Comparison
AnnounceKit vs Appcues
Both build in-app onboarding. Appcues is a mature, mid-market platform that meters monthly active users, installs, and published experiences with opaque pricing. AnnounceKit Product Tours are $69/month ($55 billed annually) with 10,000 MAU included, and AnnounceKit puts tours, checklists, a changelog, and feature requests in one widget. Here's an honest side-by-side, current September 3, 2026.
Last updated: September 24, 2026
Where each one wins
| Feature | AnnounceKit | Appcues |
|---|---|---|
| Pricing model | ✓ $69/mo ($55 annual) - 10,000 MAU included, then $25 per 5,000 | MAU + installs + published experiences (opaque) |
| Published-experience cap | ✓ No cap | Start plan caps at 10 published experiences |
| Tour step types | ✓ Modal, pointer, hotspot | ✓ Modals, tooltips, hotspots |
| Onboarding checklists | ✓ Click, link, URL, event completion | ✓ Checklists |
| Hosted changelog + feature requests | ✓ In the same widget | - Not a changelog / feedback tool |
| Native mobile SDKs | - Web in-app (widget or snippet) | ✓ iOS / Android SDKs |
| Email & push engagement | ◐ Email digests for changelog | ✓ Broader engagement suite |
| Goals & drop-off funnel | ✓ URL/event goals + step funnel | ✓ Analytics |
| Self-serve pricing (no sales call) | ✓ Published, self-serve | - Contact sales |
Appcues pricing and packaging verified September 3, 2026 from public sources; Appcues does not publish exact prices, so figures are model-level. Re-check at the source. AnnounceKit pricing from announcekit.app/pricing, September 2026.
The pricing math as you grow
Both count active users. AnnounceKit includes 10,000 MAU per workspace and publishes one overage rate ($25 per 5,000); MAU-metered tools move you up plan tiers, often through sales.
| Your monthly active users | AnnounceKit | MAU-metered onboarding tools |
|---|---|---|
| 2,000 MAU | $69/mo ($55 annual) | Entry tiers begin at $174-$299/mo and climb from here |
| 10,000 MAU | $69/mo ($55 annual), MAU included | Typically a higher tier - often $680-$849/mo |
| 50,000 MAU | $269/mo ($255 annual) with 40,000 extra MAU | Custom / enterprise pricing |
Illustrative: Appcues does not publish per-MAU figures; the right column reflects the published entry and growth tiers of comparable MAU-metered tools (Userpilot, Chameleon, UserGuiding) as of September 3, 2026. Confirm any specific quote with the vendor.
Which should you choose?
Pick Appcues if...
You need native mobile-app onboarding (iOS/Android SDKs) or a broader engagement suite spanning email and push, and you're comfortable with MAU-based, sales-led pricing.
Pick AnnounceKit if...
You want in-app web onboarding plus a changelog and feature requests in one widget, published pricing with one MAU rate instead of plan tiers, and no cap on how many tours you publish.
Honest overlap
For core web onboarding - tours, checklists, targeting, and goals - both do the job. The deciding factors are usually price predictability and whether you also want a changelog.
Frequently asked questions
Is AnnounceKit cheaper than Appcues?
For most teams, yes. AnnounceKit Product Tours are $69/month, or $55/month billed annually, with 10,000 MAU included per workspace and $25 per additional 5,000 MAU. Appcues does not publish a starting price and meters on monthly active users, installs, and published experiences, so the cost rises as you grow and typically requires a sales conversation. As of September 2026, AnnounceKit's published price is well below the $174-$299/month entry point of comparable MAU-metered onboarding tools.
Where does Appcues win over AnnounceKit?
Appcues is a more mature onboarding platform with native mobile SDKs and a broader engagement suite (email and push), and it has been in the market longer with a deep template library. If you need native mobile-app onboarding or an omnichannel engagement platform, Appcues covers more surface area than AnnounceKit today.
Where does AnnounceKit win over Appcues?
Price and consolidation. AnnounceKit publishes its price - 10,000 MAU included per workspace and one overage rate of $25 per 5,000, no seats, no tiers to climb - puts no cap on how many tours you publish, and it bundles onboarding tours, checklists, a hosted changelog, and feature requests into one widget. Appcues' Start plan caps published experiences at 10 and its pricing is opaque. If you want tours plus a changelog with self-serve, published pricing, AnnounceKit is the tighter fit.
Does AnnounceKit have onboarding checklists like Appcues?
Yes. AnnounceKit has onboarding checklists whose items launch a tour or open a link and complete on click, on reaching a URL, or when your app fires an event - shown on a floating pill with the same theme as your tours.