AnnounceKit Has Become a Big Part of Sleeknote’s Product Marketing Process

Sleeknote uses AnnounceKit to inform and educate its customers about Sleeknote’s latest product releases to increase feature adoption.

Among the several lead generation tools on the market, Sleeknote is one of the prominent products that help your e-commerce brands engage their site visitors with targeted on-site messages.

Every such conceivable business is releasing product updates to show their improvement. Just like many others, Sleeknote launches new features almost every day to improve the experience provided by its product.

Seray Keskin, Sleeknote’s Content Marketer, said that they see that their development team was constantly launching new products and features, but they didn’t have the right tool and a good process for sharing these updates with their users inside their app.

At that point, AnnounceKit got in their game and it has become a big part of their product marketing process.

The Company

Company
Sleeknote

Website
sleeknote.com

Headquarters
Aarhus, Denmark

Industry
Software-as-a-Service

Features Used
Standalone Feed
In-App Feed
Announcement Bar Booster
Pop-Up

Sleeknote is a Denmark-based SaaS company, helping more than 2,000 e-commerce businesses collect email addresses and increase their sales with non-intrusive website popups.

Sleeknote began as two companies: Twami, founded by Mogens and Patrick, and the original incarnation of Sleeknote, founded by Emil and Daniel. With a background in e-commerce and a similar vision, they merged the two companies to do one thing and one thing well: help e-commerce brands engage their website visitors without hurting the user experience.

It helps businesses build segmented email lists, sell more to their website visitors, create a personalized shopping experience, and invite visitors and customers to contact when needed. Sleeknote lets you display popups on your website for the mentioned four different goals.

The Challenge

The main issue was the time and effort Sleeknote spent trying to announce their product updates and having a good process for sharing these updates.

Their product was improving and the number of users was increasing. But there was a knowledge gap between the two.

They felt like not enough customers were using their product to its full potential. And they suspected that this had an effect on how much their users experienced product value.

“Before AnnounceKit, our product was improving and our number of users was increasing. But there was a knowledge gap between the two.”

SERAY KESKIN, CONTENT MARKETER, SLEEKNOTE

Their development team was constantly launching new products and features, but they didn’t have the right tool and a good process for sharing these updates with their users inside their app. Although they kept improving their product, many of their customers were still unaware of their new functionalities.

They tried to use traditional promotion channels, such as email marketing, paid advertising and social media, but relying on these channels to promote new features to users was limited (and costly).

The Solution

Sleeknote needed a tool that had an elegant, non-intrusive, but eye-catching in-app announcement widget so that they can quickly share their latest features with their users and AnnounceKit was the best fit for their requirements.

With AnnounceKit, Sleeknote informs and educates its customers about Sleeknote’s latest product releases to increase feature adoption at the perfect time—when users are inside the product.

They support this ongoing, long-term goal with AnnounceKit as it makes it super easy for them to follow this path with every new feature release.

When I want to share an update with their customers, Seray Keskin stated, I immediately think of writing a post for our changelog. This makes their everyday work so much easier.

They’re also using the changelog internally to share information about their new features. This helped everyone in the company stay up-to-date about their own product. It’s a great tool to keep, for example, your Sales team in the loop.

Sleeknote mainly uses an in-app announcement feed and count badge features of AnnounceKit to reach its objectives.

The Outcome

Traditional channels were limited in terms of how businesses could reach out to the actual users of their products. For example, when someone unsubscribed from their email list, they could never hear their product updates anymore.

Sleeknote’s solution was to choose AnnounceKit for this reason.

Sleeknote manages a great product marketing process with AnnounceKit’s create eye-catching widgets and feeds. Eventually, AnnounceKit becomes a big part of their product marketing process.

Keskin stated that she loves the text editor as it enables her to use a lot of visuals, like GIFs and videos. Formatting is important for her. Text editors in these types of tools aren’t usually very bright. But, she’s very happy with AnnounceKit’s editor.

Keskin finally stated that they never even needed customer support as AnnounceKit is pretty easy to use and has an efficient onboarding process.

Stay tuned for more success stories! Or, don’t you want your company to be next?

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Inform your users about product updates and increase feature awareness.