared to email-only announcement approaches — customers see the update when they are already in the mindset of using the product.

AnnounceKit’s segmentation features also allow Coassemble to target announcements to specific customer groups when relevant — ensuring that enterprise customers see enterprise-tier updates, and that onboarding users see announcements most relevant to where they are in their journey. This kind of targeted communication was not possible with their previous Intercom setup without significant manual effort.

The Result

Coassemble now regulates its announcements with various features of AnnounceKit, giving customers a clear and accessible history of every product change. The immediate operational result: developer time previously spent building and maintaining a custom-built changelog is now redirected to product development.

“It was easy to use, and we felt it fit well with our brand. AnnounceKit is really easy-to-use, affordable, and gives your product team the freedom to report on changes without the need for developers.”

Jude Novak, Founder and CPO of Coassemble

Beyond saving developer hours, the shift to AnnounceKit changed how Coassemble’s whole team thinks about product communication. Instead of an ad-hoc process where updates were announced inconsistently, the team now has a repeatable workflow: ship the feature, write the announcement, publish to the widget. Customers have a single, trusted source for what is new — and the Coassemble team has a record of every announcement ever made.

What SaaS Teams Can Learn from Coassemble

Coassemble’s experience points to a pattern that shows up repeatedly in fast-growing SaaS companies: product updates ship continuously, but the communication infrastructure to tell customers about those updates never gets built until it becomes a problem. By the time teams realise customers do not know about new features, months of valuable work have gone unannounced.

The first takeaway is to separate your product changelog from your support and marketing channels. Tools like Intercom are excellent at what they do — but using them as a changelog creates channel confusion for customers and workflow friction for your team. A dedicated product update widget ensures customers know exactly where to look for what is new, and your team has a clean, purpose-built tool for publishing without competing priorities.

The second takeaway is that developer independence in your changelog workflow is worth prioritising early. Every time a changelog update requires a developer, it creates a queue — and queued announcements either get delayed or dropped. The Coassemble model, where any team member can publish an update without engineering involvement, is the standard that growing SaaS teams should aim for. Third, a changelog is not just a communication tool — it is a trust signal. Customers who can see a consistent, well-maintained history of product improvements feel more confident in the product’s direction, which reduces churn and supports expansion conversations with existing customers.

Frequently Asked Questions

What is AnnounceKit and how does it work for SaaS companies?

AnnounceKit is a product update and changelog tool built specifically for SaaS teams. It provides an embeddable widget that sits inside your product, a public-facing changelog page, and a simple editor that lets any team member publish announcements without developer help. SaaS companies use AnnounceKit to keep customers informed about new features, product improvements, and company news in a centralised, easy-to-browse format — increasing feature adoption and reducing support tickets about what changed.

How did Coassemble replace their developer-built changelog with AnnounceKit?

Before AnnounceKit, Coassemble had no dedicated home for product announcements — their team was relying on Intercom and manual developer-maintained pages that created bottlenecks whenever something new shipped. By switching to AnnounceKit, they moved the entire announcement workflow out of engineering and into the hands of their product and content teams. The AnnounceKit widget was embedded directly into their product, giving customers an always-available changelog without any ongoing developer maintenance required.

Why didn’t Intercom work as a changelog tool for Coassemble?

Intercom is a powerful customer messaging platform, but it was already being used by Coassemble across marketing and customer success workflows. Using it as a dedicated product changelog meant that update announcements had to compete with support conversations and marketing campaigns in the same channel. Product updates were getting lost, and there was no clean, permanent history of changes that customers could browse. AnnounceKit solved this by being purpose-built for product announcements — a focused tool with no channel noise.

How quickly can e-learning SaaS teams get started with AnnounceKit?

Most teams are up and running with AnnounceKit within a day. The widget is embedded with a single code snippet, the editor requires no technical knowledge, and the default styling adapts to match most product UIs out of the box. For e-learning platforms like Coassemble — where the product interface needs to feel cohesive — AnnounceKit’s customisation options mean the changelog widget can be styled to match brand colours, fonts, and button styles without custom development work.

What types of product updates should SaaS teams announce through a changelog widget?

The most effective changelogs mix three types of content: new feature announcements (what is now available and why it matters), improvement notes (existing features that have been made faster, more reliable, or easier to use), and company or integration news (partnerships, new integrations, platform updates). The Coassemble approach — regular, consistent announcements across all three categories — gives customers a genuine picture of how actively the product is being developed, which builds confidence and supports retention.

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