Announcing mobile app updates on App Store? Yes, the most ordinary way of engaging your users with app updates. But, most people (including me) update their apps automatically, and I have to admit that we don’t even check the version history of an app. Let’s be honest, who cares at all?
In this developing tech world, we don’t like ordinary things, and people too. We love making every practice a unique experience. What we like more? Including our own sense of humor in everything we do and creating *real* engagements.
Recently, you might have encountered (less likely on App Store, more likely on Twitter) Slack’s update, which is certainly out of the ordinary.
So, more and more companies realize the value of *real* engagements. Starting from there, they are looking for different ways of making this possible while it becomes harder and harder to catch people who lose interest quickly.
When are they most interested in your product? While the iron is hot, I mean when they are in your app. So, your app is the most effective environment you can announce your updates or maybe remind people to be kind to themselves.
Spread love when people are ready to receive love. Don’t end up carrying a torch for them 💔
Today, we will share what we know (and do) about mobile app updates to provide a *real* engagement.
Engaging users with mobile app updates
While your updates simply look like an update, they actually demonstrate aliveness. They show a hard-working team improves the app and provides the best experience possible.
So, making regular mobile app updates is just not introducing a new version or declaring bug fixes in a bullet point list; it is more like having a voice and creating a connection with your users.
When your users are updated about your app, they can be aware of the improvement and even become a part of it. They can appreciate your hard work, try those new launches and get benefits. Oh, now it hits the jackpot!
That’s exactly what I’m getting at. People do not care about an update unless they see a performance improvement. And if they desire to improve their experience, they must actively use your app.
This is how and why in-app mobile app updates have this much importance.
In-app mobile app updates
Informing users directly inside your mobile app increases the opportunity of creating *real* engagements with your users.
Imagine the difference between getting a notification while you are working on a new campaign that has nothing to do with the app that sends the notification and being informed about the app you’re currently using.
See. At the right time, in the right place. The first one will be more likely to be ignored, while the second one can create a *wow* moment. It increases the chance of trying this new improvement or benefiting from the bug fix directly.
Plus, implementing release notes can be repetitive and boring work. You may have to submit your app to the App Store for every announcement you want to make. So, it takes the hassle out of implementing announcements natively into your mobile app.
No, no, I am not degrading the App Store or praising anything else. Managing product announcements and release notes in a mobile app is not always practical. Let’s be honest, two heads are better than one, and another way around can be better than the other, too.
iOS SDK for native mobile apps
With native iOS SDK, you can easily share your product updates in your mobile app. Just publish your announcements from your web dashboard without a need to resubmit your app to the App Store.
Moreover, you can add powerful functionalities to your iOS app to provide the best product announcements experience for your mobile app users with AnnounceKit (I promise you this is an objective comment 🙈)
If you have doubt, let’s see some examples:
Mojo mobile app updates
Mojo is an app to create social stories with a professional look. They, therefore, have a professional and engaging way of announcing product updates.
They have an in-app widget that leads their users to a “What’s New” page to see the aliveness of the product, meet a team with high motivation, and get benefits from the improvements.
ForceManager mobile app updates
ForceManager, on the other hand, is a CRM tool that enables access to all the sales information you need on a smart, fast, and reliable mobile application.
They also have reserved a part in their app for mobile app updates to inform their users, gather feedback and create *real* engagements.
Considering all of these, haven’t you thought, what if this perfect Slack post would have appeared in-app? How would it be if you saw this message right after getting into the app?
If you feel the same way with us, then we are talking now. Creating relationships comes when people really into connecting with you and your product. I know I am repeating myself over and over again, but it is the time only when they are in your app.
So, it was all that we know… But, we do more than we know. That’s how our iOS SDK story began. Maybe, it is the best time to give it a try and see the result closer.