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Product Management

User Experience Testing: The Complete Guide (Types, Methods & Metrics)
General | Customer Success | Product Management

User Experience Testing: The Complete Guide (Types, Methods & Metrics)

ByOrhan Ümit Keskin February 24, 2023May 13, 2026

Learn what user experience testing is, how to run it step-by-step, and which UX metrics to track. Covers all major testing types with practical examples.

Read More User Experience Testing: The Complete Guide (Types, Methods & Metrics)Continue

12 Product Marketing KPIs Every SaaS Team Should Track in 2026
General | Marketing | Product Management

12 Product Marketing KPIs Every SaaS Team Should Track in 2026

ByOrhan Ümit Keskin September 27, 2022April 29, 2026

The 12 product marketing KPIs that actually move revenue, from NPS and product adoption to win rate and feature adoption. With formulas and benchmarks.

Read More 12 Product Marketing KPIs Every SaaS Team Should Track in 2026Continue

SaaS Pricing Strategy: 7 Models, Proven Frameworks & 2026 Trends
General | Marketing | Product Management

SaaS Pricing Strategy: 7 Models, Proven Frameworks & 2026 Trends

ByOrhan Ümit Keskin September 2, 2022May 5, 2026

Learn the 7 SaaS pricing models used by top companies in 2026 — flat-rate, usage-based, tiered, freemium, and more. Includes real examples, psychology tactics, and a decision framework.

Read More SaaS Pricing Strategy: 7 Models, Proven Frameworks & 2026 TrendsContinue

10 SaaS Product Management Best Practices (2026 Guide)
General | Product Management

10 SaaS Product Management Best Practices (2026 Guide)

ByOrhan Ümit Keskin July 8, 2022May 6, 2026

Master SaaS product management with 10 proven best practices — from building a data-driven roadmap to collecting user feedback and tracking the right KPIs.

Read More 10 SaaS Product Management Best Practices (2026 Guide)Continue

What Are In-App Widgets? 8 Types, Examples & Use Cases
Product Management

What Are In-App Widgets? 8 Types, Examples & Use Cases

ByOrhan Ümit Keskin August 31, 2021April 25, 2026

In-app widgets are embeddable UI components that display info, collect feedback, and notify users. See 8 widget types, real examples, and when to use each.

Read More What Are In-App Widgets? 8 Types, Examples & Use CasesContinue

First-Time User Experience (FTUE): What It Is, Why It Matters, and How to Improve It
Product Management

First-Time User Experience (FTUE): What It Is, Why It Matters, and How to Improve It

ByOrhan Ümit Keskin August 5, 2021May 4, 2026

FTUE is the make-or-break moment for new user retention. Learn what first-time user experience means, why it drives activation, and 5 proven strategies to improve it with real SaaS examples.

Read More First-Time User Experience (FTUE): What It Is, Why It Matters, and How to Improve ItContinue

Product Lifecycle Management (PLM): What It Is, How It Works & Key Benefits
Product Management

Product Lifecycle Management (PLM): What It Is, How It Works & Key Benefits

ByOrhan Ümit Keskin April 12, 2021May 5, 2026

Product lifecycle management (PLM) is the process of managing a product from concept to end-of-life. Learn the 5 PLM stages, key benefits, challenges, and how to choose the right PLM software.

Read More Product Lifecycle Management (PLM): What It Is, How It Works & Key BenefitsContinue

What Is In-Product Messaging? Types, Examples & Best Practices (2026)
Product Management

What Is In-Product Messaging? Types, Examples & Best Practices (2026)

ByOrhan Ümit Keskin March 11, 2021April 30, 2026

In-product messaging delivers targeted messages inside your app. Learn the types, see real examples, and follow our step-by-step guide to get started.

Read More What Is In-Product Messaging? Types, Examples & Best Practices (2026)Continue

Product Management vs. Project Management
Product Management

Product Management vs. Project Management

ByOrhan Ümit Keskin January 20, 2021May 12, 2021

Project and product management are used interchangeably, causing business stumbles. To avoid such, let’s compare product management vs. project management.

Read More Product Management vs. Project ManagementContinue

How to Announce New Features to Drive More Product Adoption
Product Management

How to Announce New Features to Drive More Product Adoption

ByOrhan Ümit Keskin December 21, 2020January 6, 2023

Announcing new features to users with the right content at the right time is crucial for driving product adoption for your SaaS.

Read More How to Announce New Features to Drive More Product AdoptionContinue

11 Testimonial Request Templates That Get Real Responses (+ When to Use Each)
Product Management

11 Testimonial Request Templates That Get Real Responses (+ When to Use Each)

ByOrhan Ümit Keskin December 16, 2020May 1, 2026

Copy-paste testimonial request email templates for SaaS and B2B — 11 templates with real examples, follow-up scripts, and advice on timing and phrasing.

Read More 11 Testimonial Request Templates That Get Real Responses (+ When to Use Each)Continue

No-Code vs Low-Code: What does the Dilemma Bring to Product Managers?
Product Management

No-Code vs Low-Code: What does the Dilemma Bring to Product Managers?

ByOrhan Ümit Keskin December 9, 2020January 6, 2023

SaaS companies are looking for ways to scale and accelerate the development process. The low-code vs no-code debate has been a hot topic ever since.

Read More No-Code vs Low-Code: What does the Dilemma Bring to Product Managers?Continue

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