We get it — email marketing can feel overwhelming, especially if you are unsure where to start or how to make it work for your SaaS business. The good news? Email marketing is doable (and very beneficial)! This guide will walk you through simple, actionable steps to help you use email marketing effectively. These steps…
If you’re planning a big trip, you wouldn’t just jump in your car and start driving — right? You need some sort of map to help you get where you’re going as efficiently as possible. The same is true for your SaaS business. Public roadmaps provide a high-level view of the key milestones of a…
Throughout your journey of building your brand or business, you’ve always prioritized the feedback from your customers. You know how important customer feedback is to your brand’s reputation, decision-making process, and overall success. You’ve sent out surveys, requested in-app feedback, held focus groups, and scoured your social media comments. Now, what? You have all this…
With task lists long enough to be written on a scroll and ever-evolving product developments to launch, today’s product marketer needs to work smarter, not harder. Since we’re not into gatekeeping, we’ll let you in on how the best product marketers are getting it all done without a bead of sweat on the brow. The…
Congratulations—you did it! You launched your flagship product, and it is doing well. However, you aren’t entirely satisfied, knowing there’s always room for improvement and things you can do to tweak your product. You want to make it even better and reach a wider audience. Whether you’re a startup launching your first product or an…
Businesses and their customers work best in relationships. And relationships thrive with good communication. Think about how many times you’ve used a SaaS app and thought, “This process would work so much better if the designers did X, Y, or Z.” Making it easy for users to share their feedback and feature requests benefits both…
While app release notes are designed to help keep users informed about updates and improvements, they’re also an excellent opportunity to exhibit brand recognition and identity. However, they aren’t always good. Sometimes, they’re really, really bad. Scroll through some of your favorite apps’ release notes and you’ll likely find them to be dry and boring….
You have an innovative concept for a cutting-edge piece of software you know can break into the market. The problem is that the idea of creating this software from inception to completion is completely overwhelming, so it gets pushed to the back burner. This does not have to be the case. The traditional method of…
SaaS product management is one of the fastest-growing roles in software product development. In the SaaS industry, the product manager plays the essential role of conductor at the intersection of user experience, technology, and business. The product manager has become a high-value player at SaaS companies by advocating for the customer and working with the…
Fintech is a big deal — even if the term isn’t familiar. Most people have probably used some fintech tools today — multiple times — maybe without even knowing it. Did you: If you answered “yes” to any of these questions, you’ve used fintech. We use it every day, and it’s not going away. Modern…
Managing customer feature requests in SaaS can quickly become frustrating. On one hand, you might not be receiving any customer feedback because your customers don’t have a simple way to offer it. On the other, you might be overwhelmed with feature requests among so many channels that they’re difficult to keep organized enough to work…
As a software developer, you have poured a lot of time and effort into creating an exceptional product update, only to find out that the release notes often go unnoticed by users. In an era where attention is fleeting, the power of videos becomes indispensable. Videos not only capture your audience’s attention, but they also…