Why EasyDMARC Partnered With AnnounceKit for Seamless and Targeted In-App Communications
How EasyDMARC, a B2B cybersecurity SaaS, uses AnnounceKit to segment users by plan and ship real-time in-app product updates without email spam.
Company
EasyDMARC
Industry
B2B SaaS, Cybersecurity
Number of employees
50-100
Headquarters
United States
Offices
US, Netherlands and Armenia
Website
https://easydmarc.com/
More than 25,000 organizations from 130 countries entrust their businesses’ security in cyberspace to EasyDMARC. EasyDMARC’s all-in-one solution enables them to stop ransomware, business email compromise, email phishing, CEO fraud, domain spoofing, and other attacks. The result? Prevention of: Data leakage, financial loss, email phishing attacks, and customer loss. And most importantly, peace of mind, because clients can focus on achieving their business objectives rather than dealing with the worries and concerns associated with security.
EasyDMARC is going from strength to strength. Within the short span of 5 years, they now secure 25,000+ domains worldwide; handle 9,000,000,000 data points of traffic per month; and have mitigated 82,000,000 threats. And they are also a leader in customer satisfaction on review comparison site G2; and achieved a 98.7% client satisfaction rate for 2nd year customers.
In order to achieve these milestones, their security solution had to evolve rapidly. They are constantly innovating. Constantly shipping. Constantly adding value.
With a rapidly evolving security solution, maintaining real-time communication with their users is a strategic imperative. But without the right tools, this can quickly turn into a daunting challenge, as Ben, Product Manager at EasyDMARC, soon found out.
Key use cases:
- Direct & easy communication to target users on different plans with tailored messages (user segmentation)
- In-app, on-brand communications via widgets & popups
- Analytics: measuring engagement
The Challenge
“Maintaining real-time communication with our users has been a challenge”.
Before integrating AnnounceKit into their workflow, EasyDMARC faced significant challenges in keeping customers informed about new features, improvements, and updates. With a rapidly evolving security solution, they had three main pain points:
- Segmentation: EasyDMARC is offering multiple different plans to their customers. They wanted to be able to target users on specific plans with separate announcements.
- Real-Time Communication: Communicating product changes in real time was becoming increasingly challenging. And they also did not want to spam their users by sending out an email for every new feature or improvement that they shipped. EasyDMARC needed a way of sharing these updates directly within the application, as in-app notifications that catch the user at the right moment, while they are using the product.
- Customer Engagement: They needed a way to engage with their customers instantly, in-app, especially when rolling out new improvements.
To address these challenges, EasyDMARC initially considered developing an in-house solution with their development team. However, this option had various drawbacks, most notably in terms of time and resources, and so they decided to trust AnnounceKit to solve these challenges for them.
The Solution
“I have used AnnounceKit before, so it was a no-brainer when finding a solution for EasyDMARC.“
Ben, Product Manager at EasyDMARC
Ben was familiar with AnnounceKit from his time at a previous company. He did not forget about the ease of integration (who doesn’t love no-code applications?) and the positive experience they had with AnnounceKit. AnnounceKit delivered the results they were looking for, and he trusted AnnounceKit to do so once again.
EasyDMARC’s primary goal was to establish seamless in-app communication with their customers, and to be able to target users on specific plans. AnnounceKit’s promise of instant and targeted communication aligned perfectly with their objectives.
The Results
AnnounceKit made a tangible impact on EasyDMARC’s communication strategy. They achieved the following:
- Staying Connected: EasyDMARC improved their customer engagement by staying in touch with their user base in-app, in real time.
- Targeted Messaging: The ability to target messages to distinct customer segments enhanced their ability to gather valuable feedback.
And they achieved these results in a matter of weeks, not months. They were pleasantly surprised by how easy & quick it is to set up AnnounceKit and implement user segmentation.
Ben’s message to potential AnnounceKit users is clear:
“Give it a try, and you will see how easy it is to communicate all the new stuff that you release to your customers“
Ben, Product Manager at EasyDMARC
Cheers Ben, cheers EasyDMARC. Working with you is a pleasure and we look forward to many more years as partners.
Quick Setup, Easy To Use, and Many Integrations
Manage your product announcements from a single place and easily distribute them
across multiple channels
Frequently asked questions
Why did EasyDMARC choose AnnounceKit instead of building an in-house tool?
EasyDMARC first considered building an in-app communication tool with its own development team, but that option cost too much time and resources. Ben, the Product Manager, had used AnnounceKit at a previous company and trusted its no-code integration, so the choice was straightforward.
What in-app communication challenges did EasyDMARC face?
EasyDMARC had three pain points: targeting users on specific plans with separate announcements, communicating product changes in real time without emailing users about every release, and engaging customers instantly inside the app when new improvements rolled out.
How quickly did EasyDMARC see results with AnnounceKit?
EasyDMARC saw results in a matter of weeks, not months. The team found AnnounceKit quick to set up, and user segmentation let them reach distinct customer segments in-app and gather better feedback.
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