AnnounceKit vs UserGuiding: which fits your product team?
UserGuiding is a no-code product adoption platform (product tours, checklists, surveys, knowledge base, product updates) priced by Monthly Active Users, with paid plans starting at $174/month billed yearly for up to 2,000 MAU.
Pricing model
UserGuiding charges per Monthly Active User in tiers starting at $174/month billed yearly for 2,000 MAU, while AnnounceKit charges a flat per-project price from $79/month billed annually with unlimited visitors, posts and team members.
Product focus
UserGuiding is a full product adoption suite (tours, checklists, hotspots, surveys, knowledge base, AI support assistant) with Product Updates as one module, while AnnounceKit is focused on product communication: changelog, widgets, feedback, NPS and email.
Feedback and updates
UserGuiding's Feature Requests board and Public Roadmap are limited to Growth and Enterprise plans, while AnnounceKit includes feature requests with voting and Jira sync, NPS surveys and email digests in its flat plan.
Pricing: what's counted and what can change your bill
As of 2026-09-15 UserGuiding lists three plans: Starter from $174/month billed yearly, Growth from $349/month billed yearly, and Enterprise at custom pricing; the pricing calculator shows Starter at $209 and $244/month (yearly) for the 5K and 9.9K MAU tiers, Growth at $419 and $489/month, and a Let's Talk prompt at 10K+ MAU. With the Monthly toggle the same page shows Starter at $249/month and Growth at $499/month at 2,000 MAU.
Starter includes 15 active guides, 10 hotspots, 1 checklist, 1 survey, 1 resource center, 1 banner, 1 theme, 3 seats, 2 environments and up to 10 audience segments; Growth raises these to 40 guides, 40 hotspots, 5 checklists, 5 surveys, 5 resource centers, 5 banners, 5 themes, 10 seats, 5 environments, 25 segments and adds Feature Requests and Roadmap, session replay (3,000 recordings), custom CSS, localization and A/B testing.
Enterprise adds custom MAU, unlimited materials, seats and segments, SAML SSO, activity logs, SLA and migration support. The AI Assistant comes with 50 free resolutions on every subscription and is billed at $0.69 per resolution after that. Extra material quotas, seats, containers and white-label branding are sold as add-ons in the panel.
There is no free plan; a 14-day free trial is available with no credit card, and the page advertises a 30-day money-back guarantee. MAU is defined as the total number of unique user IDs that have logged in to your platform in the previous 30 days.
Essentials $79/month, Growth $129/month, Scale $339/month, billed annually.
Unlimited visitors, posts, subscribers and team members on every plan. No monthly-active-user counting and no per-seat fees.
15-day free trial with every feature included. No credit card required.
UserGuiding pricing as published on their pricing page, checked 2026-09-15. Plans change; verify before you buy.
Feature-by-feature comparison
| Feature | AnnounceKit | UserGuiding |
|---|---|---|
| Changelog / release notes page | ✓ Public feed on your own domain (custom domain included) | ✓ Product Updates page with custom domain, labels, reactions |
| In-app widget modes | ✓ 10+ display modes: badge, sidebar, embed, floating button, modal, banner, overlay, boosters with countdown | ~ Launcher badge, slide-out tooltip, Resource Center tab, banners, modals |
| Feature requests and voting | ✓ Public board, voting, statuses, Jira sync, subscriber emails on ship | ✓ Public board with voting and statuses, Growth and Enterprise only |
| NPS surveys | ✓ In-app NPS surveys with segment targeting and trend reports | ✓ NPS surveys on all plans, with AI insights |
| Audience segmentation | ✓ Target updates by role, plan, location or any custom property | ✓ Attributes, events, company data; 10 to unlimited segments by plan |
| Email digests | ✓ Automated weekly / monthly / quarterly digests to subscribers | ? Update emails to end users not documented on their site |
| Slack notifications | ✓ Native Slack channel notifications | ✓ Survey responses, digests and custom alerts to Slack channels |
| AI writing assistant | ✓ AI post generation and inline rewrite / translate on all plans | ? AI post writing not documented on their site; AI Assistant is a support chatbot |
| MCP server for AI agents | ✓ Official MCP server: AI agents draft, publish and schedule posts, read feedback and stats | ✓ Hosted MCP server at mcp.userguiding.com, OAuth, all plans |
| API and webhooks | ✓ GraphQL and REST APIs, 11 webhook event types | ~ Inbound and outbound webhooks, JavaScript API; REST reference not found |
| Mobile and framework SDKs | ✓ JavaScript, React, Vue, Angular, iOS, Flutter, React Native | - Web JavaScript API only; native mobile apps not supported |
| SAML SSO and access controls | ✓ SAML SSO, two-factor auth, IP access control, role-based access, audit log | ✓ SAML 2.0 SSO on Enterprise plan only |
| SOC 2 | ✓ SOC 2 certified | ✓ SOC 2 Type 2 report in Drata trust center |
| GDPR and DPA | ✓ GDPR compliant, DPA available | ✓ DPA with each subscriber, EU hosting option, DPF and SCCs |
Integrations and developer flexibility
- GraphQL API with full programmatic access, plus a REST API
- 11 webhook event types (post, feedback, subscribe, feature request)
- Native integrations: Slack, Jira, Intercom, Segment, Google Analytics, GitHub, WordPress
- Automation via Zapier (7,000+ apps), Make, n8n, viaSocket or any custom endpoint
- SDKs for React, Vue, Angular, iOS, Flutter and React Native
- Official MCP server for Claude, ChatGPT, Cursor and other AI agents
- Webhooks work in both directions: UserGuiding sends events to a webhook URL, and third-party apps can push user and company attributes and events into UserGuiding (inbound destination is Growth and Enterprise only).
- A browser JavaScript API covers users, guides, checklists, banners, surveys, resource center, knowledge base, AI assistant and Product Updates (launch, hide and fetch recent posts).
- Native integrations listed on the integrations page: Amplitude, Mixpanel, Segment, Intercom, Slack, Google Analytics, Google Tag Manager, Woopra, HubSpot and Salesforce (HubSpot and Salesforce are Growth and Enterprise only).
- Hosted MCP server (mcp.userguiding.com, with eu-mcp.userguiding.com for EU accounts) with OAuth or API key auth exposes 17 tools for users, analytics, events, segments, knowledge base, product updates and roadmap, available on all plans.
- No native mobile SDKs: the pricing FAQ states UserGuiding does not support native mobile apps, though content renders in modern mobile browsers.
- No Jira, Zapier or Zendesk integration is listed on the integrations page.
Security and compliance
| Capability | AnnounceKit | UserGuiding |
|---|---|---|
| SOC 2 | SOC 2 certified | ✓ SOC 2 Type 2 audit completed, announced Feb 11, 2026; ISO 27001:2022 and HIPAA reports also listed |
| Encryption | HTTPS everywhere, encryption at rest | ✓ Trust center lists data encrypted at rest and SSL/TLS enforced |
| SAML SSO | SAML SSO | ✓ SAML 2.0 SSO, Enterprise plan only |
| IP access control | IP access control | - Help center states no IP allowlisting for API endpoints; panel IP restriction not documented |
| Two-factor auth | Two-factor authentication | ✓ Authenticator app 2FA, admins can make it mandatory |
| GDPR compliance | GDPR compliant, DPA available | ✓ DPA with each subscriber, EU-US DPF, SCCs, optional EU hosting in Frankfurt |
Why teams switch from UserGuiding to AnnounceKit
Flat price instead of MAU tiers
UserGuiding prices by Monthly Active Users, starting at $174/month billed yearly for up to 2,000 MAU, with higher tiers up to 5K and up to 9.9K MAU and custom quotes at 10K or more, and it caps guides, banners, seats and segments per plan. AnnounceKit charges a flat per-project price from $79/month billed annually with unlimited visitors, posts and team members, so a growing audience does not change the bill.
Feedback tools included on the entry plan
In UserGuiding, Feature Requests and the Public Roadmap are available only on Growth and Enterprise, and accounts below Growth see an upgrade prompt. AnnounceKit includes feature requests with voting and Jira sync, NPS surveys, segmentation and email digests in its standard plan.
More ways to reach users with updates
UserGuiding delivers product updates through a standalone page and three in-app boosters (launcher badge, slide-out tooltip, Resource Center tab), and its site does not document update emails to end users. AnnounceKit offers 10+ widget display modes, email digests, Slack, AI post generation and SDKs for React, Vue, Angular, iOS, Flutter and React Native.
Also comparing other tools?
AnnounceKit vs Appcues
Appcues is a product adoption and customer engagement platform for in-app flows, checklists, banners, surveys, email and push, priced on monthly active users (MAUs), installations and published experiences, with a published Spark plan at $3,600/year and quote-based Start, Grow and Enterprise tiers.
AnnounceKit vs Appcues →AnnounceKit vs Chameleon
Chameleon is a product adoption platform for in-app tours, tooltips, microsurveys, launchers and AI agents, priced by monthly tracked users (MTUs) with plans starting at $279 for 2,000 MTUs on the Startup plan and from $750/mo for 5k MTUs on Pro.
AnnounceKit vs Chameleon →AnnounceKit vs Intercom Product Tours
Intercom Product Tours is the no-code onboarding tour feature inside Intercom's customer service platform, sold as part of the Proactive Support Plus add-on ($99/month) on top of per-seat helpdesk plans.
AnnounceKit vs Intercom Product Tours →AnnounceKit vs Pendo
Pendo is a product experience platform that combines product analytics, in-app guides, session replay, surveys, feedback and AI features, priced by monthly active users (MAUs) with custom quotes for all paid plans.
AnnounceKit vs Pendo →AnnounceKit vs UserGuiding: frequently asked questions
What is the best UserGuiding alternative?
It depends on what you use UserGuiding for. If you rely on it mainly for Product Updates, Feature Requests, Roadmap and NPS, AnnounceKit covers those with flat per-project pricing from $79/month billed annually, unlimited visitors, posts and team members, and a 15-day free trial with no credit card. If you rely on product tours, checklists and the AI support assistant, you will need a product adoption tool rather than a changelog tool.
Is AnnounceKit cheaper than UserGuiding?
At list prices, yes for most audience sizes. UserGuiding's Starter plan begins at $174/month billed yearly for up to 2,000 MAU (or $249 month to month) and rises to $244/month at the 9.9K MAU tier, with 10K+ MAU quoted by sales. AnnounceKit starts at $79/month billed annually per project with no visitor, post or team member limits, so the price does not scale with your audience.
What counts as a Monthly Active User in UserGuiding?
UserGuiding defines an MAU as the total number of unique user IDs that have logged in to your platform in the previous 30 days. Dormant users in your database who show no activity in that window are not counted. If you exceed your MAU quota, your guides and other UserGuiding materials stop showing to users until you raise the quota or usage drops back under it; UserGuiding states it does not charge overage fees.
Does UserGuiding have an MCP server or AI agent integration?
Yes. UserGuiding offers a hosted MCP server at mcp.userguiding.com (with a separate EU endpoint at eu-mcp.userguiding.com) that connects MCP-compatible AI tools and agents to user data, analytics, events, segments, knowledge base articles, product updates and the roadmap, using OAuth or an API key. It is available on all plans. AnnounceKit also provides an official MCP server at mcp.announcekit.app for AI agents.
Does UserGuiding send product update emails to users?
UserGuiding's site documents a standalone Product Updates page with a custom domain and three in-app boosters (a launcher badge, a slide-out tooltip and a Resource Center tab), but it does not document email notifications of updates to end users. Team-facing weekly digests and daily activity summaries can be sent to Slack. AnnounceKit includes email digests to subscribers as part of its plan.
Learn more
Feature adoption
Definition →In-app messaging
Definition →In-app notification
Definition →Onboarding checklist
Definition →In-App Banners vs. Modals vs. Tooltips: Which UX Pattern Works Best, and When?
Read the article →In-App Notifications vs Push Notifications: What's the Difference and When to Use Each
Read the article →Why EasyDMARC Partnered With AnnounceKit for Seamless and Targeted In-App Communications
Read the article →Comparing more tools? See the best UserGuiding alternatives. Sources:UserGuiding homepage,UserGuiding pricing page (plans, calculator tiers, feature comparison table, FAQ),UserGuiding features overview,UserGuiding Product Updates feature page,UserGuiding Feature Requests feature page,UserGuiding Segmentation feature page,UserGuiding AI Assistant page (resolution pricing, MCP),UserGuiding integrations page,UserGuiding MCP server announcement,UserGuiding trust center (SOC 2 Type 2 announcement dated Feb 11, 2026, ISO 27001:2022, HIPAA, encryption at rest, SSL/TLS controls, subprocessors); fetched in a browser on 2026-09-15 because the page serves a Cloudflare challenge to plain HTTP clients,UserGuiding information security policy,UserGuiding privacy policy (DPA, DPF, SCCs),Help center security and compliance category,Help center GDPR compliance article,Help center API security article,Help center Developers category (JavaScript API, MCP),Help center MCP setup article,Help center Settings category (integrations, 2FA, SAML),Help center webhook integration article,Help center Slack workspace integration article,Help center SAML SSO article,Help center two-factor authentication article,Help center Product Updates category,Help center Product Updates configuration article,Help center Product Updates JavaScript API article,Help center SOC 2 Type 2 article,Help center customer data location article (AWS us-east-2 and eu-central-1),Help center switching to EU server article