How To Segment a Product: Strategies for Product Usage Segmentation

How To Segment a Product: Strategies for Product Usage Segmentation

Congratulations—you did it! You launched your flagship product, and it is doing well. However, you aren’t entirely satisfied, knowing there’s always room for improvement and things you can do to tweak your product. You want to make it even better and reach a wider audience. Whether you’re a startup launching your first product or an…

Feature Request Examples and the Tools You Need To Knock Them Out of the Park

Feature Request Examples and the Tools You Need To Knock Them Out of the Park

Businesses and their customers work best in relationships. And relationships thrive with good communication. Think about how many times you’ve used a SaaS app and thought, “This process would work so much better if the designers did X, Y, or Z.”  Making it easy for users to share their feedback and feature requests benefits both…

How To Create App Release Notes That Your Audience Will Want to Read

How To Create App Release Notes That Your Audience Will Want to Read

While app release notes are designed to help keep users informed about updates and improvements, they’re also an excellent opportunity to exhibit brand recognition and identity.  However, they aren’t always good. Sometimes, they’re really, really bad. Scroll through some of your favorite apps’ release notes and you’ll likely find them to be dry and boring….

SaaS Product Management: Key Components and Best Practices

SaaS Product Management: Key Components and Best Practices

SaaS product management is one of the fastest-growing roles in software product development.  In the SaaS industry, the product manager plays the essential role of conductor at the intersection of user experience, technology, and business. The product manager has become a high-value player at SaaS companies by advocating for the customer and working with the…

Fintech Product Management: The Roles of a Fintech Product Manager and How To Properly Execute Product Development

Fintech Product Management: The Roles of a Fintech Product Manager and How To Properly Execute Product Development

Fintech is a big deal — even if the term isn’t familiar.  Most people have probably used some fintech tools today — multiple times — maybe without even knowing it. Did you: If you answered “yes” to any of these questions, you’ve used fintech. We use it every day, and it’s not going away.  Modern…

SaaS Feature Requests: How To Tackle User Suggestions Like a Pro

SaaS Feature Requests: How To Tackle User Suggestions Like a Pro

Managing customer feature requests in SaaS can quickly become frustrating.  On one hand, you might not be receiving any customer feedback because your customers don’t have a simple way to offer it. On the other, you might be overwhelmed with feature requests among so many channels that they’re difficult to keep organized enough to work…

Product Updates: Effectively Provide Users With Information They Need and Want To Know

“As of October 21st 2024, this article has been updated to include even more examples and tips on how to curate the ultimate product announcement.” Product updates are a great way to keep your users informed of your product’s latest changes and improvements.  However, the average email inbox is stuffed to the brim with update…

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6 Feature Request Tips and How To Utilize Them All in One Place

For some SaaS company product managers and users, feature requests may seem simple. For others, knowing what users need and sharing information with consumers may seem far-fetched.  With these simple feature request tips, learning how to delicately balance customers’ needs and wants with your team’s resources and capabilities is possible.  Learn how to effectively collect,…

An In-Depth Overview of the Role of Technical Product Manager

An In-Depth Overview of the Role of Technical Product Manager

Are you looking to advance your career and don’t know where to start? If you are proficient in technical problem solving, have a background in computer science or engineering, and are great with data analysis, you might be a good fit for the role of technical product manager.  What is a technical product manager, and…

Navigating Your Big Project Manager Interview: 50 Common Questions that Reveal True Potential

Navigating Your Big Project Manager Interview: 50 Common Questions that Reveal True Potential

In preparation for your big project manager interview with your dream company, you’ve been wracking your brain for possible interview questions.  You’re trying to think of them in the shower, on your way to the dentist, while you’re doing laundry, and more, but your nerves have the best of you. You can barely come up…