You are constantly developing and improving your product, and you need your clients to be aware of all the progress you have made. However, you don’t want to bombard them with so many updates that they start to ignore them. So, how do you strike the correct balance? What is the best way to publish…
When it comes to product launches, sometimes bigger isn’t always better. What if you could launch a small, targeted product and gain invaluable information? Enter a mini product launch, a cost-effective way to introduce a product to a limited audience with minimal marketing effort. In this article, we will discuss the benefits of a mini…
Product managers today can either be the product hero or the villain. With so many hats to wear, a product manager must fill the tall order of orchestrating every aspect of a product’s life from ideation to market and beyond. Juggling so many responsibilities can easily become overwhelming and eventually interfere with a product manager’s…
Your agents are growing tired of answering the same 10 questions about the same problem areas, while users who do have unique queries are buried. Support tickets are overflowing and quickly becoming unmanageable. And let’s face it, every product may have snags or gaps in the user experience. But what could separate your product from…
Onboarding, upselling, order confirmation, and product news — notifications are vital when it comes to boosting your bottom line. But with all the notification options available, how do you know which is best for your audience and business model? Here we explore the differences between push vs. in-app notifications, when you should use each, and…
Are you ready for new software that announces all your product changes, but you are worried about migrating your changelog? You’ve worked hard on your product and its updates, you want to make sure your changelog doesn’t disappear, become scrambled, or something worse. You need that data to ensure that your product continues to improve! …
As a software developer, have you ever poured a lot of time and effort into creating an exceptional product update — only to find out that the release notes often go unnoticed by users? In an era where attention is fleeting, the power of videos becomes indispensable. Videos not only capture your audience’s attention, but…
Most engineers don’t have time to waste trying to write effective release notes. And why would you want them to? Yet release notes are an integral part of updating your product, informing and exciting users about the positive changes your product will undergo. Naturally, many engineers look to AI-produced release notes as a powerful way…
“This article was updated on April 17, 2025” A changelog is like a museum that shows the history and evolution of a product as it goes through changes, updates, and new releases. Changelogs help create a visual thread that follows the product’s progress for years after the initial version release. But how are these changelogs…
We get it — email marketing can feel overwhelming, especially if you are unsure where to start or how to make it work for your SaaS business. The good news? Email marketing is doable (and very beneficial)! This guide will walk you through simple, actionable steps to help you use email marketing effectively. These steps…
If you’re planning a big trip, you wouldn’t just jump in your car and start driving — right? You need some sort of map to help you get where you’re going as efficiently as possible. The same is true for your SaaS business. Public roadmaps provide a high-level view of the key milestones of a…
Throughout your journey of building your brand or business, you’ve always prioritized the feedback from your customers. You know how important customer feedback is to your brand’s reputation, decision-making process, and overall success. You’ve sent out surveys, requested in-app feedback, held focus groups, and scoured your social media comments. Now, what? You have all this…