User Experience Testing: How & Why
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User Experience Testing: How & Why

User experience testing is a critical component of any product development cycle. It helps to ensure that the products and services created are usable and satisfying for customers. By understanding user experience, companies can make informed decisions about how to improve their products, leading to better customer satisfaction and loyalty. User experience testing evaluates the usability, effectiveness, and overall satisfaction of a product or service from the perspective of its users.

Cancellation Flow: The Best Way to Stop Losing Customers with Real Examples

Cancellation Flow: The Best Way to Stop Losing Customers with Real Examples

Cancellation Flows have been a popular method among SaaS companies for some time now. Some customers churn because of specific reasons. A popular method today is to create Cancellation Flows to gather insights with less effort and use these insights to reduce cancellation rates. 🤓