Google will retire their Universal Analytics product on the 1st July 2023 and are beginning to migrate customers from Universal Analytics to GA4.

Digivizer supports both platforms, so you can connect both with the reassurance that, even when Google closes your Universal Analytics account, Digivizer will still have your data. 

When you connect a GA4 account for the first time, you will see 30 days of historical performance data and insights. Digivizer then automatically tracks performance to provide enriched period-on-period comparisons over time.

The website and search engine insights available for GA4 accounts include:

• Revenue 
• Transactions
• Number of Users
• Number of New Users
• Sessions
• Pages per Session
• Average Session Time
• Engaged Sessions
• Engagement Rate
• Traffic Source
• Search Queries driving Traffic
• Top Web Pages

If you have both an Universal Analytics account and GA4 account, you can connect both accounts to compare the website metrics with ease.