Comparison
AnnounceKit vs UserGuiding
Both build no-code in-app onboarding. The difference is the meter and the caps. UserGuiding's Starter is $174/month on monthly active users and limits you to 15 guides, one active checklist, and one theme. AnnounceKit Product Tours are $69/month ($55 billed annually) with 10,000 MAU included, one published overage rate, and a changelog available in the same widget. Honest side-by-side, current September 3, 2026.
Last updated: September 24, 2026
Feature comparison
| Feature | AnnounceKit | UserGuiding (Starter) |
|---|---|---|
| Pricing model | ✓ $69/mo ($55 annual) - 10,000 MAU included, then $25 per 5,000 | $174/mo annual - MAU-metered |
| Guides / tours published | ✓ No cap on tours | Capped at 15 guides |
| Active checklists | ✓ Multiple | 1 active checklist |
| Themes | ✓ Full theme designer, light + dark | 1 theme |
| Tour step types | ✓ Modal, pointer, hotspot | ✓ Guides, hotspots, tooltips |
| Hosted changelog + feature requests | ✓ In the same widget | - No changelog |
| Goals & drop-off funnel | ✓ URL/event goals + step funnel | ◐ Analytics |
| Multi-language | ✓ | ✓ |
UserGuiding pricing and Starter caps verified September 3, 2026 from its public pricing page; these change often, so re-check at the source. AnnounceKit pricing from announcekit.app/pricing, September 2026.
What you pay as you grow
| Your monthly active users | AnnounceKit | UserGuiding |
|---|---|---|
| 2,000 MAU | $69/mo ($55 annual) | $174/mo Starter (annual), with Starter caps |
| 10,000 MAU | $69/mo ($55 annual), MAU included | Higher MAU tier - price rises |
| 50,000 MAU | $269/mo ($255 annual) with 40,000 extra MAU | Higher MAU tier / custom - price rises further |
UserGuiding's exact figures above 2,000 MAU depend on its published MAU tiers as of September 3, 2026; confirm a specific quote with the vendor. AnnounceKit figures use its published $25-per-5,000 rate above the 10,000 MAU included.
Which should you choose?
Pick UserGuiding if...
You want a single onboarding flow, fit comfortably inside the Starter caps (15 guides, one checklist, one theme), and don't need a changelog. It's an established budget option for a first build.
Pick AnnounceKit if...
You want more than one checklist and theme, published pricing with one MAU rate instead of plan tiers, and a changelog plus feature requests in the same widget as your tours.
The honest read
For a small first flow, either works. As you add checklists, themes, and want announcements in the same place, the pricing model and the missing changelog become the deciding factors.
Frequently asked questions
Is AnnounceKit cheaper than UserGuiding?
Yes, at entry. AnnounceKit Product Tours are $69/month, or $55/month billed annually, with 10,000 MAU included per workspace. UserGuiding's Starter plan is $174/month billed annually on a monthly-active-user allowance as of September 2026, and it rises as your active users grow. Beyond 10,000 MAU, AnnounceKit adds one published rate of $25 per 5,000 MAU - no seats, no tiers to climb.
What does UserGuiding's Starter plan limit?
As of September 2026, UserGuiding's Starter plan caps you at 15 guides, 10 hotspots, one active checklist, and one theme, on a MAU allowance. AnnounceKit does not cap the number of tours you publish and lets you run multiple checklists on one theme system, never billed per seat.
Does UserGuiding include a changelog?
No. UserGuiding focuses on in-app guidance - guides, hotspots, and checklists. AnnounceKit pairs onboarding tours and checklists with a hosted changelog and feature-request boards in the same widget, so announcements and onboarding run from one script.
Is UserGuiding a good AnnounceKit alternative?
UserGuiding is a reasonable budget onboarding tool for a first flow, but its MAU pricing and Starter caps (one active checklist, one theme) bite as you scale, and it has no changelog. AnnounceKit is the better fit for teams that want published pricing with no tiers to climb, more than one checklist, and a changelog in the same widget.