The best Frill alternatives for product teams in 2026
The $25 Startup plan is capped at 50 active ideas and 1 survey, and a private board, unlimited surveys or white labeling require either paid add-ons or the $149 Growth plan. Below: how AnnounceKit compares with Frill feature by feature, and 4 other tools worth a look.
Pricing model
Frill charges flat plan tiers from $25 to $349 per month with idea and survey caps on the lower tiers, while AnnounceKit charges a flat per-project price from $79 per month billed annually with unlimited visitors, posts and team members.
Product focus
Frill is built around an ideas board with voting, a roadmap and in-app surveys, with announcements as one module; AnnounceKit is built around the changelog and widget, with feature requests, NPS and segmentation as supporting modules.
AI and developer access
Both products offer a REST API, webhooks and a hosted MCP server; Frill's MCP server exposes 10 read-only tools, and Frill ships a JavaScript npm package for React and Next.js but no documented mobile SDKs, whereas AnnounceKit lists SDKs for React, Vue, Angular, iOS, Flutter and React Native.
Pricing: what's counted and what can change your bill
As of 2026-09-15 Frill lists four plans: Startup at $25 per month (50 active ideas, 1 survey), Business at $49 per month (unlimited ideas, 3 surveys), Growth at $149 per month (unlimited ideas plus the Privacy, Surveys and White Labeling add-ons included) and Enterprise at $349 per month (SOC2 compliance, audit logs, IP whitelisting, dedicated hosting, EU hosting, dedicated support).
Every paid tier includes unlimited teammates, unlimited tracked users and unlimited widgets, and the pricing FAQ states that pricing is plan-based rather than seat-based; the page has a Billed Monthly / Billed Yearly toggle, but only the monthly figures appear in the page markup, so yearly prices could not be verified on 2026-09-15.
Three add-ons are sold separately for the lower tiers: Privacy (private board, pre-approve ideas and users, invite only), Surveys (unlimited NPS, CSAT, idea polls, quick polls and open feedback) and White Labeling (remove the Powered by tagline, custom favicon, emails from your own domain); add-on prices are not shown on the page.
There is a 14-day free trial with no credit card required, and the pricing FAQ also mentions a free tier you can start on, although no free plan is listed in the plan table.
Essentials $79/month, Growth $129/month, Scale $339/month, billed annually.
Unlimited visitors, posts, subscribers and team members on every plan. No monthly-active-user counting and no per-seat fees.
15-day free trial with every feature included. No credit card required.
Frill pricing as published on their pricing page, checked 2026-09-15. Plans change; verify before you buy.
Feature-by-feature comparison
| Feature | AnnounceKit | Frill |
|---|---|---|
| Changelog / release notes page | ✓ Public feed on your own domain (custom domain included) | ✓ Hosted board with public changelog and custom domain |
| In-app widget modes | ✓ 10+ display modes: badge, sidebar, embed, floating button, modal, banner, overlay, boosters with countdown | ✓ Four styles: popover, modal, sidebar, inline |
| Feature requests and voting | ✓ Public board, voting, statuses, Jira sync, subscriber emails on ship | ✓ Ideas board with voting, comments, statuses, Jira and Linear |
| NPS surveys | ✓ In-app NPS surveys with segment targeting and trend reports | ✓ NPS, CSAT and polls; 1 survey on Startup, 3 on Business |
| Audience segmentation | ✓ Target updates by role, plan, location or any custom property | ✓ Segments by custom attributes; pricing table all plans, help center Growth+ |
| Email digests | ✓ Automated weekly / monthly / quarterly digests to subscribers | ✓ Announcement emails, weekly user digest, daily admin digest |
| Slack notifications | ✓ Native Slack channel notifications | ✓ Posts idea notifications to a Slack channel |
| AI writing assistant | ✓ AI post generation and inline rewrite / translate on all plans | ~ AI drafts ideas in Chrome extension; no announcement writing documented |
| MCP server for AI agents | ✓ Official MCP server: AI agents draft, publish and schedule posts, read feedback and stats | ✓ Hosted MCP server at mcp.frill.co with 10 read-only tools |
| API and webhooks | ✓ GraphQL and REST APIs, 11 webhook event types | ✓ REST API v1 plus webhooks for ideas, comments, notes, announcements |
| Mobile and framework SDKs | ✓ JavaScript, React, Vue, Angular, iOS, Flutter, React Native | ~ npm package for React and Next.js; no mobile SDKs documented |
| SAML SSO and access controls | ✓ SAML SSO, two-factor auth, IP access control, role-based access, audit log | ✓ SAML 2.0, OIDC and JWT team SSO; Okta and Entra ID guides |
| SOC 2 | ✓ SOC 2 certified | ~ Listed as an Enterprise plan feature; no trust page found |
| GDPR and DPA | ✓ GDPR compliant, DPA available | ✓ GDPR page links DPA, SCCs and sub-processor list |
Integrations and developer flexibility
- GraphQL API with full programmatic access, plus a REST API
- 11 webhook event types (post, feedback, subscribe, feature request)
- Native integrations: Slack, Jira, Intercom, Segment, Google Analytics, GitHub, WordPress
- Automation via Zapier (7,000+ apps), Make, n8n, viaSocket or any custom endpoint
- SDKs for React, Vue, Angular, iOS, Flutter and React Native
- Official MCP server for Claude, ChatGPT, Cursor and other AI agents
- REST API at api.frill.co/v1 authenticated with an API key (Bearer header recommended), covering ideas, announcements, announcement categories, comments, followers, statuses, topics, votes and integration links.
- Webhooks on paid plans with HMAC SHA256 signatures for idea events (created, updated, deleted, archived, approved, status changed, roadmap changed, merged, voted, unvoted, marked as bug), comment and note events, and announcement events (created, published, updated, deleted).
- Native integrations listed in the help center: Jira, Linear, Trello, Slack, Zendesk, Intercom, HelpScout, plus Zapier, Pabbly Connect and Integrately for no-code automation.
- Hosted MCP server at https://mcp.frill.co/mcp using the existing API key, with 10 read-only tools for ideas, comments, votes, statuses, topics, announcements and followers; included on every plan per the MCP page FAQ.
- Frill Script embed plus the @frillco/script npm package with React and Next.js components and hooks; Vue and Angular use the same package API or the plain script tag. No iOS, Android, Flutter or React Native SDKs are documented.
- Widget SSO via JWT to identify end users and pass custom attributes; a Chrome extension captures ideas from support tools such as Zendesk, Intercom and Help Scout.
Security and compliance
| Capability | AnnounceKit | Frill |
|---|---|---|
| SOC 2 | SOC 2 certified | ~ SOC2 compliance and security audits listed on the Enterprise plan only |
| Encryption | HTTPS everywhere, encryption at rest | ? Not documented |
| SAML SSO | SAML SSO | ✓ SAML 2.0 (Okta), OIDC (Microsoft Entra ID) and JWT for team members |
| IP access control | IP access control | ~ IP whitelisting listed on the Enterprise plan |
| Two-factor auth | Two-factor authentication | ? Not documented |
| GDPR compliance | GDPR compliant, DPA available | ✓ GDPR page with DPA, SCCs and sub-processor list; EU hosting on Enterprise |
Why teams look for a Frill alternative
Changelog-first product with more widget options
Frill treats announcements as one module beside its ideas board and publishes the changelog inside the product widget, with four widget styles. AnnounceKit is built around the changelog itself, with 10+ widget display modes, email digests, segmentation and AI post generation for writing updates, which suits teams whose main job is communicating releases.
No caps on ideas, surveys or posts at the entry price
Frill's $25 Startup plan is limited to 50 active ideas and 1 survey, and a private board, unlimited surveys or white labeling need add-ons or the $149 Growth plan. AnnounceKit's flat per-project pricing from $79 per month billed annually includes unlimited visitors, posts and team members, with feature requests with voting, NPS surveys and segmentation as part of the product rather than add-ons.
Mobile SDKs and enterprise security on standard plans
Frill documents a JavaScript npm package for React and Next.js but no mobile SDKs, and lists SOC2 compliance and IP whitelisting only on its $349 Enterprise plan. AnnounceKit provides SDKs for React, Vue, Angular, iOS, Flutter and React Native, and offers SOC 2, SAML SSO, 2FA, IP access control and GDPR with a DPA.
Other Frill alternatives to consider
Aha! Ideas alternatives
Aha! Ideas is an idea management product from Aha! that collects, scores and prioritizes customer feedback through ideas portals, priced per paid user with a minimum of three seats.
Aha! Ideas alternatives →Canny alternatives
Canny is an AI-assisted customer feedback management platform with feedback boards, a roadmap and a changelog, priced per tracked user with a free plan and a Pro plan that starts at $79/month billed yearly.
Canny alternatives →Featurebase alternatives
Featurebase is a combined customer support, feedback, roadmap, help center and changelog (Updates) platform priced per teammate seat, with a free plan for one seat and paid plans from $29 per seat per month billed yearly.
Featurebase alternatives →FeatureOS alternatives
FeatureOS is an all-in-one feedback management platform (feedback boards, roadmap, release notes, forms and surveys, knowledge base) sold as flat monthly workspace plans with a fixed number of included seats and boards, plus $15/month for each additional seat or board.
FeatureOS alternatives →Frill alternatives: frequently asked questions
What is the best Frill alternative?
AnnounceKit is a direct alternative for teams that want a changelog, in-app widgets, feature requests with voting, NPS surveys and segmentation in one product. It is priced per project from $79 per month billed annually with unlimited visitors, posts and team members, and it comes with a 15-day free trial that does not require a credit card. Frill remains a good fit for teams that primarily need an ideas board with CSAT surveys, polls and helpdesk integrations.
Is AnnounceKit cheaper than Frill?
It depends on the plan you compare. As of 2026-09-15 Frill starts at $25 per month for the Startup plan with 50 active ideas and 1 survey, and rises to $49, $149 and $349 per month for Business, Growth and Enterprise. AnnounceKit starts at $79 per month billed annually per project with unlimited posts, visitors and team members, so it costs more than Frill's entry tier but is below Frill's Growth plan, which is where private boards, unlimited surveys and white labeling are included.
What counts as a tracked user in Frill?
Frill's help center describes tracked users as everyone who has interacted with your feedback boards, including identified users with a name and email and anonymous guests. Tracked users are unlimited on every Frill plan, and the pricing FAQ states that pricing is plan-based rather than seat-based. The limits that do change between plans are active ideas (50 on Startup) and the number of surveys (1 on Startup, 3 on Business).
Does Frill have an MCP server or AI agent integration?
Yes. Frill runs a hosted MCP server at https://mcp.frill.co/mcp that authenticates with your existing Frill API key and exposes 10 read-only tools for listing and searching ideas, comments, votes, statuses, topics, announcements and followers. Frill's page says it works with any MCP-compatible client and is included with every plan. AnnounceKit also offers an official MCP server at mcp.announcekit.app for AI agents.
Does Frill support SAML SSO and SOC 2?
Frill supports team SSO through SAML 2.0, OIDC and JWT, with setup guides for Okta and Microsoft Entra ID, and widget SSO through JWT for end users. SOC2 compliance, security audits, audit logs and IP whitelisting are listed only on the $349 per month Enterprise plan, and Frill's public site does not document two-factor authentication or encryption details. AnnounceKit offers SOC 2, SAML SSO, 2FA, IP access control and GDPR with a DPA.
Learn more
Customer feedback loop
Definition →Feature request
Definition →Feature voting
Definition →Feedback board
Definition →Feature Request Examples: 7 Real Cases, Email Templates, and a 4-Step Management Process
Read the article →15 Public Roadmap Examples and How They Can Guide Your SaaS Company
Read the article →The SaaS Feature Request Playbook: How to Collect, Prioritize, and Track Requests
Read the article →Want the head-to-head? Read AnnounceKit vs Frill. Sources:Frill homepage,Frill pricing page (plans, feature table, add-ons, FAQ),Frill product overview page,Frill Announcements (changelog) product page,Frill Ideas product page,Frill Surveys product page,Frill Widget product page,Frill MCP server page,Frill GDPR page (DPA, SCCs, sub-processors),Frill privacy policy,Frill developer docs index,Frill API authentication,Frill API reference,Frill Script and @frillco/script package,Frill embed widgets docs,Frill help center index,Frill webhooks help article,Frill Slack integration help article,Frill integrations overview,Frill digest emails help article,Frill notification types,Frill team SSO help article,Frill SSO options,Frill segmentation help article,Frill framework integration help article,Frill Chrome extension (AI idea drafting),Frill widget types help article,Frill tracked users help article,Frill custom domain help article,Frill user authentication types