With task lists long enough to be written on a scroll and ever-evolving product developments to launch, today’s product marketer needs to work smarter, not harder.
Since we’re not into gatekeeping, we’ll let you in on how the best product marketers are getting it all done without a bead of sweat on the brow. The answer is product marketing software.
But with so many to choose from, the key to successfully managing all the product launches, persona developing, and delivering on-point messaging while still getting your eight hours of shut-eye is making sure your software is carefully curated with the right product marketing stacks.
Lucky for you, we’ve compiled a list of the top 10 best product marketing tools to help you crush those goals and still get those zzzs.
Table of Contents
- AnnounceKit: The Premier Tool for Announcing Product Updates and News
- What Is a Product Marketing Tool?
- Functionalities To Look for in Product Marketing Tools
- 10 Top Product Marketing Tools
AnnounceKit: The Premier Tool for Announcing Product Updates and News
AnnounceKit’s innovative product marketing software offers a comprehensive suite that helps product marketers effectively reach users to communicate product updates and news, increase feature adoption, and build trust by focusing on the product’s unique value and solving user problems.
AnnounceKit compounds feature functionalities into one comprehensive communication solution, including:
- Communication tools like feature requests, product roadmaps, release notes, email newsletters, and interactive changelogs to communicate updates and interact with your user base
- Automation and customization with an AI writing assistant to maximize impact and productivity
- Optimized analytics to track customer engagement and make data-backed decisions
- Seamless integration with your existing tools so you keep what works for you and enhance your arsenal
Create attention-grabbing product announcements based on user data collected and analyzed for you all on one platform with AnnounceKit.
Still not convinced? Check out the others and compare for yourself.
Manage Product Release For Your Brand:
Quick Setup, Easy To Use
Release notes, changelog, and other product announcement
tools and features from a single place.
What Is a Product Marketing Tool?
Any software, platform, or methodology that helps bridge the gap between a product and its target audience is considered a product marketing tool.
Product marketing tools typically offer features that help with the many aspects of product marketing, from strategizing to bringing the product to the market to driving adoption among target users throughout its lifecycle.
Tasks like market research, product release management, content creation, communication, and more are effectively streamlined into product marketing processes to save you time and help you drive growth.
Functionalities To Look for in Product Marketing Tools
The amount of product marketing tools that exist on the market today is staggering, and it’s easy to get overwhelmed as you rummage through them all. Choosing the one that’s right for you can be difficult.
To help you narrow it down, we’ve listed some core functionalities that most product marketing tools offer. Find the intersection of functionalities and your management needs.
- Analytics: A good tool should provide detailed insights and metrics, enabling product managers to track performance, optimize campaigns, and make data-driven decisions.
- Automation: Automation features in a product marketing tool can significantly streamline repetitive tasks. This not only saves time but also allows product marketing managers to concentrate on more strategic aspects of their roles.
- Customer segmentation: This feature allows for more targeted and personalized product marketing strategies, enabling the marketing team to reach different market segments with tailored messages that resonate more effectively.
- Customization: This allows product marketing managers to tailor the tool to fit the unique aspects of their product marketing strategy and boost productivity.
- Ease of use: The tool should enhance the efficiency of product marketing efforts by being intuitive and easy to navigate. This reduces the learning curve for product marketing managers, allowing them to focus more on strategy and less on figuring out how to use the tool.
- Feature set: From content creation to campaign management, look for a tool that offers a wide range of features, enabling product marketing managers to execute diverse strategies effectively.
- Integration: Seamless integration means product campaigns can be more cohesive, and data can flow freely between systems, providing a more holistic view of the marketing funnel and customer journey.
Manage Product Release For Your Brand:
Quick Setup, Easy To Use
Release notes, changelog, and other product announcement
tools and features from a single place.
10 Top Product Marketing Tools
#1: Hubspot
Summary
HubSpot is a marketing and sales platform that offers a suite of marketing tools for content creation, lead nurturing, and analytics. Its built-in CRM helps you manage lead generation and customer communication for your sales, marketing, and customer service efforts.
Features
- HubSpot has a Marketing Hub with features like social media management and marketing automation to help create landing pages, embed forms, popups, CTAs, and more to acquire and convert leads.
- The Service Hub helps you gather valuable feedback and analytics to understand customer pain points.
- A Content Hub allows you to easily create scalable, buyer-specific content and distribute it across multiple channels at multiple points in the customer journey.
Pricing
- Free plan available
- Starter: From $18/month
- Professional: From $800/month
- Enterprise: From $3,600/month
#2: Mailchimp
Summary
MailChimp is a popular email marketing and engagement platform that enables product marketers to create, send, and manage newsletters, automated messages, and targeted campaigns.
Features
- Create email campaigns with automation and design features allowing you to send email newsletters with customizable templates.
- Advanced segmentation allows you to target emails based on user demographics and behavior.
- Analytics and reporting tracks campaign performance and provides detailed reports.
Pricing
- Free plan available
- Essentials: From $6.50/month
- Standard: From $10/month
- Premium: From $175/month
#3: Canva
Summary
Canva is a graphic design platform that provides tools for creating social media graphics, presentations, postcards, promotional merchandise, and websites. Canva offers templates for presentations, posters, and social media content as well as functionalities for photo and video editing.
Features
- Canva provides brand management solutions to handle, sort, and tag your brand assets along with templates to create brand unity across all channels.
- Content creation and management tools help you easily create, organize, and scale your designs with shareable folders.
- Track engagement with design insights and metrics that monitor the impact of your content on social media and websites
Pricing
- Free plan available
- Pro: From $110/month
- Teams: From $90/month, a minimum of three people
- Enterprise: Pricing upon request
#4: Amplitude
Summary
Amplitude is a product analytics platform that allows you to gather and analyze crucial customer data. By tracking user behavior, measuring key metrics, and visualizing data insights, Amplitude helps product teams understand how users interact with the product and identify areas for improvement.
Features
- Amplitude offers product analysis with in-depth insights into the interactions your customers have with your digital assets.
- Cohort and behavioral analysis allows you to segment users based on actions and track over time.
- This platform integrates with several other tools for product marketing.
Pricing
- Free plan available
- Plus: From $49/month
- Growth & Enterprise: Pricing upon request
#5: Trello
Summary
Trello is a visual project management tool for collaboration and task tracking to help you organize workflow, set deadlines, and collaborate with teammates.
Trello is used to create and manage all of the necessary steps to execute your product marketing campaign. You can also gather insights, prioritize tasks, and manage projects with clear visual layouts that make following up on many tasks at once a breeze.
Features
- Views help you see the project from every angle to take the idea into action. Boards break down each step to instantly see the status of every task and celebrate each accomplishment. View board action items in a spreadsheet-style table or timeline to show how all of the moving parts piece together over time.
- Maps and calendars organize tasks by location or date with syncability.
- Workflow automation allows you to create rules, buttons, and commands for almost any action.
Pricing
- Free plan available
- Standard: From $5/month
- Premium: From $10/month
- Enterprise: From $17.50/month
#6: Asana
Summary
Asana is a task and project management platform that helps marketing teams align and focus on deadlines by automating processes and breaking complex projects into smaller tasks in a visual, organized way. By gathering all tasks in view, Asana makes it easy to set realistic deadlines and track them in real time.
Features
- The project management tool helps you organize tasks and tackle work together in a shared hub. With tasks, project views, status updates, time tracking, and other customizable fields, you can manage projects from start to finish and always know who’s doing what and by when.
- Workflow and AI automation tools create processes that run themselves. Forms, rules, bundles, and templates standardize your team’s best practices and automate routine tasks to get more done faster.
- Goals and reporting track progress with real-time data in reporting dashboards and connect your team’s work with company objectives.
Pricing
- Free plan available
- Starter: From $10.99/month
- Advanced: From $24.99/month
#7: Semrush
Summary
Semrush is a product marketing tool online marketers use for search engine optimization (SEO), keyword research, competitive analysis, content optimization, and social media marketing. With over 55 tools and reports, Semrush allows you to analyze competitors, understand market trends, create content, and optimize marketing strategies to resonate with your users.
Features
- Traffic analytics help you analyze competitors’ or any company’s website performance to compare traffic volume, identify leaders and up-and-coming players, and monitor trends.
- The SEO content checker optimizes your website content by running content analysis, adjusting copy readability, checking for originality, and maintaining a consistent tone of voice.
- The AI marketing strategy includes AI tools for product marketing, including copywriting and design tools, a library of ready-to-use tactics, and more.
Pricing
- Pro: $139.95/month
- Guru: From $249.95/month
- Business: From $499.95/month
#8: Google Analytics
Summary
Google Analytics is a free tool used to track and analyze website traffic and user behavior. Data gathered using Google Analytics can be used to understand user acquisition, website engagement, and campaign performance.
Features
- Track website traffic sources, including organic search, social media, and referral links, using traffic acquisition.
- The user behavior feature analyzes visitor behavior on your website, including page views, bounce rate, and time on site.
- Define custom goals to track conversions and campaign performance with the goal-tracking feature.
Pricing
- Free plan available
- G360: Pricing upon request
#9: Hotjar
Hotjar provides heatmaps, session recordings, and surveys to analyze user behavior to help product marketers understand how users interact with their platform, which features are most popular, and where to make improvements.
Features
- Heatmaps visualize where visitors click, navigate, and scroll on your site.
- Feedback polls provide user feedback directly through your site.
- Session recordings allow you to record and replay user sessions to gain insight into their experience.
Pricing
- Free plan available
- Plus: From $32/month
- Business: From $80/month
- Scale: From $171/month
#10: AnnounceKit
Summary
AnnounceKit is a comprehensive customer analytics and announcement tool that gives product marketing managers the insights necessary to make informed, effective decisions. With AnnounceKit, you can manage product announcements from a centralized platform, target specific user segments, and easily distribute updates across multiple channels. Engage with customers to increase feature adoption, user engagement, and awareness using a carefully curated suite of tools by AnnounceKit.
Features
- The announcement tool provides users with attractive in-app/on-site notifications, boosters, and eye-catching widget notifications that engage visitors, allowing them to overview your latest updates quickly.
- Feature requests let users submit and vote on features they’re most excited about, allowing you to prioritize the features that matter most to your audience.
- Share what’s coming next for your product with Roadmap. Potential and current users will be impressed by the transparency, increasing user trust and strengthening product loyalty.
- Easy-to-use dashboards track customer behavior and engagement with access to real-time notifications when customers interact with your product updates, providing you with real-time customer analytics data.
- Publish release notes or a customizable public changelog backed by customer data using the customer experience analytics tool that collects instant feedback and reactions to your posts.
- A special AI-powered writing assistant can help generate announcements and release notes so you spend less time on writing.
Pricing
- Essentials: From $79/month
- Growth: From $129/month
- Scale: From $339/month
- Enterprise: From $599/year
Manage Product Release For Your Brand:
Quick Setup, Easy To Use
Release notes, changelog, and other product announcement
tools and features from a single place.
