Mastering Email Marketing Strategy for SaaS: The Ultimate Playbook for Growth & Retention

We get it — email marketing can feel overwhelming, especially if you are unsure where to start or how to make it work for your SaaS business. The good news? Email marketing is doable (and very beneficial)!  This guide will walk you through simple, actionable steps to help you use email marketing effectively. These steps…

Mastering the Agile Release Cycle: A Planning Guide

Mastering the Agile Release Cycle: A Planning Guide

You have an innovative concept for a cutting-edge piece of software you know can break into the market. The problem is that the idea of creating this software from inception to completion is completely overwhelming, so it gets pushed to the back burner. This does not have to be the case. The traditional method of…

SaaS Product Management: Key Components and Best Practices

SaaS Product Management: Key Components and Best Practices

SaaS product management is one of the fastest-growing roles in software product development.  In the SaaS industry, the product manager plays the essential role of conductor at the intersection of user experience, technology, and business. The product manager has become a high-value player at SaaS companies by advocating for the customer and working with the…

Fintech Product Management: The Roles of a Fintech Product Manager and How To Properly Execute Product Development

Fintech Product Management: The Roles of a Fintech Product Manager and How To Properly Execute Product Development

Fintech is a big deal — even if the term isn’t familiar.  Most people have probably used some fintech tools today — multiple times — maybe without even knowing it. Did you: If you answered “yes” to any of these questions, you’ve used fintech. We use it every day, and it’s not going away.  Modern…

SaaS Feature Requests: How To Tackle User Suggestions Like a Pro

SaaS Feature Requests: How To Tackle User Suggestions Like a Pro

Managing customer feature requests in SaaS can quickly become frustrating.  On one hand, you might not be receiving any customer feedback because your customers don’t have a simple way to offer it. On the other, you might be overwhelmed with feature requests among so many channels that they’re difficult to keep organized enough to work…