General
5 Actionable Customer Success Strategies for SaaS
Five customer success strategies for SaaS teams: employee buy-in, onboarding, customer data, feedback, and a reachable success team to reduce churn.
Blog
General
Product communication, changelogs, release notes and the craft of keeping users in the loop.
General
B2B SaaS Marketing Strategies: 5 Proven Strategies to Boost Your Sales
Five B2B SaaS marketing strategies that lift sales: content marketing, free trials with no card details, tiered plans, personalized UX, segmented email.
General
Best Practices for Product Management in SaaS: Insights, Data, and 4 Tools
SaaS product management best practices: gather insights, talk to key customers, decide with data, and use tools like Figma, Jira, Hotjar, and AnnounceKit.
General
Why Offering a Free Trial Is a Smart Business Move for SaaS
A free trial lets customers test your SaaS product before paying. See how trials build trust, ease buying decisions, and win long-term customers.
Customer Success
How to Reduce SaaS Churn Rate: 7 Secrets Learned From Real Customers
Learn how to reduce SaaS churn rate with 7 tactics: timely discounts, feature announcements, feedback loops, welcome videos, and cancellation flows.
General
Artificial Intelligence for SaaS: Why Your Product Should Use It
Artificial intelligence gives SaaS companies faster support, deeper data insights, stronger security, and time savings. See how AnnounceKit uses it.
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SOC 2 Compliance at AnnounceKit: We Passed the SOC 2 Type I Audit
AnnounceKit passed its SOC 2 Type I audit. Learn what SOC 2 is, the five trust service principles, why it matters to buyers, and what comes next.
General
13 Product Launch Campaign Strategies for Pre-Launch, Launch, and Post-Launch
A product launch campaign is the planned effort to bring a new product to market. Here are 13 pre-launch, launch, and post-launch steps to run one well.
General
A Guide to an Effective SaaS Business Model
The SaaS business model sells cloud software by subscription. Learn its essentials, the startup, growth, and grown stages, and its three key benefits.
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How to Increase SaaS User Engagement: 10 Proven Strategies
Learn how to increase SaaS user engagement with 10 strategies: activation milestones, interactive walkthroughs, behavioral messaging, and feedback loops.
General
Best Product Launch Email Examples: Apple, Nike, and Everlane
Three product launch email examples from Apple, Everlane, and Nike, plus the subject line, imagery, sequence, and incentive habits they share.
General
Best 11 Product Marketing Books for Managers
Eleven product marketing books for managers, from Cialdini's Influence to Moore's Crossing the Chasm, with a short takeaway on what each one teaches.