Alternative
The Intercom Product Tours alternative that doesn't need Intercom
Intercom Product Tours ship inside the Proactive Support Plus add-on - about $99/month, on top of a per-seat Intercom plan. AnnounceKit gives you tours, onboarding checklists, and a changelog in one widget, with Product Tours at $69/month ($55 billed annually) and no Intercom required.
Last updated: September 24, 2026
What do Intercom Product Tours actually cost?
The tour builder is never sold on its own. Here is where the cost comes from, as of September 3, 2026.
The add-on
Product Tours are bundled into Proactive Support Plus at about $99/month, alongside posts, checklists, surveys, and a message allowance - so you pay for a bundle to get the tours.
The plan underneath
That add-on requires an active per-seat Intercom subscription. As your team grows, seats grow, and the tours you wanted ride on top of a bill built for a support inbox.
The AnnounceKit line
Product Tours are $69/month ($55 billed annually) with 10,000 MAU included. No seats to buy first, no add-on to unlock tours. Tours and checklists run in the same widget as your changelog.
Feature comparison
| Feature | AnnounceKit | Intercom Product Tours |
|---|---|---|
| In-app tours | ✓ Modal, pointer, and hotspot steps | ✓ Web tours |
| Onboarding checklists | ✓ Click, link, URL, and event completion | ✓ Included in the add-on |
| Changelog / posts in the same widget | ✓ Hosted changelog + 10+ widget modes | ◐ Posts in the add-on, no standalone changelog page |
| Feature requests & voting | ✓ Boards, voting, Jira sync | - Not part of tours |
| Requires a per-seat plan first | ✓ No - standalone | Yes - per-seat Intercom |
| Pricing model | ✓ $69/mo ($55 annual), never per seat | ~$99/mo add-on + per-seat Intercom |
| Targeting | ✓ Segments + page rules + frequency | ✓ Audience rules |
| Goals & drop-off funnel | ✓ URL/event goals + step funnel | ◐ Tour reporting |
Intercom pricing and packaging verified September 3, 2026 from public sources; Intercom changes packaging often, so re-check at the source. AnnounceKit pricing from announcekit.app/pricing, September 2026.
Moving onboarding off the Intercom add-on
1. Rebuild the tours
Recreate each Intercom tour as AnnounceKit steps - modal for intros, pointer to anchor to an element, hotspot for opt-in help. The visual builder points at elements on your own site.
2. Recreate the checklist
Rebuild your onboarding checklist with items that launch a tour or open a link, and complete on click, on reaching a URL, or when your app fires an event.
3. Keep support, drop the add-on
If you still want Intercom's inbox, keep it - but you no longer need Proactive Support Plus just for tours. Onboarding, checklists, and your changelog now live in one AnnounceKit widget.
Frequently asked questions
How much do Intercom Product Tours cost?
As of September 2026, Intercom Product Tours are part of the Proactive Support Plus add-on at about $99/month, and that add-on sits on top of a per-seat Intercom subscription - so the tours are never a standalone line item. Your real cost is Intercom's per-seat plan plus the add-on. AnnounceKit Product Tours are $69/month ($55/month billed annually), never billed per seat, with 10,000 MAU included per workspace, and they do not require Intercom.
Can I use AnnounceKit tours without Intercom?
Yes. AnnounceKit is a standalone product. You add the AnnounceKit widget or a standalone snippet to your app and build tours, checklists, and your changelog from the dashboard. There is no dependency on Intercom or any other tool.
Does AnnounceKit have the same building blocks as Intercom's add-on?
The parts most teams use it for, yes: tours (modal, pointer, and hotspot steps), onboarding checklists, and posts/announcements through the widget. AnnounceKit is not a full support inbox, so if you specifically need Intercom's live chat and ticketing, keep those - but you no longer need the tours add-on to run onboarding.
Are Intercom Product Tours web-only?
Intercom's tours run on the web. AnnounceKit tours are also in-app on the web, delivered through the AnnounceKit widget or a standalone snippet. If your onboarding audience is your logged-in web app, both fit; the difference is price and whether you have to carry a per-seat Intercom plan to get them.
How do I move onboarding off Intercom?
Rebuild each tour in AnnounceKit as modal, pointer, and hotspot steps, recreate your onboarding checklist, and set the same segment and page targeting. Because AnnounceKit also carries your changelog and feature requests, you can retire the tours add-on and consolidate onboarding, adoption, and announcements into one widget.