Integration
Track widget engagement in Google Analytics
Track widget impressions, opens, and engagement events in Google Analytics. Measure how users interact with your product updates.
Why teams use AnnounceKit with Google Analytics
Widget event tracking
Send widget events to Google Analytics automatically. See how product updates contribute to your overall engagement metrics.
Impression tracking
Track widget impressions to understand how many users see your announcements. Measure visibility alongside your existing analytics.
Engagement metrics
Monitor opens, clicks, and interactions on your product updates. Combine AnnounceKit data with your other Google Analytics reports.
Custom events
AnnounceKit sends structured events you can use in custom reports, audiences, and goals inside Google Analytics.
How the Google Analytics integration works
Most teams connect their Google Analytics property and start seeing widget events within minutes, with no engineering time and no separate tracking snippet to maintain. Because events land in the same property as the rest of your site, product update engagement sits next to acquisition, activation, and revenue data instead of living in a disconnected dashboard, making it easier to see whether an announcement actually moved the metrics you already track.
1. Connect your Google Analytics property
Add your Google Analytics tracking details in the AnnounceKit dashboard - no code changes to your site are required.
2. The widget sends events as visitors interact
Impressions, opens, and clicks on your AnnounceKit widget are sent to Google Analytics as visitors interact with it.
3. Analyze alongside your other data
Build reports, audiences, and goals in Google Analytics that combine widget engagement with the rest of your site's analytics.
Frequently asked questions
What events does AnnounceKit send to Google Analytics?
AnnounceKit sends widget impressions, opens, and engagement events to Google Analytics. You can track how users interact with your product updates alongside your other analytics data.
Does it work with GA4?
AnnounceKit sends standard analytics events that are compatible with Google Analytics. Check the AnnounceKit documentation for the latest configuration details.
Do I need Google Tag Manager?
No. AnnounceKit sends events directly to Google Analytics. You do not need Google Tag Manager, though you can use it if you prefer to manage tags centrally.
Can I build a funnel from an announcement to a conversion?
Yes. Because widget events land in the same Google Analytics property as the rest of your site, you can build funnels and audiences that start at a widget impression or click and follow through to a conversion event.
Is the Google Analytics integration required to use widgets?
No. Widgets work fully without it. Connecting Google Analytics adds engagement tracking on top of the widget you already have.