No-Code vs Low-Code: What does the Dilemma Bring to Product Managers?
SaaS companies are looking for ways to scale and accelerate the development process. The low-code vs no-code debate has been a hot topic ever since.
SaaS companies are looking for ways to scale and accelerate the development process. The low-code vs no-code debate has been a hot topic ever since.
Product launch announcements through the email process always require a long email list. But when it is done properly, it is functional.
Marketing and sales need to convert leads into paying customers. Product qualified leads (PQL) became the new-gen classification method, after MQL and SQL.
Customer engagement metrics help measure how your business is going, and ensure that your marketing efforts are spot-on for your target audience.
Today, product management metrics for SaaS products are delevoped in harmony with the concepts of agility, customer journey, and interconnection.
A product marketing manager is a person who markets the products to the target audiences with proper marketing strategies. It is a significant role for the companies which designs their future plans according to not just its profit but also consumer’s need.
A new product announcement presents a unique marketing opportunity, but only if done correctly. Here are top 6 actionable tips that can help you and your team write better feature announcements
With internal release notes, both you and stakeholders will save time and have a clear idea of what is changed in the product. And before we move on, let’s specify who the stakeholders I am talking about are.
The definition of “best” is always subjective. A Release notes tool that suits multibillion-dollar enterprise won’t work for SaaS startup. So, the market for changelog tools is rapidly growing and you see new companies coming up every two months trying to fill the niche.
Everybody who deals with authoring product release notes finds them tedious, boring, and time consuming. You often see people literally running away from them. But keep in mind it’s important to publish product release notes and keep your changelog updated for your business growth.
In small software companies, many roles can be performed by one person. The same team member can be responsible for email marketing, customer support, and blog copy.
Product update emails, are that emails which you send to notify your customers about your product updates. By doing a good job with them, you can greatly drive customer satisfaction and engagement. The best product update emails are those that add value and help improve your user experience.