Throughout your journey of building your brand or business, you’ve always prioritized the feedback from your customers. You know how important customer feedback is to your brand’s reputation, decision-making process, and overall success. You’ve sent out surveys, requested in-app feedback, held focus groups, and scoured your social media comments. Now, what? You have all this…
With task lists long enough to be written on a scroll and ever-evolving product developments to launch, today’s product marketer needs to work smarter, not harder. Since we’re not into gatekeeping, we’ll let you in on how the best product marketers are getting it all done without a bead of sweat on the brow. The…
Congratulations—you did it! You launched your flagship product, and it is doing well. However, you aren’t entirely satisfied, knowing there’s always room for improvement and things you can do to tweak your product. You want to make it even better and reach a wider audience. Whether you’re a startup launching your first product or an…
Product release management is one of the most critical aspects of the product development life cycle. Read our article to learn how to improve it!
Businesses and their customers work best in relationships. And relationships thrive with good communication. Think about how many times you’ve used a SaaS app and thought, “This process would work so much better if the designers did X, Y, or Z.” Making it easy for users to share their feedback and feature requests benefits both…
The key to good announcements or update content lies in making it interesting enough for the reader. Learn how to make announcements interesting.
Internal communication for product launch refers to building awareness and excitement of people in the company around major product launches.
While app release notes are designed to help keep users informed about updates and improvements, they’re also an excellent opportunity to exhibit brand recognition and identity. However, they aren’t always good. Sometimes, they’re really, really bad. Scroll through some of your favorite apps’ release notes and you’ll likely find them to be dry and boring….
There are several simple steps to create a new feature announcement. Follow them properly and your announcement is ready fresh from the oven!
You have an innovative concept for a cutting-edge piece of software you know can break into the market. The problem is that the idea of creating this software from inception to completion is completely overwhelming, so it gets pushed to the back burner. This does not have to be the case. The traditional method of…
SaaS product management is one of the fastest-growing roles in software product development. In the SaaS industry, the product manager plays the essential role of conductor at the intersection of user experience, technology, and business. The product manager has become a high-value player at SaaS companies by advocating for the customer and working with the…
Fintech is a big deal — even if the term isn’t familiar. Most people have probably used some fintech tools today — multiple times — maybe without even knowing it. Did you: If you answered “yes” to any of these questions, you’ve used fintech. We use it every day, and it’s not going away. Modern…