How Product Qualified Leads (PQL) Can Contribute to Your SaaS Product
Marketing and sales need to convert leads into paying customers. Product qualified leads (PQL) became the new-gen classification method, after MQL and SQL.
6 UX Strategies to Make Your Website More User-Friendly
UX helps understand consumer reactions, and emotions to solve product lifecycle problems. Make your website outstanding with user-friendly UX strategies.
10 Useful Customer Engagement Metrics to Track
Customer engagement metrics help measure how your business is going, and ensure that your marketing efforts are spot-on for your target audience.
Product Marketing Trends for 2021
To engage customers with your business better and to earn more ROI, revenue, and recognition, discover the product marketing trends for 2021.
How to Communicate Product Changes?
Communicating product changes is an integral part of success because any user of a product will definitely want to stay informed about what is about to change.
Product Management Metrics and KPIs for Mobile App
Today, product management metrics for SaaS products are delevoped in harmony with the concepts of agility, customer journey, and interconnection.
Changelog vs Release Notes: What’s the Difference?
There are dozens of solution-oriented programs keeping customers and product managers informed. A product or application can be designed in the first phase with some deficiencies, and would need upgrades or fixes later.
Best Product Marketing Books for Managers
A product marketing manager is a person who markets the products to the target audiences with proper marketing strategies. It is a significant role for the companies which designs their future plans according to not just its profit but also consumer’s need.
2 Benefits That You Need to Know About B2B Product Announcements
Change is the only constant. This saying holds for many things in life but is incredibly relatable with B2B organizations. Be it customer requests, feature enhancements, or mimicking a recent add-on from the competitors, a B2B product is always evolving to be better for their customers.
How to write a new product announcement?
A new product announcement presents a unique marketing opportunity, but only if done correctly. Here are top 6 actionable tips that can help you and your team write better feature announcements
Why do you need a product updates page?
Developing and gaining market share is impossible without understanding its needs and improving your product accordingly. Adding new features that solve your customer problems is a vital component of outperform competitors.
Internal release notes
With internal release notes, both you and stakeholders will save time and have a clear idea of what is changed in the product. And before we move on, let’s specify who the stakeholders I am talking about are.