Customer Success
User Experience Testing: How and Why to Run It
Learn what user experience testing is, the main UX testing methods, a six step process for running tests, the key metrics to track, and typical costs.
Blog
Product Management
Product communication, changelogs, release notes and the craft of keeping users in the loop.
General
5 Product Marketing KPIs Every SaaS Team Should Track
Learn the 5 product marketing KPIs SaaS teams track: NPS, early churn, retention, free trial conversions, and product adoption, with a formula for each.
General
SaaS Pricing Strategy: 4 Questions to Set the Right Price for Your Product
Learn how to build a SaaS pricing strategy by answering four questions about product uniqueness, competitor pricing, market size, and added value.
General
Best Practices for Product Management in SaaS: Insights, Data, and 4 Tools
SaaS product management best practices: gather insights, talk to key customers, decide with data, and use tools like Figma, Jira, Hotjar, and AnnounceKit.
Product Management
What Are In-App Widgets and What Are They Used For?
In-app widgets are small components embedded in a web page or app that show information without opening the full app. See widget types, uses, and examples.
Product Management
First-Time User Experience (FTUE): What It Is and How to Improve It
First-time user experience (FTUE) is a new user's first session with your product. See what it is, the AHA moment, common mistakes, and how to measure it.
Product Management
What Is Product Lifecycle Management? Definition, 5 Stages and Tips
Product lifecycle management (PLM) oversees a product from idea to retirement. Learn the five stages, how to estimate a lifecycle, and how to extend it.
Product Management
What Is In-Product Messaging (IPM)? Meaning, Hierarchy, and Key Benefits
In-product messaging (IPM) is communication delivered inside your app or website. Learn why it matters, how a messaging hierarchy works, and its benefits.
Product Management
Product Management vs. Project Management: Differences, Overlaps, and How to Switch
Product management and project management are often confused. Learn how each role is defined, where they overlap, and how to move from one to the other.
Product Management
How to Announce New Features to Drive Product Adoption in SaaS
Learn how to announce new features to users with the right goal, audience, channels, and timing, and how to measure and improve product adoption in SaaS.
Product Management
Testimonial Request Templates: 6 Email Templates That Really Work
Six testimonial request templates for SaaS teams: professional, casual, incentive-based, post-sale, upsell and holiday emails, plus tips on timing.
Product Management
No-Code vs Low-Code: Which Should Product Managers Pick?
Learn the differences between no-code and low-code platforms, when each fits, and how product managers can pick the right one for their SaaS apps.